2. Replace the thought "I need more customers" with the conviction
"our business now attracts perfect customers only."
ATTRACTING PERFECT CUSTOMERS
by Stacey Hall & Jan Brogniez
WHAT IS A PERFECT CUSTOMER?
Does this person show you respect and value your
time?
Do they trust that you have their best interests at
heart?
Do they have realistic expectations?
Do they appreciate your efforts?
Do they happily pay what your offering is worth and
refer others?
When you work with this customer, do you feel
needed, appreciated, respected and understood?
Do they reconnect you to your own passion and
purpose?
Do they bring joy to your work?
Did this perfect customer come to you easily?
Did you feel an immediate sense of connection with
this customer?
Did you feel that your solution was a perfect fit for them?
3. Be On Purpose With Your Mission
You Have The Power to Attract Whatever You Desire
Like Attracts Like: Who Do You Like?
Choose Collaboration, Not Competition
Your Customers and Employees Want You to Succeed
Create an Atmosphere of Accomplishment
How often are you, your employees and co-workers operating like lighthouses,
standing securely on the shore, attracting and safely guiding the boats
(customers) that need your business with your light? How often do you run up
and down the beach frantically looking for boats (customers) to serve?
THE SIX STANDARDS OF Strategic Synchronicity
The Lighthouse Test
4. ⦁ Why do you get out of bed in the morning?
⦁ Who is the most important person to you in the world?
⦁ What is the most important to you in the world?
⦁ What do you want to achieve before you leave this world?
⦁ What do you really love about your life?
"Perfect Customers Are More Likely to Find You When You Are Standing Still"
WHAT MAKES YOUR PERFECT CUSTOMERS TICK?
Once you identify the characteristics of your perfect customer, journal the following questions:
Once you understand the deepest motivation of your customers desires, reflect and journal on
these questions:
⦁ What do your perfect customer expect you to deliver?
⦁ Where do you have room for improvement?
5. STRATEGIC ATTRACTION IN ACTION?
You are more attractive when...
You focus on the horizon
You let your perfect customers know they are perfect
You understand that customers are seeking you
You make irresistible improvements
You listen to your little inner voice
You expect breakthroughs to look like breakdowns
You shift the situation
You acknowledge accomplishments and declare
completions
You share, share, share yourself
You accept that you don’t know
You are in the flow
You welcome interruptions
You actively attract abundance
You delight in the success of others
You take immediate action
You establish your expertise
You clear a space in which to create
You have a field day
You break bread with a competitor
You gain clarity about yourself You watch for previews of coming attractions
