Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.

1. Haines Publishing, Inc.
Started in 1993
15 directory territories
Distribution of nearly one million telephone directories.
In 2013, Haines Publishing was rebranded as
Haines Local Search, expanding its Print, Internet,
and Mobile advertising solutions.
A subsidiary of
Haines & Company, Inc. was founded in 1928
Haines & Company’s products include
Direct mail services
Fund-raising services
Real estate data
Telephone directories
WE ARE

2. do businesses advertise?
are your customers?
Why
Who

3. BUSINESS TELL US THEY ADVERTISE FOR

4. WHO ARE YOUR CUSTOMERS?

5. Marketing
in the
“Good Ole
Days”
Easy

6. blogBad
Reviews
Marketing
Today
Hard

7. Today’s Small Business Owners
are Faced With...
Too many
choices
Not enough
time
Little marketing
expertise
National franchise
competition
Constant changes in
the digital world
Who to trust with their
marketing

8. Problem:
You Need A
Marketing Partner!
Solution:
Let Us Do The Work
For You!

9. WHATWE DO
where
today’s
consumers
are looking
We help you
get found

10. WHERE CONSUMERS SEARCH FORYOUR BUSINESS
90%
OF MOBILE SEARCHERS
CALL,VISIT OR BUY
WITHIN 24 HOURS3
61%
OF ONLINE CONSUMERS
MAKE A
LOCAL PURCHASE1
65%
OF YELLOW PAGE USERS
MAKE A PURCHASE
ONTHE SAME DAY2
PCs, Laptops
& Tablets
Print & Internet
Yellow Pages
Smartphones
& Mobile Apps
1
2
3
1 SEARCH ENGINE LAND, 2011
2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC.
3 MOBILE MARKETER, 2012

11. Consumers use a
COMBINATION
of both
SEARCH ENGINES
&
YELLOW PAGES
to find
local businesses1
1 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC.
on
all
three
You need to be found

12. BASIC
Website
Mobile Website Print
Yellow Pages Claimed
Listings Listing
Management Social
Media Page
ADVANCED
Video
Review Generation
2+ Social Media Profiles
Reputation Monitoring
Back Cover Ad On Phone Book
Online Display Advertising
AGGRESSIVE
Pay Per Click
Optimization
Social Media Interaction
Multi Heading Yellow Page Ads
Display & Retargeting Ads
LOCAL SEARCH SUCCESS FACTORS
Get
Found
Build Brand
Grow Sales

13. 1 EMARKETER, DECEMBER 2011, BORRELL ASSOCIATES, 2011
2 SEARCH ENGINE MARKETING AND ONLINE DISPLAY ADVERTISING INTEGRATION STUDY, IPROSPECT, MAY 2009
Consumers spend over
25% of their media-viewing
time on the internet.1
Display Advertising places your ad next to content on
popular websites that are relevant to what’s being offered.
WHY DISPLAY ADVERTISING IS IMPORTANT
Build Your Brand and Increase Top-of-Mind Awareness
27% of Internet users respond to display ads by searching for
your product, brand or company on a search engine.2
Zero in on Your Ideal Audience
Display advertising can zero in on consumers based on their
location, demographic, and/or behavior.
Advertise Locally on Nationally-Recognized Websites
Brand yourself to local consumers on nationally-recognized
websites like ABC.com, CBS Local, ESPN, HGTV, PBS and more.
HOW WE HELP
Your display advertising campaign is run across our network of
thousands of high-brand, high-traffic websites that reach over
92% of the online audience.
DISPLAY
ADVERTISING

14. Having “owner-verified”
business listings helps your
online visibility.
Claiming your business listing tells the search
engines your business is legitimate!
WHY BUSINESS LISTINGS ARE IMPORTANT
Improves Search Engine Ranking
Being listed on top local directories improves search
engine ranking. More listings means you’re more likely to
appear above a competitor who has none.
Missing or Inaccurate Listings Hurt Search Engine Ranking
50% of business owners have seen listings for their businesses
that are not accurate.1
Missing Information Means Customers Can’t Find You
One third of searchers give up on a business when they can’t
quickly find the information they’re looking for.2
HOW WE HELP
We claim your listings on the top 20 local directories like
Google, Yahoo, Bing, Yelp, Foursquare, Citysearch and more.
We submit your business information to a network of over 250
local search platforms reaching 90% of online consumers.
We enhance your listings with additional information, such as
hours of operation, payment methods, and so forth.
1
There are hundreds of local
directories and review sites
you need to be listed on
.com
Siri
2
1 Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile & Local Search,, 2012
2 2014 Local Search Usage Study: Bridging the Gaps, From Search to Sales, comScore and TMP Directional Marketing
PREMIUM BUSINESS LISTINGS

15. Social Media profiles on
WHY SOCIAL MEDIA IS IMPORTANT
Local is Now Social
Local profiles now include a “social layer”—the ability to post
updates and interact with people.
73% of Adults Use Social Networks
69% of consumers are more likely to use a local business if it
has information available on a social media site.1
Social Media Pages Can Appear in Search Results
Just like your website, your Google and Facebook profiles have
the potential to be found in an online search.
3 HOW WE HELP
ENHANCED Social Media PROFILES
We’ll create enhanced Google and Facebook profiles, or
customize your existing ones:
NO ENHANCED CONTENT
1 2010 Local Search Usage Study
+
Logo &
Cover Photo
Map
Location
Address, Phone,
Website,
Business Type
Business
Description
WITH ENHANCED CONTENT
Business Name,
Address, Phone,
Website, etc.
&
PREMIUM BUSINESS LISTINGS

16. 1 UNDERSTANDING THE MOBILE CONSUMER, GOOGLE/IPSOS OTX MEDIACT, MAY 2012
2 MOBILE MARKETER, 2012
95% of smartphone users
business information.
have a mobile-ready
WHY MOBILE IS IMPORTANT
Consumers use Smartphones to Find Local Businesses
58% of smartphone users look for local information at least
once a week; 27% look daily1
Mobile Searchers Take Action Immediately
70% of mobile searchers take action within one hour2
Mobile Searchers Abandon Non-Mobile Sites
61% will leave a non-mobile site for a competitor’s whose is3
have searched for local
Yet, only 33% of businesses
website.
3 CONSTANT CONTACT: WHY SMALL BUSINESS OWNERS NEED TO PAY ATTENTION TO MOBILE AND LOCAL SEARCH
HOW WE HELP
We build “thumb-friendly” mobile websites designed to display
properly on smartphones and tablets:
MOBILE WEBSITES
Non-Mobile Mobile

17. the search engines, the
your website. More
website sales and revenue.
HOW WE HELP
We improve your natural, unpaid search ranking, increasing web
traffic to your site through:
 Keyword consultation & selection
 Onsite edits to your website
 Link-building
 Article and blog submissions about
your business and services
 Links from social bookmarking sites
like Reddit, StumbleUpon, etc.
1 2012 DIGITAL INFLUENCE INDEX/FLEISHMAN-HILLARD AND HARRIS INTERACTIVE
2 COMSCORE, 2012
The higher you appear in
easier customers can find
visits directly impacts
WHAT IS OPTIMIZE ?
Optimize helps you be found on Google, Yahoo! and Bing when
consumers are searching for the products or services you offer.
WHY OPTIMIZE IS IMPORTANT
Research Begins with a Search
89% of consumers use search engines to make purchasing
decisions.1
Finding a Local Business Begins with a Search
59% of consumers use Google every month to find a local
business.2
Buying Begins with a Search
44% of online shoppers begin by using a search engine.3
OPTIMIZE
3 INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012

18. OPTIMIZE
Duplicate Content Review & Reporting: Au-
dit website content and (if needed) recom-
mend changes to avoid duplicate
content penalties with search engines.
Onsite Optimization & Implementation
(Images, Content, Meta Descriptions, Title
Tags, Keywords): An in-depth content audit
will be performed on the client’s website. This
audit will ensure that the client’s website has
quality content that is optimized and highly
relevant in the eyes of search engines.
2
1Feature based on existing blog on business’s website. If no blog
is available, Haines will create a blog on Blogspot.com and link to
business website.
2Feature based on business Google+ profile, Haines reserves the
right to substitute other features when not available.
Monthly Review Call
YouTube Channel & Video Creation2
1 Video 2 Videos 2 Videos 2 Videos 2 Videos
Custom Article Content & Publication2
4 Articles 5 Articles 6 Articles 6 articles 7 Articles
Google Authorship Setup & Blog Posts2
OPTIMIZE PACKAGES & FEATURES Account Setup & Login: Captures essential
information needed in order to begin optimi-
zation and set up account.
Keyword Selection Consultation: Each client
benefits from important research and analysis
that helps select the best keyword search
terms for a successful campaign.
Ranking & Reporting: Every campaign bene-
fits from useful and easy-to-understand re-
ports, which are updated in real time and pro-
vide a single location to track rankings, traffic,
and overall progress made throughout a cam-
paign.
Google Analytics & Webmaster Tools:
Our team will set up, install and monitor
both Google applications.
Social Bookmarking: Keyword focused links
to your site in the form of bookmarks within
social bookmarking communities. We book-
mark your website where other users and
search engines can see it.
Directory Submissions: Submissions to top
online directories will quickly build links to
your website that search engines can see.
These promote keywords and categorize your
business.
Dedicated Account Manager: Personal ac-
cess to an SEO expert who is assigned to your
account and knows your campaign history
and needs.
Monthly Review Call: In addition to a dedi-
cated account manager, you will have a
scheduled monthly review call to discuss cam-
paign progression, strategy, and next steps.
YouTube Channel & Video Creation: Setup
or optimize business YouTube channel, includ-
ing an “About” write-up. Create and post re-
lated videos.
Custom Article Content & Publication +
Blog Post Creation: Original content written
about your keywords and linked to your web-
site URL. This helps build lasting, relevant,
and powerful links.1
Google Authorship/Publisher Setup: Status
within Google to link created content to a
specific domain and author or publisher to
increase visibility, credibility and search engine
results.
Number of Search Terms1
1 2 3 4 6
Account Setup & Login
Keyword Selection Consultation
Ranking & Reporting
Google Analytics & Webmaster Tools
Social Bookmarking
Duplicate Content Review & Reporting
Onsite Optimization & Implementation
Directory Submissions
Dedicated Account Manager
4 Blogs 8 Blogs
Haines-built websites only
1 Search Term = Keyword (e.g., dentist) + Location (e.g., columbus
oh). Number may vary depending on competitiveness of industry and
SEO strategy. Competitive industries (law, medicine, contracting, etc.)
benefit most from more advanced packages.
2 Amount over course of contract.
DeluxeProPlusBasic Starter

19. Generate leads immediately
with Pay-Per-Click
advertising.
Pay-Per-Click (PPC) Advertising places your ad on the top or
right side of the search results page whenever consumers search
for your products or services.
WHY PAY-PER-CLICK IS IMPORTANT
Generate Instant Leads, Sales
Because campaigns can be deployed quickly, PPC has the
potential to generate immediate website traffic, leads and sales.
Target Consumers with a Higher Purchase Intent
Consumers who click on PPC ads have a higher purchase intent.
64.6% click on PPC ads when looking to make a purchase.
1
Market to Your “Best” Customer
Target a specific geographical area, or promote your most
profitable product or service.
HOW WE HELP
Pay-Per-Click advertising is a potential minefield if you don’t
understand the nuances of running a successful campaign. We
provide outsourced campaign management so you:
1. Spend less time and money than you would doing it yourself
2. Get more sales as a result
Our team of experts will set up, manage and optimize your Google
Pay-Per-Click advertising campaign.
1 WORDSTREAM, 2012
PAY-PER-CLICK
ADVERTISING

20. BLOGS
.com
One bad review can cost
aren’t monitoring your
could be losing business
WHY REPUTATION MONITORING IS IMPORTANT
One unhappy customer can share a bad experience with
millions of complete strangers.
There are hundreds of websites which anyone—customer,
competitor or disgruntled ex-employee—can write an
anonymous comment or review about your business.
Search engines like Google make bad reviews as findable as
your website.
you thousands of $$. If you
online reputation, you
without even realizing it.
HOW WE HELP
Reputation Monitoring lets you know exactly what others are
saying about you online, as soon as they say it.
Our system searches the web for all mentions of your brand
and notifies you via alerts and detailed reporting.
REPUTATION MONITORING
Emails alert you whenever your
name is mentioned online
Stop problems before they cost you money!

21. 1 VALUECLICK MEDIA
98% of consumers leave a
the business or making
WHY RETARGETING IS IMPORTANT
Brings Back Visitors Who Have Left Your Website
Retargeting brings back visitors who had left your site by
continuing to advertise to them on other places on the web.
Repeated exposure to your message increases the probability
of return visits to your site by 40%.2
Improves Display Ad Campaign Effectiveness
Retargeting resulted in a 726% increase in site visits within four
weeks of the initial exposure to a display ad.2
Increases Conversions
Retargeting increased Value City Furniture’s conversion rate by
more than 700% and lowered their cost-per-acquisition from
$168 to $29—in just one month’s time.
website without contacting
a purchase.1
HOW WE HELP
When someone visits your site, then leaves to visit other sites in
our advertising network, your ad will appear, reminding them of
their previous interest and inviting them to return to your site.
User visits your site
and views what
you offer
User leaves without
contacting you
1
As user visits other
sites, we show him
your ad
3
User is reminded of previous
interest and returns to
complete transaction
4
RETARGETING
2 WHEN MONEY MOVES TO DIGITAL, WHERE SHOULD IT GO? COMSCORE, 2010
2

22. Advertiser provides
customer list
We contact
customers
We get
reviews
Reviews are
pushed online
1 2013 LOCAL CONSUMER REVIEW SURVEY, BRIGHTLOCAL
Actively soliciting reviews
may be your best form of
WHY REVIEW GENERATION IS IMPORTANT
Reviews Directly Impact Revenue and Sales
52% of consumers say positive online reviews make them more
likely to use a local business1
Consumers Seek Out Reviews as Part of the Buying Process
7 out of 10 consumers read online reviews before making a
purchase2
Reviews Improve Search Engine Ranking
Google considers the number of reviews you have as a critical
ranking factor. If you have a lot of reviews, you’re more likely to
appear above a competitor who has none.
from satisfied customers
marketing yet!
2 IPSOS OTX , DECEMBER 2012
HOW WE HELP
Our Review Generation service collects reviews from your current
customers, then distributes them to major search engines and
review sites.
2 reviews a month—guaranteed!
REVIEW
GENERATION

23. HOW WE HELP
We manage your company’s social media profiles by posting
content in your behalf.
+
 Up to 100 posts per month, depending on plan chosen
 Help with fan/follower acquisition
1 2010 LOCAL SEARCH USAGE STUDY
Market and brand your
business by interacting
with consumers on social
media.
WHY SOCIAL MEDIA IS IMPORTANT
73% of Adults Use Social Networks
69% of consumers are more likely to use a local business if it
has information available on a social media site.1
Helps Increase Visibility on Google
Google and the other search engines take social media activity
into account as a search factor.
Grows Sales & Customer Loyalty
Companies with the highest levels of social activity grew their
sales on average of 18% per year. Those with the least amount
of social activity saw their sales decline 6% per year.2
SOCIAL MEDIA
2 WET PAINT/ALTIMER GROUP STUDY, 2009

24. SOCIAL MEDIA
Social Networks: Your choice of up to 3
social networks, depending on which plan
you pick.
Social Creation: Includes page creation,
design (or re-design), and optimization.
SocialSuite: You receive full access to So-
cialSuite, our social media platform, which
allows you to manage all of your social
sites in one convenient location. Capabili-
ties include: posting to multiple networks,
content library, lead searches, reputation
searches, and access to reporting metrics.
Invite Email Contacts: We will upload any
list of email contacts (Excel, Word, or text
file) to your social networks to help build a
following.
Custom Content Calendar: Our expert
team will curate content and create a
schedule based on optimal times to post
for your business. Content is always avail-
able for review through SocialSuite prior
to going live.
Facebook Like Campaign: We will man-
age an advertising campaign on Facebook
designed to generate “Likes” to your Face-
book page, targeting users that fit your
desired demographics.
SOCIAL MANAGEMENT PACKAGES & FEATURES
Starter Plus Pro
Social Networks 1 2 3
Social Creation 1 2 3
SocialSuite
Invite Email Contacts
Custom Content Calendar
Facebook Like Campaign
Facebook Promoted Posts
Reputation Monitoring
Custom Facebook Ads
Monthly Consultation
Active Lead Searches
Custom Graphics (2/month)
Weekly Updates/Posts
Facebook 2 3 4*
Twitter 2 3 15*
Google+ 2 3 4-7*
LinkedIn 2 2 3*
YouTube 2 2 4*
Facebook Promoted Posts: Based on
specific metrics, our team will select top
performing posts to boost in your audi-
ence’s newsfeed to help generate interest,
engagement, and followers.
Reputation Monitoring: Monitor your
web presence and conversations about
your brand around the web to build trust,
address and improve your online reputa-
tion.
Custom Facebook Ads: We take Face-
book Ads to the next level, utilizing cus-
tom graphics and more sophisticated tar-
geting options.
Monthly Consultation: Review the
monthly events/posts for your business
and have all of your social questions
an- swered with our expert team.
Active Lead Search: We will proactively
spend time searching for and connecting
with people talking about your business.
Custom Graphics (up to 2 per month):
When appropriate, our team will create
custom visual content that will enhance
messaging and/or help promote any spe-
cial events or sales you would like to fea-
ture on your social sites.
Weekly Updates/Posts: Number of posts
will vary depending on customer’s plan.
*Based on current industry recommendations which are subject to change.

25. 89% of consumers expect
businesses to have a
website regardless of size.1
WHY A WEBSITE IS IMPORTANT
You control your business information
Builds your online authority
Consumers expect you to have one
HOW WE HELP
Domain
We’ll get your domain name (i.e., www.yourbusinessname.com).
Build
We’ll build your site. (1, 3, 5, or 10+ Page websites available.)
Hosting
We’ll publish (host) your site on the web.
Design
We’ll design the site for ease-of-use and flow.
WEB DESIGN
PAGE TITLE
HEADING
CONTENT
URL
HOW WE HELP, continued...
Copywriting
All websites are composed by our professional copywriters.
Optimize
We optimize the content and coding of each page, so that search
engines more easily understand what the site’s about.
1 1&1 INTERNET INC., 2007
Anatomy of a Well-Optimized Webpage

26. WEB DESIGN
SUPERIOR DESIGNS
10+Page*5-Page3-Page1-Page
* 15 PAGES MAX
WEBSITE OPTIONS & FEATURES
Hosting Y Y Y Y
Domain Name Y Y Y Y
Unique Design N Y Y Y
Choice of Colors Y Y Y Y
Professional Copywriting Y Y Y Y
Contact Form N Y Y Y
Map Y Y Y Y
Photo Gallery N Y Y Y
Social Media Buttons Y Y Y Y
Number of Images 2 10 15 30
Up to 5 Changes Y Y Y Y
On-Page Optimization Y Y Y Y
Google Analytics N Y Y Y

27. 1 YOUTUBE.COM/WATCH?V=QEJCTDNH7CO&FEATURE=YOUTU.BE - OCT. 14, 2012
Google Recommends
Yellow Pages.
In a recent video1
, Google software engineer Matt Cutts empha-
sized the importance of having a well-rounded marketing strategy
that includes both online and offline media, including Yellow Page
advertising.
YELLOW PAGES - PRINT & INTERNET
Clearly, a combined approach of Yellow Page advertising and
online marketing is the most effective way for small businesses to
reach local consumers.
Matt Cutts heads the Webspam team at Google, and works with Google’s Search Quality team on search
engine optimization issues. He holds degrees in both mathematics and computer science.
WHY THE YELLOW PAGES ARE IMPORTANT
Phone calls from Yellow Pages have increased since 2008
1
61% of consumers contact, visit or make a purchase after
searching in the Yellow Pages2
20% of U.S. household have no Internet access3
1 2013 AD EFFECTIVENESS STUDY, CRM ASSOCIATES,
2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC.
3 U.S. CENSUS BUREAU
4 MARKET AUTHORITY, 2013
Baby boomers with most disposable income are heavy Yellow
Page users4
% That Have Used Print Directories
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
20’s 30’s 40’s 50’s 60’s 70+
47%
52%
71%
79%
86%
94%

28. YELLOW PAGES - PRINT & INTERNET
HOW WE HELP
We place your ads in profit creating categories
Complete ad design assistance at no charge
Call tracking lets you know who called and when
Listen in on calls to hear what people are saying and asking
Co-Op programs to lower your investment
Your ads and profile listed online for search engines

29. Get started today! 800-255-5509
Make sure local consumers
are spending their money with you.