Social Media For Np Os Rough Draft

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rough draft will be improving this one but needed it up

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Social Media For Np Os Rough Draft

  1. 1. Social Media For NPO’s Silona Bonewald FOunder leagueoftechnicalvoters.org Friday, January 18, 2008 1
  2. 2. What is Social media? • Via wikipedia.org Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers. Friday, January 18, 2008 2
  3. 3. For starters... http://www.slideshare.net/kanter/ demystifying-web-20-tools-for-volcom-groups Friday, January 18, 2008 3
  4. 4. Major Types of Social media • Publishing platforms • news networks • Content Distribution sites • Virtual worlds • social collaboration • Social networks Friday, January 18, 2008 4
  5. 5. Publishing Platforms • Blogs - WordPress • Wikis - pbwiki.com mediawiki.org • microblogging - Twitter.com, Pownce.com • Vlogs - seesimic.com • Podcasts - itunes.com podbean.com • vodcasts - blip.tv Technorati.com search engine Friday, January 18, 2008 5
  6. 6. Knowledge/News networks • Digg • Slashdot • reddit • wikipediaFOrums - the first kid on the block Friday, January 18, 2008 6
  7. 7. Content Distribution Sites • youtube • flickr • blip.tv • del.icio.us • widgets • newsgator Friday, January 18, 2008 7
  8. 8. Virtual worlds • Second Life • Entropia Universe • there • MOOVe • Active Worlds • ViOS • red light center Friday, January 18, 2008 8
  9. 9. Social Collaboration • social Bookmarking • del.icio.us and StumbleUpon • Events like upcoming.org • Mashables - google earth Friday, January 18, 2008 9
  10. 10. Social networks • Myspace • facebook • Linkedin • Ning (sn of sn’s) • Much overlap here! flickr, you tube etc all have friends listing Friday, January 18, 2008 10
  11. 11. How does a social network work? http://www.commoncraft.com/ video-social-networking Friday, January 18, 2008 11
  12. 12. Methods of communication • Email • direct post on net • Blogs, forums comments • Direct edit on net • wikis, collaboration tools • IM (Internet messaging) • SMS or Texting (mobile phones) Friday, January 18, 2008 12
  13. 13. which tools are you familiar with? • Which are your favorites? Friday, January 18, 2008 13
  14. 14. Why use social media • personal voice • easy to share knowledge with many voices • Open Source thinking • you can benefit from diversity of information • You are have a set plan and are able to communicate it with the community at large Friday, January 18, 2008 14
  15. 15. Do you have any stories? Friday, January 18, 2008 15
  16. 16. baby Steps! • Blogging! • Good for accountability, show and tell, and a personal side • A blog I suggest wordpress.com • Free and easy • make sure to get your own domain name though and map it! Friday, January 18, 2008 16
  17. 17. yeah it really is that easy - though get your own domain name $15 a year Friday, January 18, 2008 17
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  20. 20. just be sure to get your own domain name! Friday, January 18, 2008 20
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  24. 24. Never ever host your site with your registrar Friday, January 18, 2008 24
  25. 25. How to use a Wiki http://www.commoncraft.com/video-wikis-plain-english Friday, January 18, 2008 25
  26. 26. Common wiki’s • pbwiki - free with some paid solutions • mediawiki - have to host • wetpaint - free easy to use • socialtext - enterprise wiki Friday, January 18, 2008 26
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  38. 38. Photo sharing http://www.commoncraft.com/ photosharing •you can also cross publish these to your blog site •also friends and family settings •Social Networking aspects Friday, January 18, 2008 38
  39. 39. What is an RSS FEED http://www.commoncraft.com/ rss_plain_english get control of the information crosslink your own blog Friday, January 18, 2008 39
  40. 40. Viral Videos http://www.theonion.com/ content/video/ child_bankrupts_make_a_wish_ 0 Friday, January 18, 2008 40
  41. 41. mashed Peas • Susan Reynolds • Breast cancer • Twitter • flickr • http://susanreynolds.blogs.com/ boobsonice/ • bloggers • fundraising • frozen peas • Frozenpeasfund .com http://www.flickr.com/photos/pwilley/172324090/ Friday, January 18, 2008 41
  42. 42. http://Techcrunch.com Friday, January 18, 2008 42
  43. 43. a google search on Twitter and peas Friday, January 18, 2008 43
  44. 44. How to use Social media • Tagging • open API’s • mashups • add ons oh yeah - and participate for real or have hard core volunteers that do! Friday, January 18, 2008 44
  45. 45. WHy not to use Social Media http://www.readwriteweb.com/archives/ ten_common_objections_to_socia.php I suffer from information overload already 2. So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do! 3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy. 4. Our customers don't use this stu, the learning curve limits its usefulness to geeks. 5. Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don't want hostile comments left about us on any forum we've legitimized. 6. Traditional media and audiences are still bigger, we'll do new stu when they do. 7. Upper management won't support it/dedicate resources for it. 8. These startups can't oer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts oering this kind of functionality. 9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all. 10. That stu's fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month. We're doing just fine with the tools we've got, thanks. Friday, January 18, 2008 45
  46. 46. Credits: many concepts here are borrowed from http://overtonecomm.blogspot.com/2007/04/join-network-of-networks.html http://www.idealware.org/articles/participatory_tools.php http://metzmash.typepad.com/folderone/2007/11/7-types-of-soci.html http://socialmedia.wikispaces.com/ http://socialmedia.wikispaces.com/presentation images are credited on each slide URL’s are listed on each screen capture Font is evil Genius BB Friday, January 18, 2008 46
  47. 47. Learn more: what is a... Blog? http://www.blogbasics.com/blog-tutorial-1-1.php Tags? http://faq.wordpress.com/2007/09/21/the-difference-between-tags-and-categories/ google doc? can you use word? you don’t need one! http://docs.google.com podcast? http://www.commoncraft.com/mygads Chat? http://www.davesite.com/webstation/inet101/chat01.shtml SMS texting? http://www.commoncraft.com/mygads Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html Microformats? http://microformats.org Friday, January 18, 2008 47
  48. 48. This Prezo is listed under http://www.slideshare.net/Silona Friday, January 18, 2008 48
  49. 49. How to contact me? Silona.com silona@silona.com (512) 750-9220 Silona_bonewald on Skype Friday, January 18, 2008 49

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