TV advertisements have always been effective at attracting the viewers & hence it became a popular platform for advertisements.There are so many factors to consider while releasing a television advertisement. Read to know more.

1. UNKNOWN FACTS
ABOUT BUYING TV AD
SPOTS UNPLUGGED
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2. TV is a medium through which brands advertise their
products and services blending a strong storyline
with visual and audio effects. TV advertisements
have always been effective at attracting the viewers
& hence it became a popular platform for
advertisements.There are so many factors to
consider while releasing a television advertisement.

3. Consider questions like:
What are the profits of
buying TV advertising?
What are the KPIs you
require to reach?
Do you know your
expectations?
Ask these questions to yourself before buying a TV ad space as it can also drive
traffic to your website, app or even store.

4. Learning about the
audience who are
watching TV while your
ad is being broadcasted
is important. Choose the
TV programme that is
watched by most of your
audience.
WHO IS YOUR
TARGET AUDIENCE?
Here are few Other Things to Consider:
It is the average number
of times a person has
seen your ad, in a
defined relevant period.
FREQUENCY
MATTERS
It is the percentage of
potential TV viewers at a
given time. Compare the
number of your target
audiences with the total
audience, and 1 TVR =
1% of your target
audience.
CALCULATE
TVRS
Learning about the
audience who are
watching TV while your
ad is being broadcasted
is important. Choose the
TV programme that is
watched by most of your
audience.
DETERMINE
THE COVERAGE

5. WHAT IS THE RIGHT
TIME TO ADVERTISE?
Remember that your audience will
keep on changing. Hence, you need
to learn about the programmes that
are aired all through the year, the
week and the day.
CONSIDER THE DAY
OF THE WEEK
Keep track of the days when
your audience prefers watching
TV. This way, you can buy ad
space and release a television
advertisement on the specific
day.
CONSIDER THE DAY
PARTS
The hour of the day also plays a
vital role while buying ad space
on TV. The TVR is at its highest
during Peak as that's when
viewing is at its best.

6. CONTACT
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PHONE
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