Presentation from "Blogging for Sales Pros and Sales Organizations" with Shane Gibson at a recent Vancouver Sales Performance Meetup.

1. Blogging for Sales Pros and Sales
Organizations

2. Today:
Launch a quality blog quickly
•Language
•How to build a prospect list with your blog
•Success Stories
•12 point assessment

3. Guerrilla
Marketing
“Achieving conventional
goals through
unconventional means.”

4. What is this?

5. It’s a Weapon
To This Guy:

6. Consent

7. Starts With discovery

8. Discovery Engine

10. Typical Sales Blogger Mistakes
x Marketing materials and brochure ware
x Endless event announcements with no added value
x Cut and paste corporate announcements and press releases
x Product and service pitches
x No comments or heavy moderation
x Not a personal voice

11. Consumption
Consistent Relevant Content and
Conversations

12. 3-to-5
➡ Interaction
➡ Connection
➡ Consent

13. Launch a blog
• Reserve a domain (Hostmonster.com, Bluehost.com)
• Buy a hosting package ($5-$10/mo)
• Install Wordpress with one click
• Pick a theme with one click
• Install the appropriate plugins

14. 2 minute (13 minute) Install

15. Build a Prospect List
• Ideally built through engagement
• Newsletter
• Blog updates by email
• Whitepapers, e-books, videos
• Events (offline and webinars)
• Joint ventures / Celebrate other thought leaders

16. Language/Content
• Watch trends
• Work backwards from the client
• Blog about solutions and solve problems
• Celebrate other influencers

17. Ubertor

18. IanWatt.ca

19. Winelibrary.tv

20. Tractorview.com

21. Thanks!
Blog strategy?
Social Media Assessment?
Training and Coaching?
@Socialized.me