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Market information and 
        decision making :
the case of the « Observatoire du 
the case of the « Observatoire du
      Riz » in Madagascar
                    g
          Patrick RASOLOFO
          Nicole Andrianirina
          Hélène David Benz
Main points
                Main points
• Importance of the rice in Madagascar
  Importance of the rice in Madagascar
• PCPRice (Rice consultation platform for the 
  steering of rice commodity chain)
  steering of rice commodity chain)
• OdR
• Making decision process
• Limits
Importance  of rice in Madagascar
Importance of rice in Madagascar
• 12% GNP of Madagascar
• 43% agricultural GNP of the country
              l     l       f h
• 55% cultivated area, 87% of rural households
• Staple food
• Average consumption : 125 kg/capita/year
• Production doesn’t meet national consumption : 
  imports since 1970
• Rice is highly strategic (political issue: avoid 
          h hl
    shortage,  free distribution during election period or 
    after a catastrophe)
    after a catastrophe)
Consultation and monitoring 
    Plateform on Rice (PCP) and Rice
              on Rice (PCP) and Rice
       Information System (OdR)
• Created in 2005 after a domestic market crisis
   Created in 2005, after a domestic market crisis 
   in 2005
 ‐ 150% increase of consumer prices
   150% increase of consumer prices,
‐ Contradictory information about prices and 
   availability between Min. of Agriculture and 
       il bili b        Mi    fA i l          d
   Mini. of Commerce
‐ Announcement of public imports ‐ delayed
                           y, p
‐ Faced to this uncertainty, importers hesitated 
   to import rice => shortage of rice
Consultation plateform for rice 
      commodity chain steering
              d    h
Main objectives
Main objectives
 ‐ Favour dialogue between different categories 
   of stakeholders, 
   of stakeholders
‐ Favor circulation of market information  
   (transparency),
   (             )
‐ discuss and propose measures to develop rice 
   sector,
               p y
‐ orient rice policy decisions 
PCPRice members
               PCPRice members
8 stake‐holders groups :                  ‐ Status : association
                                            Status : association

 1‐Producers                              ‐ Mandate of the board: 
                                            2 years
 2‐ Rice millers (industries and small
    Rice millers (industries and small 
 ones)                                    ‐ Board: elected 
 3‐ Intermediaries (transporters,         representatives from each 
                                          stake‐holders group
                                                        g p
 collector, traders…)
    ll         d     )
 4‐ Technical advice institutions         ‐President from private 
 5‐ Credit institutions                   sector, elected by the 
                                          members of the board ; Vice 
                                          members of the board ; Vice
 6‐ Administration                        ‐President from 
 7‐ Consumers                             administration
 8 Researcher/ university
 8‐ Researcher/ university
                                          ‐ Executive secretariat: 
                                          employee 
L Observatoire du Riz (OdR)
     L’Observatoire du Riz (OdR)
• Institutionnal home: EPP/PADR (steering team
  Institutionnal home: EPP/PADR (steering team 
  of the Rural Development Plan, Prime Minister 
  Departement)

• Missions:
‐ Running the Rice MIS in all the districts of 
  Madagascar
‐ Providing up‐dated informations and analysis 
  to PCPRiz, in the frame of public/private 
  t PCPRi i th f           f bli / i t
  consultation
INFORMATION FLOWS
  Collecte        Infos receuillis       Produits                    Utilisateurs
                                                     diffusion


                Réflexions, constat, 
                Réflexions constat                  Réunion             PCPRIZ
                 recommandation          Notes
                                                    Courrier          MINISTERES
  Collecte 
  des prix                                    H
                     Cours mondiaux,
                     Cours mondiaux
   dans                                       O                             LARGE 
                      Prix de pétrole,
  chaque                                      R                             PUBLIC
                      Taux de change,               Journaux
  marché                                      I                         INSTITUTIO
                      Prix du riz local
 hebdo du 
 hebdo du                                     Z                              NNEL
                        Importation,
                        I        i
  district                                    O                              ‐‐‐‐‐‐‐
                 Variation climatique, etc.
                                              N     Mailing                Diffusion 
                                                     liste              limitée par 
                 Tableaux et cartes 
                 Tableaux et cartes       Info
                                          I f
 Internet,                                                               l’accès aux 
                des prix par district,   Hebdo
 Douanes,                                                                  supports               
                Analyse temporelle 
Commerce
                     et spatiale
 Finances                                                              ACTEURS DU 
                                                                       ACTEURS DU
Agriculture                                         Radio               MARCHE
                                         Base de                             ‐‐‐‐‐‐‐
                      Prix du riz                                  Diffusion limitée par 
                                         donnée      SMS           l’accès aux supports              
Improvement of rice market 
                                 stabilization capacity
                                  t bili ti         it
• Stabilisation du marché du riz grâce à l’analyse 
  spatiale et temporelle de l Info‐hebdo
  spatiale et temporelle de l’Info hebdo
                                               EVOLUTION DES PRIX MOYEN DU RIZ LOCAL  2006‐2009 
                  1500




                  1300
 Prix moyen /Kg




                                                                                                                              Moyenne Riz local 2008
                  1100
                                                                                                                              Moyenne Riz local 2009
                                                                                                                              Moyenne Riz local 2006
                                                                                                                              Moyenne Riz local 2007

                  900




                  700
                         S1 S3 S5 S7 S9 S11 S13 S15 S17 S19 S21 S23 S25 S27 S29 S31 S33 S35 S37 S39 S41 S43 S45 S47 S49 S51
                                                                      Semaine
Concertation & anticipation process
• In 2006 & 2007 (cyclones)
Monthly meetings of PCP + OdR, leaded by the Prime 
Monthly meetings of PCP + OdR leaded by the Prime
  Minister
  OdR data‐base and information network used to:
       data base and information network used to:
   • Identify area affected by cyclones,
   • Identify traders in these areas
     Identify traders in these areas,
   • Orient traders towards these areas
  PCP members estimate the needs and share the markets 
  PCP members estimate the needs and share the markets
  among them
=> Ease the satisfaction of local needs across the country 
=> Ease the satisfaction of local needs across the country
  and avoid sudden increase of prices in affected areas
• In 2008 (World food crisis + « Green Revolution » 
  national policy)
  national policy)

Crisis anticipation
Crisis anticipation

  OdR warning : from Sept. 2007, OdR alerted the PCP 
  about the risk of sharp increase of world prices

  Measures recommended by OdR and PCPRice : 
  Measures recommended by OdR and PCPRice :
  • Importation of rice before the price pick
  • Constitution of stock  – negotiation of 50 000 tones of 
                               g
    rice with the  Indian government  
Crisis management
  OdR : deeply involved in the monitoring of international and 
  domestic markets during all the crisis period 
  Frequent briefing notes prepared by OdR (send to PCP members + 
  Frequent briefing notes prepared by OdR (send to PCP members +
  Gvt, and discussed during PCP meetings)
  Frequent meeting of PCP + OdR + Gvt : 
Measures recommended (and implemented)
   • Removal of Import Taxe and Value Added Taxe
   • Temporary exportation ban
                        i b
   • Food for Work program for the most vulnerable

Results: 
No need to import rice when prices where at their highest level
Contributed to a very limited impact of World food crisis on 
  Madagascar domestic market
• In 2009 (political crises)
Context : looting of several large stores + large whare‐houses
          l        f       ll               l      h    h
Dismantling of the President business on wholesale food products
10% inflation in few weeks
= > new Gvt set low consumer price to gain popularity (lowered from 1000 to
  > new Gvt set low consumer price to gain popularity (lowered from 1000 to 
   500 Ar/kg)
Suspension of « Green Revolution » program set by the previous government

    OdR + PCP : Several meetings with the Ministry of Commerce and new President 
    team

    Measures recommended by OdR and PCPRiz
    Measures recommended by OdR and PCPRiz :
•   Stop the sales of subsidized rice (depressive effect on local rice),
•   Encourage local rice buyers,  
•   Secure and ease transportation (removal of local transport tax ; military escort to 
    secure transportation)
            t         t ti )
•   Priority of rice imports despite the import limitations (due to  restriction of 
    currency expenses) 

Results : Low prices during the first 3 month of marketing season, but return 
   to normal level and stabilization afterwards
Use of OdR information
By the Government:
• To reassure urban consumers (ex : about rice 
  availability) ; effet d’annonce
• Justify undertaken actions
• To decide the needed incentives to regulate markets
 y
By the PCPRIZ:
• Defend points of view and interests of members
 y                    y               g p
By the food security donors & NGO group:
• Staple availability and accessibility for vulnerable 
  p p
  population
LIMITS
    OdR : 
•   Exclusion of poor farmers (telephone, radio, 
    Exclusion of poor farmers (telephone radio
    education, literacy needed)
    PCPRice :: 
•   Focused only on market stability issues but not on 
    p
    production issues
•   No room for farmers (officialy members but 
    rapidely ousted)  
•   The influence of PCPRice is used by head 
    members for personnal advantage : market 
    access, gain positions as advisors of ministries
CONCLUSION
• Success:
‐ Market regulation and decision making tool 
  (price stability, crisis management, warning)
  (price stability crisis management warning)
• Limits:
‐ Government and large operator’s tool, but 
  producers and small‐scale operators excluded
‐ Dependent on donors support

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Rasolofo Odr CIRAD 2010

  • 1. Market information and  decision making : the case of the « Observatoire du  the case of the « Observatoire du Riz » in Madagascar g Patrick RASOLOFO Nicole Andrianirina Hélène David Benz
  • 2. Main points Main points • Importance of the rice in Madagascar Importance of the rice in Madagascar • PCPRice (Rice consultation platform for the  steering of rice commodity chain) steering of rice commodity chain) • OdR • Making decision process • Limits
  • 3. Importance  of rice in Madagascar Importance of rice in Madagascar • 12% GNP of Madagascar • 43% agricultural GNP of the country l l f h • 55% cultivated area, 87% of rural households • Staple food • Average consumption : 125 kg/capita/year • Production doesn’t meet national consumption :  imports since 1970 • Rice is highly strategic (political issue: avoid  h hl shortage,  free distribution during election period or  after a catastrophe) after a catastrophe)
  • 4. Consultation and monitoring  Plateform on Rice (PCP) and Rice on Rice (PCP) and Rice Information System (OdR) • Created in 2005 after a domestic market crisis Created in 2005, after a domestic market crisis  in 2005 ‐ 150% increase of consumer prices 150% increase of consumer prices, ‐ Contradictory information about prices and  availability between Min. of Agriculture and  il bili b Mi fA i l d Mini. of Commerce ‐ Announcement of public imports ‐ delayed y, p ‐ Faced to this uncertainty, importers hesitated  to import rice => shortage of rice
  • 5. Consultation plateform for rice  commodity chain steering d h Main objectives Main objectives ‐ Favour dialogue between different categories  of stakeholders,  of stakeholders ‐ Favor circulation of market information   (transparency), ( ) ‐ discuss and propose measures to develop rice  sector, p y ‐ orient rice policy decisions 
  • 6. PCPRice members PCPRice members 8 stake‐holders groups : ‐ Status : association Status : association 1‐Producers ‐ Mandate of the board:  2 years 2‐ Rice millers (industries and small Rice millers (industries and small  ones) ‐ Board: elected  3‐ Intermediaries (transporters,  representatives from each  stake‐holders group g p collector, traders…) ll d ) 4‐ Technical advice institutions ‐President from private  5‐ Credit institutions sector, elected by the  members of the board ; Vice  members of the board ; Vice 6‐ Administration ‐President from  7‐ Consumers administration 8 Researcher/ university 8‐ Researcher/ university ‐ Executive secretariat:  employee 
  • 7. L Observatoire du Riz (OdR) L’Observatoire du Riz (OdR) • Institutionnal home: EPP/PADR (steering team Institutionnal home: EPP/PADR (steering team  of the Rural Development Plan, Prime Minister  Departement) • Missions: ‐ Running the Rice MIS in all the districts of  Madagascar ‐ Providing up‐dated informations and analysis  to PCPRiz, in the frame of public/private  t PCPRi i th f f bli / i t consultation
  • 8. INFORMATION FLOWS Collecte Infos receuillis Produits Utilisateurs diffusion Réflexions, constat,  Réflexions constat Réunion PCPRIZ recommandation Notes Courrier MINISTERES Collecte  des prix   H Cours mondiaux, Cours mondiaux dans  O LARGE  Prix de pétrole, chaque  R PUBLIC Taux de change, Journaux marché  I INSTITUTIO Prix du riz local hebdo du  hebdo du Z NNEL Importation, I i district O ‐‐‐‐‐‐‐ Variation climatique, etc. N Mailing Diffusion  liste limitée par  Tableaux et cartes  Tableaux et cartes Info I f Internet, l’accès aux  des prix par district, Hebdo Douanes, supports                Analyse temporelle  Commerce et spatiale Finances ACTEURS DU  ACTEURS DU Agriculture Radio        MARCHE Base de  ‐‐‐‐‐‐‐ Prix du riz      Diffusion limitée par  donnée  SMS        l’accès aux supports              
  • 9. Improvement of rice market  stabilization capacity t bili ti it • Stabilisation du marché du riz grâce à l’analyse  spatiale et temporelle de l Info‐hebdo spatiale et temporelle de l’Info hebdo EVOLUTION DES PRIX MOYEN DU RIZ LOCAL  2006‐2009  1500 1300 Prix moyen /Kg Moyenne Riz local 2008 1100 Moyenne Riz local 2009 Moyenne Riz local 2006 Moyenne Riz local 2007 900 700 S1 S3 S5 S7 S9 S11 S13 S15 S17 S19 S21 S23 S25 S27 S29 S31 S33 S35 S37 S39 S41 S43 S45 S47 S49 S51 Semaine
  • 10. Concertation & anticipation process • In 2006 & 2007 (cyclones) Monthly meetings of PCP + OdR, leaded by the Prime  Monthly meetings of PCP + OdR leaded by the Prime Minister OdR data‐base and information network used to: data base and information network used to: • Identify area affected by cyclones, • Identify traders in these areas Identify traders in these areas, • Orient traders towards these areas PCP members estimate the needs and share the markets  PCP members estimate the needs and share the markets among them => Ease the satisfaction of local needs across the country  => Ease the satisfaction of local needs across the country and avoid sudden increase of prices in affected areas
  • 11. • In 2008 (World food crisis + « Green Revolution »  national policy) national policy) Crisis anticipation Crisis anticipation OdR warning : from Sept. 2007, OdR alerted the PCP  about the risk of sharp increase of world prices Measures recommended by OdR and PCPRice :  Measures recommended by OdR and PCPRice : • Importation of rice before the price pick • Constitution of stock  – negotiation of 50 000 tones of  g rice with the  Indian government  
  • 12. Crisis management OdR : deeply involved in the monitoring of international and  domestic markets during all the crisis period  Frequent briefing notes prepared by OdR (send to PCP members +  Frequent briefing notes prepared by OdR (send to PCP members + Gvt, and discussed during PCP meetings) Frequent meeting of PCP + OdR + Gvt :  Measures recommended (and implemented) • Removal of Import Taxe and Value Added Taxe • Temporary exportation ban i b • Food for Work program for the most vulnerable Results:  No need to import rice when prices where at their highest level Contributed to a very limited impact of World food crisis on  Madagascar domestic market
  • 13. • In 2009 (political crises) Context : looting of several large stores + large whare‐houses l f ll l h h Dismantling of the President business on wholesale food products 10% inflation in few weeks = > new Gvt set low consumer price to gain popularity (lowered from 1000 to > new Gvt set low consumer price to gain popularity (lowered from 1000 to  500 Ar/kg) Suspension of « Green Revolution » program set by the previous government OdR + PCP : Several meetings with the Ministry of Commerce and new President  team Measures recommended by OdR and PCPRiz Measures recommended by OdR and PCPRiz : • Stop the sales of subsidized rice (depressive effect on local rice), • Encourage local rice buyers,   • Secure and ease transportation (removal of local transport tax ; military escort to  secure transportation) t t ti ) • Priority of rice imports despite the import limitations (due to  restriction of  currency expenses)  Results : Low prices during the first 3 month of marketing season, but return  to normal level and stabilization afterwards
  • 14. Use of OdR information By the Government: • To reassure urban consumers (ex : about rice  availability) ; effet d’annonce • Justify undertaken actions • To decide the needed incentives to regulate markets y By the PCPRIZ: • Defend points of view and interests of members y y g p By the food security donors & NGO group: • Staple availability and accessibility for vulnerable  p p population
  • 15. LIMITS OdR :  • Exclusion of poor farmers (telephone, radio,  Exclusion of poor farmers (telephone radio education, literacy needed) PCPRice ::  • Focused only on market stability issues but not on  p production issues • No room for farmers (officialy members but  rapidely ousted)   • The influence of PCPRice is used by head  members for personnal advantage : market  access, gain positions as advisors of ministries
  • 16. CONCLUSION • Success: ‐ Market regulation and decision making tool  (price stability, crisis management, warning) (price stability crisis management warning) • Limits: ‐ Government and large operator’s tool, but  producers and small‐scale operators excluded ‐ Dependent on donors support