http://onlinebizsmarts.com This is a 4 part class covering the 4 foundation steps to blogging. We will be answering in the 4 parts.
1. Why should I blog?
2. Who is my audience?
3. How do I optimize posts?
4. How do I promote my posts and where?
+Michael Gray Is our host and presenter for this presentation.
7. Why Does Blogging Benefit Your
Business??
Builds Traffic
Search engine traffic(SEO)
More site visitors
More conversions
Increases Credibility
Builds pre-sell trust
Establishes you as an expert
Voice and Authority
Humanizes Your Company
Generate Leads
Customer Service
8. 1. Why Should I Blog?
2. Who Is My Audience?
3. How Do I Optimize My Blog Posts?
4. How Do I Promote My Blog Posts &
Where?
Basics of Blogging
9. Who is the WHO
Identify Your Target Audience
who is your target audience?
break your target down into 3
or 4 segments.
where do they spend their
time online?
http://leanstack.com/
What are their...
• interests?
• goals?
• problems?
• pain points?
• hot buttons?
10. Who is the WHO 2
• Who (age, location, gender, education, job title)
• Environment (when and where are they using your site? What
device are they using?)
• Tasks (what are they trying to complete/learn)
• Motivation (what is their broader desired outcome?)
• Goals, Problems, Pain Points?
• Avatar or nickname & representative photo
Source: http://blog.kissmetrics.com/user-personas-for-seo/
Drilling Down
11. 1. Why Should I Blog?
2. Who Is My Audience?
3. How Do I Optimize My Blog Posts?
4. How Do I Promote My Blog Posts &
Where?
Basics of Blogging
12. Start with the Topic/Title
but…Before you pick a
topic… Listen!
Social Media
Conversations
Surveys
Questions
Clients’ FAQs
Clients’ Emails
Common Problems
13. Pick Inviting Topics That Make
People Want To Click And Read
Answer the questions your
customers are asking.
16. Why is a headline important?
“The anatomy of post”
People judge a [post] by it’s [headline]
Catchy… [ if not, they may not click! ]
High SEO value
Include your keyword phrases
Perfect
Timeless
Shareable
17. Write Headlines that SHINE
Specificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value
http://blog.kissmetrics.com/how-to-write-headlines
A Scientific Approach to Writing Page Title
http://www.problogger.net/archives/2012/03/06/a-scientific-approach-to-
writing-page-titles
52 Headline Hacks!
http://headlinehacks.com (by Jon Morrow)
3 Tools to Help You Write
Amazing Headlines
18. How to Achieve Your
Blogging Strategy
Conclude with a call to action:
ask an engaging question
ask them to comment, share, connect
Ask for an opt in
Ask for a purchase
Include email subscription box after the post
Make it easy for them to take the action you want them
to
21. The SEO – Search Engine Optimization
Definition –
optimizing your site and content to
match the phrase someone would type
into a Google search box.
22.
23. The Simple Guide to SEO
SEO techniques are important, but…
write for people and for search engines
write great post titles and include your keywords/keyphrase
provide quality content with related keywords/keyphrases
include relevant and helpful links
when you do that… people will link back,
share on social media, etc.
24. Blog Posting Template for
Generating Website SEO
http://onlinebizsmarts.com/postseotemplate
25. Yoast for WordPress SEO
http://yoast.com/wordpress/
Optimize your website for search
Optimize each blog posts for search
26.
27. 1. Why Should I Blog?
2. Who Is My Audience?
3. How Do I Optimize My Blog Posts?
4. How Do I Promote My Blog Posts &
Where?
Basics of Blogging
28. Social Publishing or Curation
Publish where your target audience spends
time
Publish when your TA is online
Publish for search
29. Publish where your target
audience spends time.
Publish when your TA is
online.
Automate
Publish for search by
answering client questions.
Social Publishing or Curation
30. Recap
Write for people & Google
Optimize the SEO but don’t overdo it.
Make it memorable
Make it easy to share
Close with a call to action
Make it easy to subscribe via email
Double Bonus – Now that you have people on your
website, what do you want them to do? Think
Conversion!
Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.