LEVERAGE LINKEDIN TO REFINE
& MARKET YOUR PROFESSIONAL
BRAND
October 10, 2013
TODAY’S FACILITATOR

1
OUR DISCUSSION
• In a competitive global market, how can you distinguish yourself
from other talent?
• We all leave an on-...
AUDIENCE POLL
• How many of you have a LinkedIn account?
• For those of you that have a LinkedIn account, how many of you ...
OUR PANELISTS

4
OUR PANELISTS

5
OUR PANELISTS

6
OUR PANELISTS

7
OUR PURPOSE
• Create awareness around how this tool can help you promote
your professional brand while expanding your netw...
OUR AGENDA
• Facilitated discussion
• Exercise
• Demonstration:
– Profile review
– Recruiter search

• Open discussion

9
FACILITATED DISCUSSION
• Please describe how you define an individual’s professional
brand.

10
FACILITATED DISCUSSION
• How do you most often use LinkedIn to build and communicate
your professional brand? How have you...
FACILITATED DISCUSSION
• Which features do you leverage more on a regular basis?

12
FACILITATED DISCUSSION

13

• In your experience, what positively distinguishes one profile from
another? Describe a “stro...
FACILITATED DISCUSSION
• What do you perceive as “common misuses” of LinkedIn?
Describe a “weak” profile.

14
FACILITATED DISCUSSION
• Why is it important to leverage LinkedIn?

15
LET’S DISCUSS PROFILE STRENGTH

16
LIMITED INFORMATION = MISSED OPPORTUNITY

17
HIGH-IMPACT PROFILES
HIGH-IMPACT PROFILES
DEMONSTRATION
• Profile review
• Recruiter search

20
OPEN DISCUSSION

21
WHAT ARE PROFESSIONALS DOING ON LINKEDIN?
Managing their professional identity

Building business relationships

Sharing a...
REFINE YOUR BRAND

23
REFINE YOUR BRAND
• New professionals
–
–
–
–

Education
Work experience
Campus involvement
Community involvement

• Makin...
REFINE YOUR BRAND
• Experienced professionals
– Education
– Experience

• Making connections
– Alumni
– Colleagues
– Recru...
THANK YOU

26
CELEBRATE NSHMBA

27
Upcoming SlideShare
Loading in …5
×

Tesoro presenting how to leverage linked in to refine and market your professional brand

804 views

Published on

Tesoro is proud to have hosted a successful Panel discussion Thursday 10, 2013 at the NSHMBA Conference. Thank you to all 115 attendees who came to engage with us and hear our panelists lend their expertise on: "How to leverage linked in to refine and market your professional brand?"

Published in: Career, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
804
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Tesoro presenting how to leverage linked in to refine and market your professional brand

  1. 1. LEVERAGE LINKEDIN TO REFINE & MARKET YOUR PROFESSIONAL BRAND October 10, 2013
  2. 2. TODAY’S FACILITATOR 1
  3. 3. OUR DISCUSSION • In a competitive global market, how can you distinguish yourself from other talent? • We all leave an on-line footprint. • It’s how we manage our footprint that sets us apart. 2
  4. 4. AUDIENCE POLL • How many of you have a LinkedIn account? • For those of you that have a LinkedIn account, how many of you have logged in: – Today – Within one week – Within one month • For what purpose do you use LinkedIn? – – – – Networking Job search Building relationships Research • How many of you are: – Current students – Recent graduates – Experienced professionals: • 1 to 5 years • 5+ years 3
  5. 5. OUR PANELISTS 4
  6. 6. OUR PANELISTS 5
  7. 7. OUR PANELISTS 6
  8. 8. OUR PANELISTS 7
  9. 9. OUR PURPOSE • Create awareness around how this tool can help you promote your professional brand while expanding your network • Discuss – – – – – LinkedIn resources and features Strategies to maximize the tool Tips for building a profile and establishing a network How recruiters navigate LinkedIn and source for talent Hiring manager assessment and evaluation of profiles 8
  10. 10. OUR AGENDA • Facilitated discussion • Exercise • Demonstration: – Profile review – Recruiter search • Open discussion 9
  11. 11. FACILITATED DISCUSSION • Please describe how you define an individual’s professional brand. 10
  12. 12. FACILITATED DISCUSSION • How do you most often use LinkedIn to build and communicate your professional brand? How have you worked to establish your network? 11
  13. 13. FACILITATED DISCUSSION • Which features do you leverage more on a regular basis? 12
  14. 14. FACILITATED DISCUSSION 13 • In your experience, what positively distinguishes one profile from another? Describe a “strong” profile.
  15. 15. FACILITATED DISCUSSION • What do you perceive as “common misuses” of LinkedIn? Describe a “weak” profile. 14
  16. 16. FACILITATED DISCUSSION • Why is it important to leverage LinkedIn? 15
  17. 17. LET’S DISCUSS PROFILE STRENGTH 16
  18. 18. LIMITED INFORMATION = MISSED OPPORTUNITY 17
  19. 19. HIGH-IMPACT PROFILES
  20. 20. HIGH-IMPACT PROFILES
  21. 21. DEMONSTRATION • Profile review • Recruiter search 20
  22. 22. OPEN DISCUSSION 21
  23. 23. WHAT ARE PROFESSIONALS DOING ON LINKEDIN? Managing their professional identity Building business relationships Sharing advise and finding answers Researching people and companies
  24. 24. REFINE YOUR BRAND 23
  25. 25. REFINE YOUR BRAND • New professionals – – – – Education Work experience Campus involvement Community involvement • Making connections – – – – Alumni Peers Recruiters University faculty/staff/administration • Tips for success – Research – Affiliate with groups 24
  26. 26. REFINE YOUR BRAND • Experienced professionals – Education – Experience • Making connections – Alumni – Colleagues – Recruiters • Tips for success – Include relevant experience – Keep up to date – Affiliate with groups 25
  27. 27. THANK YOU 26
  28. 28. CELEBRATE NSHMBA 27

×