Generation 50plus is not only to become the biggest consumer group in Germany - it is extremely heterogenous. The presentation proofs why ...

1. The truth about the „Generation 50plus“ in Germany © 2010 Ulrich Riediger Medienprojekte, www.riediger-consulting.de

2. Does market research know what they are talking about?

3. „ Generation 50plus? “

4. Three Generations lumped together (89 / 70 / 50 ) ????

5. A baby (1) … … is neither a teenager (15) … … nor an adult (35) Research strays!

6. Berlin 1935…

7. … Dresden 1945 …

8. … August 1969

9. Those who were 22 in 1935 are 97 today …

10. … who survived Dresden 1945 as a 7 year old child is 72 today

11. … and the Generation Love & Peace is 60 today!

12. The protagonists … ( Uschi Obermaier and Rainer Langhans 1968, „Kommune I“)

13. … are 70 today: Rainer Langhans 2010

14. Recognize the difference:

16. What is research going to tell us?

17. Something more …

18. Do you know the Olsen Gang?

19. And who is this band?* * City

20. What about the „life style“ experiences of our fellow citizens?

21. Those who are 50 today …

22. … were 29 at reunification

23. … and maybe come from different planets: Porsche 1989 GDR 1989

24. Who sets trends for decades?

25. The Baby Boom Generation! Baby Boomer = born during 1946 to 1965

26. Development of Population in Germany (born) (died)

27. (Quelle: Statistisches Bundesamt 2009) Baby Boomer: With 40 % the biggest group of consumers … Age Groups in Germany 2009 male female

28. baby boomer = mass markets

29. Target Group 50 - 65 = 20 % > 15 - 30 = 19 % (Quelle: Statistisches Bundesamt 2009) Age Groups in Germany 2009

30. What is the conclusion?

31. First: old old! Marg Helgenberge (51), born 1958

32. Second:

33. „ Generation 50 plus“

34. Q & A … © 2010 Ulrich Riediger Medienprojekte, www.riediger-consulting.de

35. Disclaimer: All photographs in this presentation where compiled via Google Images and only for internal purposes . This is not a commercial presentation. In case you feel violated in your personal or copy rights please contact Mr. Riediger: uri@riediger-consulting.de February 2010