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Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
Local SEO: Setting You Up for 2013
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Local SEO: Setting You Up for 2013

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Nathan O'Leary of Mainely SEO spoke to Social Media Breakfast Maine on local SEO and getting started in 2013.

Nathan O'Leary of Mainely SEO spoke to Social Media Breakfast Maine on local SEO and getting started in 2013.

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  • 1. Local SEO:Setting You Up For 2013. Presenter: Nathan O’Leary
  • 2. Mapping Out Your Local SEO: What’s In It For You?
  • 3. Mapping Out Your Local SEO: What’s In It For You? What Does Local Search Engine Optimization Mean For Your Business? • More Visibility (branding) • More Traffic (Potential Customers) • Results That Last (long Term Effects) Nathan OLeary
  • 4. Mapping Out Your Local SEO: What’s In It For You? How Does Local Search Engine Optimization Accomplish These Results? • Proven White Hat Techniques • Yelp • Foursquare • Trip Advisor • Organic Results (Unpaid Search Results) • Keyword Rich Business Bios • Pictures • Video • Reviews Nathan OLeary
  • 5. Mapping Out Your Local SEO: What’s In It For You? Is There a Trick? • Pay a Professional or • Follow each step to the letter • Stay ahead of the curve with continuing education Nathan OLeary
  • 6. Mapping Out Your Local SEO: What’s In It For You? Ok, Ok…So HOW Do I Do IT? • Ensure All Your Local Directory Listings Are Filled Out And The Information Matches. • Use Yext Or Getlisted To Run Reports Of Your Current Listing Status • Create Accounts That Are Missing And Fix Ones With Incomplete And Incorrect Info • Create/ Update All User Profiles On All Social Media Networks • Use Knowem.Com To Check Listing Status Nathan OLeary
  • 7. Mapping Out Your Local SEO: What’s In It For You? Understanding Digital Real Estate • Digital Real Estate Works Similarly To Tangible Real Estate • Your Website Is The Most Permanent Digital Real Estate You Own • Search Engines Determine Whether Or Not You Get A Location On Main St. Nathan OLeary
  • 8. Mapping Out Your Local SEO: What’s In It For You? Increasing The Value Of Your Digital Real Estate • Search Engines Reward You For: • Public WhoIS Domain Registration Records That Match Your Current Business Info • 5 Year Expiration On Your Domain • Matching Local SEO Results • Backlinks From Other, Trustworthy, Digital Real Estate Entities Nathan OLeary
  • 9. Mapping Out Your Local SEO: Getting Started Getting Started With Your Local Directory Clean Up • Choose Yext Or Getlisted ToGETLISTED Do A Directory Sweep Nathan OLeary
  • 10. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 11. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 12. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 13. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 14. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 15. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 16. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 17. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 18. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 19. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  • 20. Mapping Out Your Local SEO: Getting StartedDo I Have To Fill Out Every Single One?That Could Take Months! •Commit to doing 5 per week •No Sudden Spikes of Activity (red flag) •Slow and Steady Nathan OLeary
  • 21. Mapping Out Your Local SEO: Getting StartedThe More You Complete The BetterThe Most Effective To Get You Started • Foursquare • Yelp • Google Maps (Google+) • Mapquest • Yahoo Local • Trip Advisor Nathan OLeary
  • 22. Mapping Out Your Local SEO: FoursquareWhy You Need• Check In Deals• Offer Specials Through Promotional Feed• Download Awesome Demographics• 20 Million Users Nathan OLeary
  • 23. Mapping Out Your Local SEO: Foursquare What Is Foursquare?• A social city guide with the ability to recommend placesbased on your activity, that of your friends and otherfoursquare users. (Friends recommendation trust is 92%)• You use your phone to “check in” at differentplaces you visit, from bars and restaurants to parks, museumsand even the grocery store!• Rewards you for checking in with badges, points andmayorships. Nathan OLeary
  • 24. Mapping Out Your Local SEO: ………………. Check In Deals Reward Customers For “Checking In” To Foursquare, Alerting The Community They Are At Your Location. (Always From A Mobile Device) Nathan OLeary
  • 25. Mapping Out Your Local SEO: ……………….Local Updates Are Promotional Feeds ThatAllow Businesses To Communicate WithTheir Customers (Claim Your Page to Unlock!) Nathan OLeary
  • 26. Mapping Out Your Local SEO: ……………….Examples of the types of specials offered for attracting newcustomers:• Swarm Special—”If 30 people check in at once, get 25-cent wings.”• Friends Special—”Check in with 3 friends and get a free dessert.”• Flash Special—”The first 10 people who check in after 8pm get• 25% off their order.”• Newbie Special—”Get a free cupcake on your first check-in.”• Check-in Special—”Get a free appetizer when you check in.”Examples of the types of specials offered to reward returningcustomers are:• Loyalty Special—”Get a free cookie every third check-in.”• Mayor Special—”Mayor gets 20% off their entire bill.” Nathan OLeary
  • 27. Mapping Out Your Local SEO: ………………. Nathan OLeary
  • 28. Mapping Out Your Local SEO: ………………. Demographics Nathan OLeary
  • 29. Mapping Out Your Local SEO: ………………. Demographics Download CSV file to show: • Male/female • Age • How Many Check Ins • How Many Deals Viewed • How Many Deals Unlocked Nathan OLeary
  • 30. Mapping Out Your Local SEO: …… Why You Need Yelp• Check In Deals• Yelp Tends to Favor Independent Businesses Over Chains• Every Star in a Review Leads to a 5-9% Jump in Revenues• Business Owners Can Dispute Reviews on Yelp• Apple Uses Yelp Maps To Display Locations• Yelp has more than 30 million reviews on its site and over 78 million monthly visitors.• Every second, a consumer generated directions to orcalled a local business from a Yelp mobile app Nathan OLeary
  • 31. Mapping Out Your Local SEO: Four What Is Yelp?• A web based community where users share experiencesthey have had worldwide.• An online city guide that helps people find cool places to eat,shop, drink, relax and play, based on the informed opinionslocals in the know.• Over 25 million people access Yelps website each month, putting it in the top 100 of U.S. Internet web sites. Nathan OLeary
  • 32. Mapping Out Your Local SEO: Four What Is A Yelp Deal? Yelp Has A Built In System To Help Local Businesses Promote And Track The Effectiveness & Reach Of Their Promotion. This Is Different Than A Yelp Check In. Nathan OLeary
  • 33. Mapping Out Your Local SEO: FourWhat Is A Yelp Check In Deal? Yelp Has A Check In Promotion Option, Just Like Foursquare. Customers Receive Offers For Checking In. Nathan OLeary
  • 34. Mapping Out Your Local SEO: Four Yelp Metrics Nathan OLeary
  • 35. What Is The Phonternet? Nathan OLeary
  • 36. What Is The Phonternet? Nathan OLeary
  • 37. What Is The Phonternet? Nathan OLeary
  • 38. What Is The Phonternet? Nathan OLeary
  • 39. What Is The Phonternet? Nathan OLeary
  • 40. What Is The Phonternet? Nathan OLeary
  • 41. What Is The Phonternet? Nathan OLeary
  • 42. What Is The Phonternet? Nathan OLeary
  • 43. What Is The Phonternet? Nathan OLeary
  • 44. What Is The Phonternet? Nathan OLeary
  • 45. What Is The Phonternet? Cell Phone Industry Reports Predicting More Smartphone And Tablet Sales Than EVER Before! “The Experience And Apps On A Phone Will Increasingly Be The Things Consumers Care About Most.” Nathan OLeary
  • 46. What Is The Phonternet? Mobile Payment Industry Booming! Nathan OLeary
  • 47. What Is The Phonternet?Things Designed To Work From Mobile Devices • Taking, Sending And Sharing Pictures • Sharing Life Updates On The Go • When you leave the house, do you frantically check your pockets for your laptop? • Do you sleep with your tower PC beside your pillow? • IT departments are reporting more often than not that people are requesting and being granted tablets instead of laptops. Why? Because most of us only need a tablet. Nathan OLeary
  • 48. What Is The Phonternet?What To Do About It? • Shorter Emails • Increased Frequency • Sound Bytes • Videos • Audio • Mobile Friendly Websites • Think Mobile Advertising Nathan OLeary
  • 49. Thank You!www.MainelySEO.comFollow:@OLeary@MainelySEO Nathan OLeary

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