Personal branding using resumes, LinkedIn profiles and other social media.

1. Managing Your Career
www.trinity.edu/career
careerservices@trinity.edu
210.999.8321

2. Managing Your Career by…
MARKETING YOUR
PERSONAL BRAND

3. • Marketing: the provision of goods or
services to meet customer or consumer
needs (QuintCareers.com)
• Branding: is a promise, a pledge of
quality. It is the essence of a product,
including why it is great, and how it is
better than all competing products. It is
an image. (QuintCareers.com)

4. Marketing Tools
Résumé
ePortfolio
Blogs
Personal website
LinkedIn

5. ePortfolio
• Electronic resume
• Links to samples of work
• Snapshot of experiences
• Communicate philosophy and career interest

6. Résumé and LinkedIn profile
Marketing tools to promote your…
• Degree
• Experience
• Skills
• Community involvement
• Projects
• Honors, etc.

7. Résumé and LinkedIn profile
Reflect your key competencies
• Leadership
• Organization
• Facilitation
• Creative problem solving
• Conflict Resolution
• Cultural Adaptability
• Professionalism
• Tech Savvy

8. Using Your Résumé and
LinkedIn URL
Applications
–Employment
–Education
–Honors & Awards

9. Using Your Résumé and
LinkedIn URL
Career Management:
Personalized Road Map
– Gaps in experience or skills
– Summary of qualifications
– Career patterns/trajectory
– Identify leads to attaining career goals

10. Using Your Résumé and
LinkedIn URL
Networking
- 60-Second (or 60-Character) Elevator Speech
http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitch
/
- Online Resources http://web.trinity.edu/x6369.xml and
http://tigerjobs.wordpress.com/

11. Managing Your Career by...
EXPLOITING SOCIAL MEDIA

12. “It’s not what you know, it’s
who you know.”

13. …and what they
know about you.

14. Your Social Brand:
Your footprints are everywhere
Likes
Comments
Tweets and retweets
Shares
Tagged photos
Status updates
How do you interact online?
Are you contributing?

15. Should you tred lightly?

16. or strategically?

17. LinkedIn as Foundation
• It’s your professional story. Share it.
Visually.
• For basic setup instructions, see
http://students.linkedin.com

18. Key Words Paint a Picture
• Summary section
• Skills and expertise section

19. Word Cloud + Job Description =

20. LinkedIn Documentation
• Education section
• Summary section
• Project section
• Contact information section
• Twitter
• Three additional links

21. Shelve Your Study Materials
Books
•http://www.librarything.com
•http://www.shelfari.com
•http://www.goodreads.com/
Articles
•http://twitter.com
•http://www.pinterest.com

22. Slide Into Home Base
• Slideshare.net
• PowerPoint
• Documents (.pdf, .doc)
• Video (.mp4, .wmv, .mpeg, .mov, .avi)

23. Blog Your work. Work Your blog.
• Promote values
• Promote level and area(s) of expertise
• Demonstrate communication style

24. Recycle Blog Posts
• Letter to the editor
• School paper
• Hometown paper
• San Antonio and other metropolitan papers

25. You Are What You Tweet
• Create Twitter lists
• Follow others in your industry of choice
• Follow and engage employers

26. Move Them With Imagery
• YouTube
• Vine
• Animoto
• Instagram
• Pinterest

27. Open Facebook. Just A Little.
• About
• Work
• Education
• Books
• Status updates
• School/work achievements
• Follow and engage employers

28. After Making LinkedIn
More Social
• Use as many LinkedIn categories as is
relevant to your brand
• Tailor your URL
• Join the group, Trinity University Alumni
• Join other relevant groups
• Connect and network

29. After Making LinkedIn
More Social
• Post status updates
• Articles
• School/work achievements
• Conferences
• Follow employers
• Search for jobs
• Know who is looking at you

30. WARNING!
Protect Your Online Image…
• Google Alert: http://www.google.com/alerts
• Dogpile: http://dogpile.com/
• Facebook – check out different views in your
privacy settings

31. Protect Your Online Image…
• Avoid & un-tag risqué pictures
• Avoid controversial statements that are not
“part of your package”
• Thoughtfully consider what you tweet, post,
like, follow, join, etc.
• Delete unused accounts

32. Online Image is a two-way street
• Google Alert: http://www.google.com/alerts

33. Remember…
Footprints lead to an actual person. A
certain level of person-to-person
communication occurs offline.
Are You Ready?

34. Practice, Practice, Practice
• Walk-in hours
• Networking Etiquette
• Making Connections
• Resumania
• Interview Success
• Mock interviews
• Career panels
• Career Fair

35. Practice Engagement:
Follow Career Services
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram (coming soon!)
• Wordpress

36. Final Words…
Manage your career
• Set and work to achieve career goals
• Develop effective marketing tools
• Establish and maintain personal career
network

37. Questions?
Contact CAREER SERVICES:
www.trinity.edu/careers
careerservices@trinity.edu
210.999.8321