Architectural Design Lectures Lecture 4   Creativity & Innovation Lectures to Architectural Design 1 October 2009 By: Dr. ...
Introduction <ul><li>Creativity consists of looking at situations from a different perspective </li></ul><ul><li>Most of u...
The Creative Process <ul><li>Accumulate background information and knowledge </li></ul><ul><li>Mental incubation - doing u...
Types of creativity <ul><li>Invention  - the creation of a completely new product </li></ul><ul><li>Extension  - expansion...
Characteristics of Creative People <ul><li>Bright, not brilliant </li></ul><ul><li>Good at idea generation </li></ul><ul><...
Developing Creativity <ul><li>Left side of brain: </li></ul><ul><ul><li>rational </li></ul></ul><ul><ul><li>linear thought...
Developing Creativity (ctd) <ul><li>Right side of the brain: </li></ul><ul><ul><li>imaginative </li></ul></ul><ul><ul><li>...
 
Creativity and Innovation <ul><li>Creativity  – the ability to develop  new ideas  and to discover  new ways  of looking a...
Can We  Learn  to Be Creative? Yes!! By suspending conventional thinking long enough to consider new and different alterna...
Creative Thinkers <ul><li>Always ask, “ Is there a better way ?” </li></ul><ul><li>Challenge  custom, routine, and traditi...
 
 
Elements of Creativity <ul><li>Unique (original) </li></ul><ul><li>Valued (useful) </li></ul><ul><li>Intent (purpose) </li...
Increasing Personal Creativity <ul><li>Read  voraciously </li></ul><ul><li>Think  in opposites </li></ul><ul><li>Look  for...
Barriers to Creativity <ul><li>Searching for the one “right” answer  </li></ul><ul><li>Focusing on “being logical” </li></...
Barriers to Creativity (continued) <ul><li>Becoming overly specialized </li></ul><ul><li>Avoiding ambiguity </li></ul><ul>...
Tips for Enhancing Organizational Creativity <ul><li>Expecting creativity </li></ul><ul><li>Expecting and tolerating failu...
Tips for Enhancing Individual Creativity <ul><li>Allow yourself to be creative </li></ul><ul><li>Give your mind fresh inpu...
The Creative Process Preparation Investigation Transformation Incubation Illumination Verification Implementation
Failure: Just Part of the Creative Process! <ul><li>For every 3,000 new product ideas: </li></ul><ul><ul><li>Four make it ...
Activities, Media, and Information in Design 1- Organization drawings explore Programmatic concerns 2- Conception drawings...
<ul><li>Combining ideas from different sources </li></ul><ul><li>Visual Imagination, Visual Metaphor, and Analogy </li></u...
Examples Yacht Sails
Examples Palm  Trees
Examples Horseshoe Crab Shell
Examples Hands Clasped In  Prayer
Examples
Examples
Examples
Examples
Thank you Dr. Yasser Mahgoub http://ymahgou.fortunecity.com/
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Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasser Mahgoub - Lecture 6 Creativity

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Architectural Design 1 Lectures by Dr. Yasser Mahgoub. These lectures on architectural design are addressed to first year design students.

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Architectural Design 1 Lectures by Dr. Yasser Mahgoub - Lectures by Dr. Yasser Mahgoub - Lecture 6 Creativity

  1. 1. Architectural Design Lectures Lecture 4 Creativity & Innovation Lectures to Architectural Design 1 October 2009 By: Dr. Yasser Mahgoub
  2. 2. Introduction <ul><li>Creativity consists of looking at situations from a different perspective </li></ul><ul><li>Most of us have a creative element, we are discouraged from using it </li></ul><ul><li>Creativity can be enhanced </li></ul>
  3. 3. The Creative Process <ul><li>Accumulate background information and knowledge </li></ul><ul><li>Mental incubation - doing unrelated things </li></ul><ul><li>Develop several alternatives </li></ul><ul><li>Evaluate and implement </li></ul><ul><li>Not a short process </li></ul>
  4. 4. Types of creativity <ul><li>Invention - the creation of a completely new product </li></ul><ul><li>Extension - expansion of an existing product or service </li></ul><ul><li>Synthesis - combining several products or services into something unique </li></ul>
  5. 5. Characteristics of Creative People <ul><li>Bright, not brilliant </li></ul><ul><li>Good at idea generation </li></ul><ul><li>Positive self-image </li></ul><ul><li>Motivated by challenging problems </li></ul><ul><li>Sensitive to the world around them </li></ul><ul><li>Don’t make snap decisions </li></ul><ul><li>Flexible </li></ul><ul><li>Look for meaning and implications of problems </li></ul>
  6. 6. Developing Creativity <ul><li>Left side of brain: </li></ul><ul><ul><li>rational </li></ul></ul><ul><ul><li>linear thought </li></ul></ul><ul><ul><li>mathematical </li></ul></ul><ul><ul><li>controls speech </li></ul></ul><ul><ul><li>analytical </li></ul></ul><ul><ul><li>controls right side of body </li></ul></ul>
  7. 7. Developing Creativity (ctd) <ul><li>Right side of the brain: </li></ul><ul><ul><li>imaginative </li></ul></ul><ul><ul><li>lateral thought </li></ul></ul><ul><ul><li>creative </li></ul></ul><ul><ul><li>controls left side of body </li></ul></ul>
  8. 9. Creativity and Innovation <ul><li>Creativity – the ability to develop new ideas and to discover new ways of looking at problems and opportunities. </li></ul><ul><li>Innovation – the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives . </li></ul>
  9. 10. Can We Learn to Be Creative? Yes!! By suspending conventional thinking long enough to consider new and different alternatives!
  10. 11. Creative Thinkers <ul><li>Always ask, “ Is there a better way ?” </li></ul><ul><li>Challenge custom, routine, and tradition. </li></ul><ul><li>Are reflective. </li></ul><ul><li>Play mental games. </li></ul><ul><li>Realize that there may be more than one “right” answer . </li></ul><ul><li>See mistakes as pit stops on the way to success. </li></ul>
  11. 14. Elements of Creativity <ul><li>Unique (original) </li></ul><ul><li>Valued (useful) </li></ul><ul><li>Intent (purpose) </li></ul><ul><li>Continuance (implementation excellence) </li></ul>
  12. 15. Increasing Personal Creativity <ul><li>Read voraciously </li></ul><ul><li>Think in opposites </li></ul><ul><li>Look for new uses for old things </li></ul><ul><li>Draw and keep your idea in a file or notebook </li></ul>
  13. 16. Barriers to Creativity <ul><li>Searching for the one “right” answer </li></ul><ul><li>Focusing on “being logical” </li></ul><ul><li>Blindly following the rules </li></ul><ul><li>Constantly being practical </li></ul><ul><li>Viewing play as frivolous </li></ul>
  14. 17. Barriers to Creativity (continued) <ul><li>Becoming overly specialized </li></ul><ul><li>Avoiding ambiguity </li></ul><ul><li>Fearing looking foolish </li></ul><ul><li>Fearing mistakes and failure </li></ul><ul><li>Believing that “I’m not creative” </li></ul>
  15. 18. Tips for Enhancing Organizational Creativity <ul><li>Expecting creativity </li></ul><ul><li>Expecting and tolerating failure </li></ul><ul><li>Encouraging creativity </li></ul><ul><li>Viewing problems as challenges </li></ul><ul><li>Providing creativity training </li></ul><ul><li>Providing support </li></ul><ul><li>Rewarding creativity </li></ul><ul><li>Modeling creative behavior </li></ul>
  16. 19. Tips for Enhancing Individual Creativity <ul><li>Allow yourself to be creative </li></ul><ul><li>Give your mind fresh input every day </li></ul><ul><li>Keep a journal handy to record your thoughts and ideas </li></ul><ul><li>Read books on stimulating creativity </li></ul><ul><li>Take some time off </li></ul>
  17. 20. The Creative Process Preparation Investigation Transformation Incubation Illumination Verification Implementation
  18. 21. Failure: Just Part of the Creative Process! <ul><li>For every 3,000 new product ideas: </li></ul><ul><ul><li>Four make it to the development stage. </li></ul></ul><ul><ul><li>Two are actually launched. </li></ul></ul><ul><ul><li>One becomes a success in the market. </li></ul></ul><ul><li>On average, new products account for 40% of companies’ sales!! </li></ul>
  19. 22. Activities, Media, and Information in Design 1- Organization drawings explore Programmatic concerns 2- Conception drawings explore Shapes and forms 3- Fabrication drawings tend to be More definite and precise
  20. 23. <ul><li>Combining ideas from different sources </li></ul><ul><li>Visual Imagination, Visual Metaphor, and Analogy </li></ul><ul><li>Expanding the search space </li></ul>What is Creative Design?
  21. 24. Examples Yacht Sails
  22. 25. Examples Palm Trees
  23. 26. Examples Horseshoe Crab Shell
  24. 27. Examples Hands Clasped In Prayer
  25. 28. Examples
  26. 29. Examples
  27. 30. Examples
  28. 31. Examples
  29. 32. Thank you Dr. Yasser Mahgoub http://ymahgou.fortunecity.com/

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