This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, lists major types of social media including publishing platforms, knowledge networks, content distribution sites, virtual worlds, and social networks. For each type, popular tools are identified. The document also covers communication methods, benefits of using social media, and baby steps for non-profits to get started utilizing social media.

1. Social Media For
NPO’s
Silona Bonewald
FOunder
leagueoftechnicalvoters.org
Friday, January 18, 2008 1

2. What is Social media?
• Via wikipedia.org
Social Media is the democratization of
information, transforming people from
content readers into content publishers. It is
the shift from a broadcast mechanism to a
many-to-many model, rooted in conversations
between authors, people, and peers.
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3. For starters...
http://www.slideshare.net/kanter/
demystifying-web-20-tools-for-volcom-groups
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4. Major Types of Social
media
• Publishing platforms
• news networks
• Content Distribution sites
• Virtual worlds
• social collaboration
• Social networks
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5. Publishing Platforms
• Blogs - WordPress
• Wikis - pbwiki.com mediawiki.org
• microblogging - Twitter.com,
Pownce.com
• Vlogs - seesimic.com
• Podcasts - itunes.com
podbean.com
• vodcasts - blip.tv
Technorati.com search engine
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6. Knowledge/News networks
• Digg
• Slashdot
• reddit
• wikipediaFOrums - the first kid
on the block
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7. Content Distribution Sites
• youtube
• flickr
• blip.tv
• del.icio.us
• widgets
• newsgator
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8. Virtual worlds
• Second Life
• Entropia Universe
• there
• MOOVe
• Active Worlds
• ViOS
• red light center
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9. Social Collaboration
• social Bookmarking
• del.icio.us and StumbleUpon
• Events like upcoming.org
• Mashables - google earth
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10. Social networks
• Myspace
• facebook
• Linkedin
• Ning (sn of sn’s)
• Much overlap here! flickr, you
tube etc all have friends listing
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11. How does a social network
work?
http://www.commoncraft.com/
video-social-networking
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12. Methods of communication
• Email
• direct post on net
• Blogs, forums comments
• Direct edit on net
• wikis, collaboration tools
• IM (Internet messaging)
• SMS or Texting (mobile phones)
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13. which tools are you
familiar with?
• Which are your favorites?
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14. Why use social media
• personal voice
• easy to share knowledge with
many voices
• Open Source thinking
• you can benefit from diversity
of information
• You are have a set plan and are
able to communicate it with the
community at large
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15. Do you have any stories?
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16. baby Steps!
• Blogging!
• Good for accountability, show and
tell, and a personal side
• A blog I suggest wordpress.com
• Free and easy
• make sure to get your own domain
name though and map it!
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17. yeah it really is that easy - though get
your own domain name $15 a year
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20. just be sure to get
your own domain name!
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24. Never ever host your site
with your registrar
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25. How to use a Wiki
http://www.commoncraft.com/video-wikis-plain-english
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26. Common wiki’s
• pbwiki - free with some paid
solutions
• mediawiki - have to host
• wetpaint - free easy to use
• socialtext - enterprise wiki
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38. Photo sharing
http://www.commoncraft.com/
photosharing
•you can also cross publish these
to your blog site
•also friends and family settings
•Social Networking aspects
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39. What is an RSS FEED
http://www.commoncraft.com/
rss_plain_english
get control of the information
crosslink your own blog
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40. Viral Videos
http://www.theonion.com/
content/video/
child_bankrupts_make_a_wish_
0
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41. mashed Peas
• Susan Reynolds
• Breast cancer
• Twitter
• flickr
• http://susanreynolds.blogs.com/
boobsonice/
• bloggers
• fundraising
• frozen peas
• Frozenpeasfund .com
http://www.flickr.com/photos/pwilley/172324090/
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42. http://Techcrunch.com
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43. a google search on Twitter and peas
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44. How to use Social media
• Tagging
• open API’s
• mashups
• add ons
oh yeah - and participate for real
or have hard core volunteers
that do!
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45. WHy not to use Social Media
http://www.readwriteweb.com/archives/
ten_common_objections_to_socia.php
I suffer from information overload already
2. So much of what's discussed online is meaningless. These forms of communication are shallow and
make us dumber. We have real work to do!
3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.
4. Our customers don't use this stu, the learning curve limits its usefulness to geeks.
5. Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand
damage. We don't want hostile comments left about us on any forum we've legitimized.
6. Traditional media and audiences are still bigger, we'll do new stu when they do.
7. Upper management won't support it/dedicate resources for it.
8. These startups can't oer meaningful security, they may not even be around in a year - I'll wait until
Google or our enterprise software vendor starts oering this kind of functionality.
9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at
all.
10. That stu's fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability
more than chasing the flavor-of-the-month. We're doing just fine with the tools we've got, thanks.
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46. Credits:
many concepts here are borrowed from
http://overtonecomm.blogspot.com/2007/04/join-network-of-networks.html
http://www.idealware.org/articles/participatory_tools.php
http://metzmash.typepad.com/folderone/2007/11/7-types-of-soci.html
http://socialmedia.wikispaces.com/
http://socialmedia.wikispaces.com/presentation
images are credited on each slide
URL’s are listed on each screen capture
Font is evil Genius BB
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47. Learn more:
what is a...
Blog? http://www.blogbasics.com/blog-tutorial-1-1.php
Tags? http://faq.wordpress.com/2007/09/21/the-difference-between-tags-and-categories/
google doc? can you use word? you don’t need one! http://docs.google.com
podcast? http://www.commoncraft.com/mygads
Chat? http://www.davesite.com/webstation/inet101/chat01.shtml
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html
Microformats? http://microformats.org
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48. This Prezo is
listed under
http://www.slideshare.net/Silona
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49. How to contact me?
Silona.com
silona@silona.com
(512) 750-9220
Silona_bonewald on Skype
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