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CREATIVITY
Sivakumaran Kathmutthu
Sivakumaran Kathmutthu
FEAR
Uproot your fear is the outset to creativeness
Creating creative environment
MotivationMotivation ChallengeChallenge
EmpowermentEmpowerment
FunFun
FreedomFreedom TimeTime
SupportSupport
Sivakumaran Kathmutthu
Sivakumaran Kathmutthu
Creativity
What is creativity
CreativityCreativity
Bringing into existence an idea that
is new to you
Innovation
The practical application of
creative ideas
CreativeCreative
ThinkingThinking
An innate talent that you were born
with and a set of skills that can be
learned, developed, and utilized in
daily problem solving
The practical application of
creative ideas
Sivakumaran Kathmutthu
Stages in the Creative Process
Preparation
IncubationVerification
Illumination
Sivakumaran Kathmutthu
Creativity attributes
• It is new (otherwise it would not be creative).
• It is useful, in that it solves the problem
(otherwise it would not be a solution).
• It is feasible, given the messy real world
constraints like money and time.
Creative solutions are more than ideas - they must
work in the real world. A creative solution has three
attributes:
Sivakumaran Kathmutthu
Components of creativity
Expertise
Motivation
Creative
Thinking
Skills
CreativityCreativity
Sivakumaran Kathmutthu
Myth about creativity
1.1. The smarter you are, the more creativeThe smarter you are, the more creative
you areyou are
2. The young are more creative than the old2. The young are more creative than the old
3. Creativity is reserved for the few – the3. Creativity is reserved for the few – the
flamboyant risk takersflamboyant risk takers
4. Creativity is a solitary act4. Creativity is a solitary act
5. You can’t manage creativity5. You can’t manage creativity
Sivakumaran Kathmutthu
The Paradoxical Characteristics of Creative Groups
Beginner’s Mind
Freedom
Play
Improvisation
Experience
Discipline
Professionalism
Planning
Sivakumaran Kathmutthu
Tools for creating new idea
Attribute ListingAttribute Listing
BrainstormingBrainstorming
VisioningVisioning
Tools forTools for
Creating NewCreating New
IdeasIdeas
Tools for creating new idea
Sivakumaran Kathmutthu
Organizational environment that support creativity
Sivakumaran Kathmutthu
Organizational environment that support creativity
Risk taking is
acceptable to
management
Employees
have access to
knowledge
sources
Innovators
are rewarded
New ideas and
new ways of
doing things are
welcomed
Information is
free flowing
Good ideas
are
supported by
executive
patrons
Sivakumaran Kathmutthu
Creating creative environment
DynamismDynamism EnergyEnergy
OpennessOpenness
DebateDebate
andand
DialogDialog
ExperimentationExperimentation TrustTrust
RiskRisk
Creating creative environment
Sivakumaran Kathmutthu
Creating creative environment
MotivationMotivation ChallengeChallenge
EmpowermentEmpowerment
FunFun
FreedomFreedom TimeTime
SupportSupport
Sivakumaran Kathmutthu
How Can Organizations Foster Creativity?
Hire creative &
diverse workforce
Design complex &
challenging jobs
Set clear
org. goals
Recognize &
reward creativity
Set creativity
goals
Use diverse
teams
Create the right
org. culture
Provide resources
esp. time
“Be Creative!”
Sivakumaran Kathmutthu
Sivakumaran Kathmutthu
Teams’ ContributionsTeams’ Contributions
Sivakumaran Kathmutthu
Sivakumaran Kathmutthu
June 13, 2007 6:00-8:00 PM(c) Dr. A. D. Amar. All Rights R20
Conceptualization
Design
Prototyping
Testing
Processes
Manufacturing
Marketing
Distribution
Organizational Functions
Conceptualization Distribution
Creativity
Latitude
High
Low
How Much Creativity is an organizationHow Much Creativity is an organization
Sivakumaran Kathmutthu
Blocks and Blockbuster to creativity
Breaking the rules
Making assumptionsMaking assumptions Checking Assumptions
Following the rulesFollowing the rules
Fear of failureFear of failure Risk-taking culture
Use imagination and
intuition
Over-reliance on logicOver-reliance on logic
Sivakumaran Kathmutthu
Examples of Rule-Breaking Creativity
Who How?
Columbus
Copernicus
Einstein
Bell Labs
Broke the rule that to travel East you cannot
go West
Broke the rule that the universe is
anthropocentric
Broke the rules of Newtonian physics by
equating mass and energy as different forms
of the same phenomenon
Broke the rule that electrons need to travel in
a vacuum for signal processing
Sivakumaran Kathmutthu
Conceptual Blocks
The moreThe more
formalformal
educationeducation
individualsindividuals
havehave
The moreThe more
experience theyexperience they
have in a jobhave in a job
The less ableThe less able
they are tothey are to
solve problemsolve problem
in creativein creative
ways…ways…
Sivakumaran Kathmutthu
Conceptual Blocks
FormalFormal
educationeducation
oftenoften
produces…produces…
““right answers”,right answers”,
analytical rules,analytical rules,
or thinkingor thinking
boundariesboundaries
ExperienceExperience
in jobin job
teaches…..teaches…..
proper ways ofproper ways of
doing things,doing things,
specializedspecialized
knowledge, andknowledge, and
rigid expectationrigid expectation
of appropriateof appropriate
actionsactions
Individuals
lose the
ability to
experiment
, improvise,
and take
mental
detours
Sivakumaran Kathmutthu
Types of Conceptual Blocks
ConstancyConstancy
Vertical thinking
One thinking language
CompressionCompression
Distinguishing figure
from ground
Artificial constraint
ComplacencyComplacency
Non-inquisitiveness
Non-thinking
Sivakumaran Kathmutthu
Personality Traits of Creative People
Persistence
Self-confidence
Independence
Attraction to complexity
Tolerance of ambiguity
Intuitiveness
Sivakumaran Kathmutthu
Ways of Enhancing Personal Creativity
Don’t follow the rules
Be foolish
Ask ‘What if?’
Think outside your area
Go for ambiguity
elieve in yourself
Sivakumaran Kathmutthu
Creativity Killers
Excessive focus on extrinsic motivation
Limits set by superiors
Critical evaluation
Close, controlling supervision
Competition in a win-lose situation
Control of decision making
Control of information
Sivakumaran Kathmutthu
Speed up to a place where it should be
Sivakumaran Kathmutthu
Sivakumaran Kathmutthu

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Siva.potx

  • 2. Sivakumaran Kathmutthu FEAR Uproot your fear is the outset to creativeness
  • 3. Creating creative environment MotivationMotivation ChallengeChallenge EmpowermentEmpowerment FunFun FreedomFreedom TimeTime SupportSupport Sivakumaran Kathmutthu
  • 5. What is creativity CreativityCreativity Bringing into existence an idea that is new to you Innovation The practical application of creative ideas CreativeCreative ThinkingThinking An innate talent that you were born with and a set of skills that can be learned, developed, and utilized in daily problem solving The practical application of creative ideas Sivakumaran Kathmutthu
  • 6. Stages in the Creative Process Preparation IncubationVerification Illumination Sivakumaran Kathmutthu
  • 7. Creativity attributes • It is new (otherwise it would not be creative). • It is useful, in that it solves the problem (otherwise it would not be a solution). • It is feasible, given the messy real world constraints like money and time. Creative solutions are more than ideas - they must work in the real world. A creative solution has three attributes: Sivakumaran Kathmutthu
  • 9. Myth about creativity 1.1. The smarter you are, the more creativeThe smarter you are, the more creative you areyou are 2. The young are more creative than the old2. The young are more creative than the old 3. Creativity is reserved for the few – the3. Creativity is reserved for the few – the flamboyant risk takersflamboyant risk takers 4. Creativity is a solitary act4. Creativity is a solitary act 5. You can’t manage creativity5. You can’t manage creativity Sivakumaran Kathmutthu
  • 10. The Paradoxical Characteristics of Creative Groups Beginner’s Mind Freedom Play Improvisation Experience Discipline Professionalism Planning Sivakumaran Kathmutthu
  • 11. Tools for creating new idea Attribute ListingAttribute Listing BrainstormingBrainstorming VisioningVisioning Tools forTools for Creating NewCreating New IdeasIdeas Tools for creating new idea Sivakumaran Kathmutthu
  • 12. Organizational environment that support creativity Sivakumaran Kathmutthu
  • 13. Organizational environment that support creativity Risk taking is acceptable to management Employees have access to knowledge sources Innovators are rewarded New ideas and new ways of doing things are welcomed Information is free flowing Good ideas are supported by executive patrons Sivakumaran Kathmutthu
  • 14. Creating creative environment DynamismDynamism EnergyEnergy OpennessOpenness DebateDebate andand DialogDialog ExperimentationExperimentation TrustTrust RiskRisk Creating creative environment Sivakumaran Kathmutthu
  • 15. Creating creative environment MotivationMotivation ChallengeChallenge EmpowermentEmpowerment FunFun FreedomFreedom TimeTime SupportSupport Sivakumaran Kathmutthu
  • 16. How Can Organizations Foster Creativity? Hire creative & diverse workforce Design complex & challenging jobs Set clear org. goals Recognize & reward creativity Set creativity goals Use diverse teams Create the right org. culture Provide resources esp. time “Be Creative!” Sivakumaran Kathmutthu
  • 20. June 13, 2007 6:00-8:00 PM(c) Dr. A. D. Amar. All Rights R20 Conceptualization Design Prototyping Testing Processes Manufacturing Marketing Distribution Organizational Functions Conceptualization Distribution Creativity Latitude High Low How Much Creativity is an organizationHow Much Creativity is an organization Sivakumaran Kathmutthu
  • 21. Blocks and Blockbuster to creativity Breaking the rules Making assumptionsMaking assumptions Checking Assumptions Following the rulesFollowing the rules Fear of failureFear of failure Risk-taking culture Use imagination and intuition Over-reliance on logicOver-reliance on logic Sivakumaran Kathmutthu
  • 22. Examples of Rule-Breaking Creativity Who How? Columbus Copernicus Einstein Bell Labs Broke the rule that to travel East you cannot go West Broke the rule that the universe is anthropocentric Broke the rules of Newtonian physics by equating mass and energy as different forms of the same phenomenon Broke the rule that electrons need to travel in a vacuum for signal processing Sivakumaran Kathmutthu
  • 23. Conceptual Blocks The moreThe more formalformal educationeducation individualsindividuals havehave The moreThe more experience theyexperience they have in a jobhave in a job The less ableThe less able they are tothey are to solve problemsolve problem in creativein creative ways…ways… Sivakumaran Kathmutthu
  • 24. Conceptual Blocks FormalFormal educationeducation oftenoften produces…produces… ““right answers”,right answers”, analytical rules,analytical rules, or thinkingor thinking boundariesboundaries ExperienceExperience in jobin job teaches…..teaches….. proper ways ofproper ways of doing things,doing things, specializedspecialized knowledge, andknowledge, and rigid expectationrigid expectation of appropriateof appropriate actionsactions Individuals lose the ability to experiment , improvise, and take mental detours Sivakumaran Kathmutthu
  • 25. Types of Conceptual Blocks ConstancyConstancy Vertical thinking One thinking language CompressionCompression Distinguishing figure from ground Artificial constraint ComplacencyComplacency Non-inquisitiveness Non-thinking Sivakumaran Kathmutthu
  • 26. Personality Traits of Creative People Persistence Self-confidence Independence Attraction to complexity Tolerance of ambiguity Intuitiveness Sivakumaran Kathmutthu
  • 27. Ways of Enhancing Personal Creativity Don’t follow the rules Be foolish Ask ‘What if?’ Think outside your area Go for ambiguity elieve in yourself Sivakumaran Kathmutthu
  • 28. Creativity Killers Excessive focus on extrinsic motivation Limits set by superiors Critical evaluation Close, controlling supervision Competition in a win-lose situation Control of decision making Control of information Sivakumaran Kathmutthu
  • 29. Speed up to a place where it should be Sivakumaran Kathmutthu