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A marketing strategy
   that focuses on
spreading information
     and opinions
  about a product or
service from person to
 person, especially by
using unconventional
        means
such as the internet or
        e-mail.
• Traffic is one of the biggest          • Time consuming
  benefits (the more you bring the       • You must pay attention to all the sites
  more you sell)                           you are posting too
                                         • You must always be responsive to
• Good builder for equity
                                           questions or comments
• Can be used to differentiate from      • Ex: If the comments are negative, it may
  competitors                              lead you to a bad reputation
• You create hype and you draw           • Hard to quantify results
  traffic in to your site. The traffic
  you drive in through your site
  already know your product and
  this means that if they click your
  URL they are likely to buy from
  you.
Viral marketing
Viral marketing

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Viral marketing

  • 1.
  • 2.
  • 3. A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or e-mail.
  • 4.
  • 5.
  • 6. • Traffic is one of the biggest • Time consuming benefits (the more you bring the • You must pay attention to all the sites more you sell) you are posting too • You must always be responsive to • Good builder for equity questions or comments • Can be used to differentiate from • Ex: If the comments are negative, it may competitors lead you to a bad reputation • You create hype and you draw • Hard to quantify results traffic in to your site. The traffic you drive in through your site already know your product and this means that if they click your URL they are likely to buy from you.

Editor's Notes

  1. A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or e-mail.