Case studies - Business Standard

1. 5/7/2009
Case Study of Airline Clients
On
Business-Standard.com
1

2. 5/7/2009
Snapshots of Campaigns
Cathay pacific
Austrain Air France
Emirates
Jet Airways
2

3. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
BS Online - Leader Board,
Home Page -
Air France Branding 30 Days 10,00,000 0.28
Skyscraper,Home Page -
Center Banner.
Home Page - Right Panel, B.S
Austrain Branding 30 Days 2,50,000 0.87
Online Right Banner, Floater
Home page center banner & Branding
Cathy pacific top leader board, BS-online (West 15 days 4,00,000 0.21
leader board Targetting)
3

4. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
Home Page Right banner,
Emirates air homepage Floater, News Now Branding 15 Days 4,47,711 0.3
Right Banner.
Mailer Campaign
CTR on Open
Client Name Objective Frequency Database Open Count %
count
Austrain Branding 1 shot 65,000 10.06% 3%
Branding Geo targeting
Cathay pacific 2 shot 24,000 12.60% 13%
(north & west region)
Jet airways Geo targeting 1 shot 65,000 12% 3.5%
4

5. 5/7/2009
Case Study of
Apparel & Watches Clients
On
Business-Standard.com
5

6. 5/7/2009
Snapshots of Campaigns
Raymond
Tag Huer
Hublot
6

7. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
BS homepage center
banner,right banner, Market
Raymond & investing right Branding 30 Days 11,00,000 0.39
skyscraper, right bannerBS
epaper right skyscraper
BS homepage top leader
board,right pannel,center
Tag Huer Branding 60 Days 40,00,000 0.30
banner, watch position
master head.
BS Homepage
Hublot Branding 90 Days 25,00,000 0.40
Right Banner
7

8. 5/7/2009
Case Study of Automobile Clients
On
Business-Standard.com
8

9. 5/7/2009
Snapshots of Campaigns
Tata Safari
Yamaha
Mahindra Xylo
Hyundai i20
Volkswagen
9

10. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
BS Homepage Center Banner,
Yamaha company & industry top Branding 15 Days 15,00,000 0.26
Leader board.
BS Company & industry top
leader board & industry right
Volkswagen Branding 30 Days 15,00,000 0.47
panel, Company & industry
floater.
Motoring top banner, Motoring
homepage right banner, BS
Mahindra Xylo ROS right banner, BS Branding 15 Days 10,00,000 0.27
homepage center banner, BS
news letter.
BS leader board, Markt. &
Ford fusion investing right skyscraper, Branding 30 Days 5,00,000 0.51
Home Page BS Motoring.
10

11. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
Interstitial,B.S Motoring Fixed
Banner, story Pages Right
Hyundai i20 Banner,Floater, BS homepage branding 30 Days 35,00,000 0.20
right sky scraper, BS Motoring
Top Leader Baord,
Mailer Campaign
Client Name Objective Frequency Database Open Count % CTR on Open count
Mahindra Xylo Branding 1 shot 50,000 20.61% 37.00%
11

12. 5/7/2009
Case Study of Banking Clients
On
Business-Standard.com
12

13. 5/7/2009
Snapshots of Campaigns
State Bank of India
Bank of India
Citi Bank
HDFC Bank
13

14. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered on
Impressions
Client Name Positions Objective Duration committed
Committed
impressions
Home page Right
pannel, Banking &
Bank of india Branding 30 Days 10,00,000 0.25
Finanace Top Leader
board.
Home page Leader
board,Banking &
SBI Etax Branding 15 Days 12,00,000 0.23
Finanace, E-paper-Right
banner
Mailer Campaign
CTR on Open
Client Name Objective Frequency Database Open Count %
count
Citi Platinum Branding 1 Shots 31,000 17.80% 14.60%
Lead Based Campaign
Client Name Duration Lead Delivered Inventory Used
Banners on relevant
Standard Chartered 30 Days 341 pages
14

15. 5/7/2009
Case Study of Insurance, Mutual
Funds & Financial Services
On
Business-Standard.com
15

16. 5/7/2009
Snapshots of Campaigns
Fidelity Mutual Fund
HDFC Home Loans
Kotak Mutual Fund
16

17. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered on
Impressions
Client Name Positions Objective Duration committed
Committed
impressions
Homepage top leader
Fidelity board, Floater, Right Branding 15 Days 10,00,000 0.28
Banner Story Pages
Homepage Right
Banner, Market &
Kotak MF Branding 30 Day 10,00,000 0.21
Investing Leader
Board,
Mailer Campaign
CTR on
Client Name Objective Frequency Database Open Count %
Open count
Fidelity Branding 1 shot 75,000 13.11 6.00 %
Lead Based Campaign
Client Name Duration Lead Delivered Inventory Used
HDFC Home Text links from BS Story pages,
20 days 156 leads
loans BS Online & BS Head lines
17

18. 5/7/2009
Case Study of IT, Consulting,
&
Telecom Clients
On
Business-Standard.com
18

19. 5/7/2009
Snapshots of Campaigns
Tata Indicom
Nokia
Airtel
Oracle
Capgemini
19

20. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
Homepage right banner,
Airtel center banner, Market & Branding 30 Days 1,50,000 0.22
Investing top leader board
BS Home Page + ROS, Home
Oracle Page center Banner, Company Branding 30 Days 8,09,332 2.33
& Industry Right Banner
BS home page center banner,
top leader board, BS online
Nokia Branding 30 Days 5,00,000 0.27
right banner, Live Markets
Right Banner.
20

21. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
BS home page center banner,
top leader board, BS online
right banner, Market &
Nokia
Investment top leader board, Branding 30 Days 5,00,000 0.27
Story page Bottom Banner, B S
Buddy bottom Banner, Live
Markets Right Banner.
BS homepage right
skyscrapper, B.S Hindi, BS
Tataindicom Branding 15 Days 5,00,000 0.23
hindi ,BS gujrati homepage
right skyscraper.
BS homepage center banner,
floater, Company & industry
Capgemini Branding 30 Days 14,00,000 0.26
top leader board, ROS banner,
Story page Text Link.
Mailer Campaign
Open Count CTR on Open
Client Name Objective Frequency Database
% count
Nokia Branding 1 shot 60,000 16.35% 17%
21

22. 5/7/2009
Case Study of Tourism Clients
On
Business-Standard.com
22

23. 5/7/2009
Snapshots of Campaigns
Spain Tourism
Ginger
Club Mahindra
Tourism Malaysia
23

24. 5/7/2009
Performance Report
Branding Campaign
CTR Delivered
Impressions
Client Name Positions Objective Duration on committed
Committed
impressions
BS homepage & News
Ginger Hotel Branding 30 Days 11,00,000 0.25
now right banner
Life & Leisure, BS-online
top leader board,Home
page floater,Markt.
Spain Tourism Branding 60 Days 29,57,000 0.87
Invest., life & leisure,
news now, comp. &
story pages.
Home page, life &
Malaysia tourism liesure Left hand banner. Branding 30 Days 5,00,000 0.20
Mailer Campaign
Open Count CTR on
Client Name Objective Frequency Database
% Open count
Club Mahindra Branding 1 shot 65,000 29.91% 12.20%
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25. 5/7/2009
Thank You!!
25