Upstream Planning, Develop, Build, Downstream Execution of Global Strategic Initiatives w/People, Products, P&L • Innovative, Integrated, Patient Solutions • Competitive, Sustainable, Market Entry, Brand Growth • Device, Diagnostic, Therapeutic, Pharma • VOC driven Winning Strategies, Roadmaps, Platforms • Lead JV, Alliances, Partnerships, Deals, Negotiations, Startups • Multisegment, Multicountry Portfolio & Brand Launch  Track record of planning, building, leading high performance, cross-functional, multi-national internal and external teams, partnerships, JVs, alliances, advisory panels, KOLs to guide, deliver high value patient, commercial outcomes.  Create highly successful US, Int’l disease-management-based brand awareness, access, adoption, education, loyalty, competitively sustainable leap-frog programs for professional, institutional, government, and consumer segments.  Lead KOL, VOC driven roadmaps for portfolios of products and services from concept through launch of integrated screening, diagnosis, therapeutic monitoring solutions for infectious, metabolic, genomic, chronic, critical patients.  Navigate, bridge boundaries across Int’l cultural, clinical, regulatory, accreditation, operational hurdles; forge direct, indirect sales, distribution, medical marketing deals in B2B, B2C, for and not-for-profit markets, segments, channels.  Depth, breadth of education and 20+ yrs’ experiential, actionable insights from Abbott, Bayer, Roche, Lilly, Quidel, Baebies in – various sciences, technologies, medical conditions, diagnostics, therapeutics w/enzymatic, molecular, biochemical, immunoassay IVD POL, POC, PON solutions for research, homes, clinics, health centers, labs, hospitals. • US Citizen w/Permanent Visas for Brazil, India • Open to work from most Global Cities • Multilingual w/ English, Portuguese, Hindi, Spanish • Open for Full-time, Interim, Freelance, Project based roles

1. 1
Manas Kanungo MBA, MSEE, MS Bioeng.
• Led VOC driven New Product Dev. stage-
gate processes from idea to launch of 10+
medical device and diagnostic solutions
• Plan, build, execute Strategic Commercial
Initiatives; P&L to $100M+; Supervise 50+;
Forged start-ups, alliances, partnerships,
JVs, KOL Advisory Panels; turn-arounds,
in-out licensing, co-marketing, branding w/
7-P’s - in US, CND, LATAM, EU, ME, APAC
• Sr. Strategic Commercial Advisor (Freelance) –
Tala Secure, HMD Biomedical, OK Biotech
• Sr. Dir. Strategic Marketing & BizDev - Baebies
• Director of Innovation Team - Abbott Labs
• Sr. Marketing Manager Emerging Markets - Bayer
• Director International Marketing & Sales - Quidel
• Business Transition & JV Alliance Head - Roche/Lilly
• MBA Healthcare, Marketing – UC Irvine
• MS Bioengineering and MSEE – WVU
• CE Courses, Certificates in Omics, Mobile Health,
Leadership, Team Building, FDA 510K / MDR, Ethics
from - UCSC, UC Berkeley, Thunderbird, Stanford
• Advisory Council Member– Harvard Business Review
• Honorary Diploma in Hospital Engineering - Spain
• Lead Judge, Coach, Innovation Advisor – UC Irvine
• Governor’s Award (Vermont) - NIH/SBIR Grant
• Past Member - AAMI Education, and ISO, ASTM
Standards Committees