Introducing BBJ Media Agency

Agenda

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y prof rtner gem
ent
an a ed ana
omp folio and P pr ovid utation M
1) C Port ces line Rep
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ü  2 ) Se RM: On
O ct ng)
ü  We bsite /CPL ial p ro j e pl anni
SEO spec ivity and
ü  SEM
/ t a n d C re a t
o ntes g(
ü  ize c tisin
Pr dver
  ne A atch
ü Onli rese
ü  et ry
Mark elive
nt D
ü  onte on
icati ramming
C
 
Mob
i le lif
Qua
ü
p ro g s
ü  3)
ü  orm His torie
Platf se
ü   4 ) Ca

BBJ SERVICES QUALIFICATON
ORM WEBSITE SEM/SEO PRIZE SPECIAL ONLINE RESEARCH CONTENT MOBILE
PROFILE PORTFOLIO PARTNER DELIVERY PROGRAMMING PLATFORMS
CONTEST PROJECTS ADV

Who we are

BBJ is an italian independent media agency that provides strategies,
concepts and execution in the new media scenario for more than
10 years. A multidisciplinar team involved every day in a deep
comparison with digital’s opportunities, business and
communication models.

Scouting new media, web marketing tools and digital
communication topics to realize performance concept
to grow business revenues.

BBJ’s Keywords:

• Performance: built a digital concept by focusing on business revenues
• Continuity: drive a long term digital strategy
• Integration: realize the execution in harmony with off line strategy


Who we are: project value chain [f.e. on Infostrada campaign]
Brief Brainstorming Concept idea

Execution Monitoring Results and reporting


Portfolio
SERVICES

PUBLISHER

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5


Portfolio
RETAIL

B2B

CORPORATE

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Partnership

Official reseller in the italian Long term partnership with
market of Comscore, the Demoskopea, the major
global leader in measuring italian independent group in
digital audience and market the survey market, in order
intelligence. to integrate its metodology
with online projects.

Media partnership with an DS Group, one of the global
international leader in the leader in the mobile business
performance marketing applications development.
campaign planning.

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BBJ SERVICES
SERVIZI QUALIFICATON

Provided services

Online Reputation Web site SEM/SEO Prize contest Special
Management Project

Advertising Market research Content Mobile
OnLine Delivery


WEBSITE SEM/SEO PRIZE SPECIAL ONLINE RESEARCH CONTENT MOBILE
PROFILE PORTFOLIO PARTNER ORM PROGRAMMING PLATFORMS
CONTEST PROJECTS ADV DELIVERY

Online Reputation Management (ORM)
The analysis of brand reputation aims to monitor all
conversations on the Web dealing with the brand /
product, such as the potentially dangerous and those as
marketing opportunities.

IDENTIFY THE STRENGTHS AND WEAKNESSES
OF ANY BRAND IN ORDER TO ELABORATE A
STRATEGY TO PROTECT AND STRENGTHEN
THE ONLINE BRAND REPUTATION.

The service of Brand Reputation is built using an
advanced platform that allows you to extract all the
contents that deal with / brands in the analysis of
different online channels (websites, search engines,
blogs, news, forums, videos , feed RSS and social
networks), assign a sentiment positive / negative /
neutral and then proceed with further analysis of
the most relevant content.



ORM - Brand Protection & Crisis
Spontaneous conversations on the internet often show negativity or
problems related to the brand or product.

OPERATING ON THE CONVERSATIONS AND TURN THE
PERCEPTION

Open interactions with the users is often the best way to restore
credibility and trust of the brand.
Dialogues should be managed according to a conversation which is
peculiar to the net: online conversations are not the same as in
everyday life and have different dynamics this also because of the
typical crisis of conventional media.
The opening and management of information must be maintained in
real time, providing the user with the correct counterpart.
ad hoc interventions on:
ü Websites
ü Blogs
ü Forums
ü Social Network platforms
ü Videosharing platforms



ORM - Seeding & Feeding

The analysis of brand reputation allows to trace blogs and forums
that are most suitable for the communication of the brand / product, as
well as conversations that need proactive actions.

This allows us to identify and act through two lines:

ü  Blog/Websites/Portals:
Feeding: preparing and sending communications that are optimized
for Web 2.0, to give visibility to the initiatives
Seeding: integration of comments regarding the brand / product and
its initiatives

ü  Forum:
Feeding: comments to ongoing discussions with a conversational
approach
Seeding: insertion of new conversation thread (if possible)



ORM - Social Networking Strategy
Not all "places" of the network are equal and the communication is not
effective everywhere. The relational and conversational perspective on
the web has brought Web 2.0: the possibility of a direct interaction
between users, which goes beyond the concept of mass
communication .
Social Networks have become the object of communication for
excellence, the tool to reach potential customers.

But each social network has its unique characteristics, in terms of
platform, users, communication methods, content.

At the same time social networks work in synergy: there isn t 1 social
network but a network in the network.

ü Determine the target on the web
ü Locate the most suitable social platform
ü Define a concept / approach to the platform
ü Developing the activities
ü Managing the conversations and the direct engagement with
the users
ü Measuring results



ORM - Analytics
Detailed reports of the response in terms of target audience and level of engagement


Web site

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SEM/SEO

PRIZE
ORM WEBSITE SEM/SEO SPECIAL ONLINE RESEARCH CONTENT MOBILE
PROFILE PORTFOLIO PARTNER CONTEST PROGRAMMING PLATFORMS
PROJECTS ADV DELIVERY

Prize contest

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Special projects

bet&fun

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Online Advertising - Banner
NORGE DECATHLON INFOSTRADA

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Online Advertising - Dem

SALEWA TELEPASS LUXGALLERY

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Online Advertising - Viral
STORYBOARD Video EMAR for ROCHE

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2. Service: Online Advertising - Planning
BBJ analyzes Delivers the ADV
business objectives campaign thanks
and leverages the to ADServer
knowledge of the technology ,
target audience optimizing it and
through a partnership continuously
with comScore following it day by
day

BBJ supports media buying, Provides a complete
developing campaigns that and comprehensive
integrate different modalities reporting, that allows
of visibility (CPC, CPM and to understand the
CPA) that allow to reach obtained results
their goals in a more
effective way

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2. Service: Innovative Market Research

Social Media analysis Site generation
Analysis of support for the Analysis of support to the
definition of a digital strategy origin / redesign of a site

Web Creative Lab Mind M@ps
Analysis of support to the Psycholinguistic analysis to
exploration of a concept / analyze the emotional
target market positioning of a concept

Home Focus Target in-depth
Analysis of the dynamics of Ethnographic analysis of
interaction in the real context behavioral and lifestyle of a
of implementation specific target using video
support

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2. Service: Classic Market Research
Scenario Analysis Advertising test
Quantitative analysis to verify Analysis and optimization of
the characteristics of a market pre-and post-launch advertising
campaigns

Analysis for the Shopalong
segmentation of Costs to analyze the shopping
experience
demand

Concept/product/ Brand Equity
pack test DNA analysis of a brand

Positioning Analysis Price Sensitivity
Analysis for the definition
of a price

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PROFILE PORTFOLIO PARTNER PROGRAMMING PLATFORMS

2. Service: Content Delivery – Mister Send
MASS
MAILER
and
SMS
WITH
ADVANCED
REPORTING

E-mails, newsletters, text
messages, any digital content
sent to targeting lists – free of
charge - with the ability to
monitor in real time the result

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ORM WEBSITE SEM/SEO PRIZE SPECIAL ONLINE RESEARCH CONTENT
PROFILE PORTFOLIO PARTNER MOBILE PROGRAMMING PLATFORMS

2. Service: Mobile
Site optimization for mobile devices to the design
and deployment of applications and viral campaigns MMS / SMS

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3. Qualification: Programming Languages
Great experience in all major programming languages on the market: according to customer
needs, BBJ uses the most suitable language to ensure the best results.

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3. Qualification: Platforms
CMS
(Content
management
system)

Forum
E-commerce

ADServer

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The tool for Web Analytics
Analyze the return on investment by monitoring your website and all online marketing
campaigns with one tool.

The extreme ease of installation and consultation, flexibility and data export, make
ConversionLab an indispensable tool to monitor all online marketing campaigns.

The tool for the management of Display Advertising

The tool improves the performance of advertising on your sites and easily manage
multiple advertisers and publishers. With three levels of administration (admin,
publishers and advertisers) you are able to decide what limits to impose on each user
and allow a customized display of the statistics.

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The tool for the management of the Bid Management

Save time and money by managing and automatically optimizing all your keyword
advertising campaign. A single control panel, is ideal for managing the keyword lists,
monitor the progress of the campaign, manage and automate the BID based on the
defined strategy and monitoring the competitors.

The tool for Web Usability

Improve your site more easily and convert users into customers, visualizing behavior
on the site. VisualPath is a tool that allows intuitive navigation to benefit from data of
users in a simple and complete way.

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THANKS

Via Alamanni 16/2
20141 Milano

Tel: (+39) 02.36.50.46.50
Fax: (+39) 02.36.50.46.62

http://www.bbj.it

07/09/11

Introducing BBJ Media Agency

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