The document discusses creativity and how it can be fostered. It defines creativity as bringing into existence new ideas, defines the stages of the creative process, and discusses attributes of creativity like being new, useful, and feasible. It also discusses components that contribute to creativity like expertise, motivation, creative thinking skills. Additionally, it outlines ways organizations can support creativity such as through diverse teams, challenging jobs, recognizing creativity, and providing resources like time. The document provides examples of how rule-breaking led to innovations and discusses conceptual blocks to creativity like assumptions, fear of failure, and overreliance on logic.
5. What is creativity
CreativityCreativity
Bringing into existence an idea that
is new to you
Innovation
The practical application of
creative ideas
CreativeCreative
ThinkingThinking
An innate talent that you were born
with and a set of skills that can be
learned, developed, and utilized in
daily problem solving
The practical application of
creative ideas
Sivakumaran Kathmutthu
6. Stages in the Creative Process
Preparation
IncubationVerification
Illumination
Sivakumaran Kathmutthu
7. Creativity attributes
• It is new (otherwise it would not be creative).
• It is useful, in that it solves the problem
(otherwise it would not be a solution).
• It is feasible, given the messy real world
constraints like money and time.
Creative solutions are more than ideas - they must
work in the real world. A creative solution has three
attributes:
Sivakumaran Kathmutthu
9. Myth about creativity
1.1. The smarter you are, the more creativeThe smarter you are, the more creative
you areyou are
2. The young are more creative than the old2. The young are more creative than the old
3. Creativity is reserved for the few – the3. Creativity is reserved for the few – the
flamboyant risk takersflamboyant risk takers
4. Creativity is a solitary act4. Creativity is a solitary act
5. You can’t manage creativity5. You can’t manage creativity
Sivakumaran Kathmutthu
10. The Paradoxical Characteristics of Creative Groups
Beginner’s Mind
Freedom
Play
Improvisation
Experience
Discipline
Professionalism
Planning
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11. Tools for creating new idea
Attribute ListingAttribute Listing
BrainstormingBrainstorming
VisioningVisioning
Tools forTools for
Creating NewCreating New
IdeasIdeas
Tools for creating new idea
Sivakumaran Kathmutthu
13. Organizational environment that support creativity
Risk taking is
acceptable to
management
Employees
have access to
knowledge
sources
Innovators
are rewarded
New ideas and
new ways of
doing things are
welcomed
Information is
free flowing
Good ideas
are
supported by
executive
patrons
Sivakumaran Kathmutthu
16. How Can Organizations Foster Creativity?
Hire creative &
diverse workforce
Design complex &
challenging jobs
Set clear
org. goals
Recognize &
reward creativity
Set creativity
goals
Use diverse
teams
Create the right
org. culture
Provide resources
esp. time
“Be Creative!”
Sivakumaran Kathmutthu
20. June 13, 2007 6:00-8:00 PM(c) Dr. A. D. Amar. All Rights R20
Conceptualization
Design
Prototyping
Testing
Processes
Manufacturing
Marketing
Distribution
Organizational Functions
Conceptualization Distribution
Creativity
Latitude
High
Low
How Much Creativity is an organizationHow Much Creativity is an organization
Sivakumaran Kathmutthu
21. Blocks and Blockbuster to creativity
Breaking the rules
Making assumptionsMaking assumptions Checking Assumptions
Following the rulesFollowing the rules
Fear of failureFear of failure Risk-taking culture
Use imagination and
intuition
Over-reliance on logicOver-reliance on logic
Sivakumaran Kathmutthu
22. Examples of Rule-Breaking Creativity
Who How?
Columbus
Copernicus
Einstein
Bell Labs
Broke the rule that to travel East you cannot
go West
Broke the rule that the universe is
anthropocentric
Broke the rules of Newtonian physics by
equating mass and energy as different forms
of the same phenomenon
Broke the rule that electrons need to travel in
a vacuum for signal processing
Sivakumaran Kathmutthu
23. Conceptual Blocks
The moreThe more
formalformal
educationeducation
individualsindividuals
havehave
The moreThe more
experience theyexperience they
have in a jobhave in a job
The less ableThe less able
they are tothey are to
solve problemsolve problem
in creativein creative
ways…ways…
Sivakumaran Kathmutthu
24. Conceptual Blocks
FormalFormal
educationeducation
oftenoften
produces…produces…
““right answers”,right answers”,
analytical rules,analytical rules,
or thinkingor thinking
boundariesboundaries
ExperienceExperience
in jobin job
teaches…..teaches…..
proper ways ofproper ways of
doing things,doing things,
specializedspecialized
knowledge, andknowledge, and
rigid expectationrigid expectation
of appropriateof appropriate
actionsactions
Individuals
lose the
ability to
experiment
, improvise,
and take
mental
detours
Sivakumaran Kathmutthu
25. Types of Conceptual Blocks
ConstancyConstancy
Vertical thinking
One thinking language
CompressionCompression
Distinguishing figure
from ground
Artificial constraint
ComplacencyComplacency
Non-inquisitiveness
Non-thinking
Sivakumaran Kathmutthu
26. Personality Traits of Creative People
Persistence
Self-confidence
Independence
Attraction to complexity
Tolerance of ambiguity
Intuitiveness
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27. Ways of Enhancing Personal Creativity
Don’t follow the rules
Be foolish
Ask ‘What if?’
Think outside your area
Go for ambiguity
elieve in yourself
Sivakumaran Kathmutthu
28. Creativity Killers
Excessive focus on extrinsic motivation
Limits set by superiors
Critical evaluation
Close, controlling supervision
Competition in a win-lose situation
Control of decision making
Control of information
Sivakumaran Kathmutthu
29. Speed up to a place where it should be
Sivakumaran Kathmutthu