Presentation with case studies about social media and marketing.

1. Οι μάρκες στον καινούργιο
θαυμαστό κόσμο των social media.
Αγάθη Πλώτα
Τribal DDB Athens
Wednesday, February 18, 2009

2. Wednesday, February 18, 2009

3. Tα 5 πιο influential trends του 2008
The Digital Year 2008 in review
by Dan Calladine, Research Director Isobar
Wednesday, February 18, 2009

4. 1. Facebook και Social Networks
Wednesday, February 18, 2009

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6. 2. Επιτέλους mobile internet
Wednesday, February 18, 2009

7. Wednesday, February 18, 2009

8. 3. iPhone και mobile applications
Wednesday, February 18, 2009

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10. 4. Twitter
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12. 5. Social recommendations
Wednesday, February 18, 2009

13. Wednesday, February 18, 2009

14. The Third Dimension of Marketing
Το Social Influence Marketing είναι η τρίτη διάσταση του marketing,
ουσιώδης μαζί με το direct response και το brand marketing.
Embrace it Before it’s too Late
Shiv Singh and Andrea Harrison,
Dec 2008
Wednesday, February 18, 2009

15. Wednesday, February 18, 2009

16. Social Networks Advertising Spending
2011 Worldwide $4,1 billions*
2013 USA $1,6 billions**
* eMarketer
** Forrester
Wednesday, February 18, 2009

17. Social Networks Advertising Spending
Greece*
% Online Advertising
2007 5%-7%
2008 12% - 15%
2009 15% - 18%
* Think Digital / Windows Live Messanger & Spaces, Facebook, Myspace, ZOO
Wednesday, February 18, 2009

18. Δεν συμφωνούν όλοι…
Wednesday, February 18, 2009

19. “What in heaven’s name made you
think you could monetize the real
estate in which somebody is
breaking up with their girlfriend?”
—Ted McConnell,
General Manager of interactive marketing and innovation,
Procter & Gamble, in Advertising Age,
November 2008
Wednesday, February 18, 2009

20. Αλλά η ιστορία ήδη απέδειξε...
“Yes, we can”
Wednesday, February 18, 2009

21. “Senator Barack Obama understood that you
could use the Web to lower the cost of building a
political brand, create a sense of
connection and engagement, and dispense with
the command and control method of governing
to allow people to self-organize
to do the work.”
Ranjit Mathoda,
Money Manager and blogger,
in The New York Times, November 2008
Wednesday, February 18, 2009

22. Social Networking attracts
three quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online
via a home or work computer in December 2008, 211 million visited a social
networking site – representing a penetration of 74.6 percent.
LONDON, U.K., February 17, 2009 – comScore, Inc.
Wednesday, February 18, 2009

23. ...stats, stats, stats...
Wednesday, February 18, 2009

24. YouTube stats
70,000,000 - total videos (Mar 2008)
200,000 - video publishers (Mar 2008)
100,000,000 - videos viewed per day
112,486,327 - views the most viewed video (Jan 2009)
412.3 years - time it would take to view all content on
YouTube
26.57 - average age of uploader
Wednesday, February 18, 2009

25. Blogosphere stats
133,000,000 - blogs indexed by Technorati since 2002
346,000,000 - people globally who read blogs
900,000 - average number of blog posts in a 24 hour period
1,750,000 - number of RSS subscribers to TechCrunch
81 - number of languages represented in the blogosphere
Wednesday, February 18, 2009

26. Twitter stats
1,111,991,000 - Tweets to date (Jan 12)
3,000,000 - Tweets/day (Mar 2008)
165,414 - followers of the most popular Twitter user
(@BarackObama)
Wednesday, February 18, 2009

27. Facebook stats
180,000,000 - active users
170 - countries/ territories
35 - different languages
2,600,000,000 - minutes global users in aggregate spend on daily
100 - friends the average user has
700,000,000 - photos added monthly
52,000 - applications currently available
140 - new applications added per day
Wednesday, February 18, 2009

28. Facebook to offer full-length TV episodes
November 26, 2008
Wednesday, February 18, 2009

29. Groups στο Eλληνικό Facebook
!
!
!
!
!
Wednesday, February 18, 2009

30. ...και φυσικά το offside της Άννας Ρίζου
!
!
Wednesday, February 18, 2009

31. Κι όλα πάνε τέλεια...
Wednesday, February 18, 2009

32. Wednesday, February 18, 2009

33. “Γιατί προκαλεί εντύπωση ότι η διαδικτυακή
διαφημιστική εκστρατεία της Burger King έβαλε
τέλος σε 213.000 φιλίες? Είναι μάλλον προφανές πως
το διαδίκτυο είναι η άγρια Δύση των ανθρώπινων
σχέσεων…”
«Homo interneticus, αλήθεια και ψέματα»
της Διονυσίας Βορίδη
Καθημερινή Φεβ. 2009
Wednesday, February 18, 2009

34. Και μετά τη θεωρία τί;
Wednesday, February 18, 2009

35. Coca-Cola Soundwave case
Από τη Momentum Athens,
McCann Worldgroup Hellas
Wednesday, February 18, 2009

36. Coca-Cola Soundwave @ www.myspace.com
Wednesday, February 18, 2009

37. Coca-Cola Soundwave @
www.me.gr
Coca-Cola Soundwave @
http://soundwavegreece.hi5.com/
Coca-Cola Soundwave @
www.youtube.com
Wednesday, February 18, 2009

38. To Toyota iQ προ-λανσάρεται
στα ελληνικά social media.
!
Wednesday, February 18, 2009

39. Unboxing video στο YouTube
Wednesday, February 18, 2009

40. Viral URLs
Wednesday, February 18, 2009

41. Twitter channel
Wednesday, February 18, 2009

42. On line buzz
Wednesday, February 18, 2009

43. Multirama
O πρώτος Έλληνας retailer
στο Twitter
!
Wednesday, February 18, 2009

44. Twitter channel
Wednesday, February 18, 2009

45. Tο επόμενο big social network...
www.bloombla.com
Wednesday, February 18, 2009

46. !
Wednesday, February 18, 2009

47. Wednesday, February 18, 2009

48. Ο κόσμος μας δεν θα είναι ποτέ
ξανά ο ίδιος....
Wednesday, February 18, 2009

49. Wednesday, February 18, 2009

50. Wednesday, February 18, 2009

51. Σας ευχαριστώ...
twitter.com/agathi
www.linkedin.com/in/agathiplota
el-gr.facebook.com/people/Agathi-Plota
~ Digibites by: Will Lion
Wednesday, February 18, 2009