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social media presentation for 2012 National School Public Relations Association (NSPRA) Annual Conference

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  • Do you know if your AEA or districts are using 2.0 tools? Do you know what 2.0 tools are? Social Networking & Web 2.0 Tools are changing the way education communicates and interacts with its community. Whether you are leading the effort or wish to learn more about social tools and 2.0 technologies, this presentation will give you the basics, share how your AEAs are using these tools to communicate, and help you understand how these tools are taking communications to the next level.
  • Let’s break that down
  • Let’s face it! The World of Social Media has exploded over the past few years. But what does that mean – what is this social media thing?
  • I’m the perfect example of this – if a business or company doesn’t have a presence on social media I have a hard time believing that it is a viable business.
  • It’s a conversation that more people are joining each day.
  • Parents expect schools to be communicating on their network – News coming to them vs. finding it!
  • This group is connecting with students on a new platform
  • Let’s break that down
  • Seth Godin has talked about raving fans. For school districts and non-profit organizations, I think a better word is believers, advocates, your “Tribe” or whatever… Our tribe can be parents, students, alumni, contributors, donors, volunteers, board members and beneficiaries of your services.
  • It is a TOOL, not the end all, be all, but a tool to use in accorandance with your other work.
  • What’s the appeal?
  • 87% of Americans are aware of Twitter, compared to 88% who are aware of Facebook. 7% actually use the social media site.
  • What are your rules? We consider it a 'must' to have posting rules or guidelines on your facebook page, wikis and blogs. Not only will these guidelines protect you and your students, but they will be a reference for justification of deleting inappropriate or harmful comments.
  • It's inevitable - someone WILL post something on your page that is negative, untruthful or defamatory - don't stress - you have a plan! First, make sure that you have Policies or Guidelines posted on your facebook page or blog. A policy will help protect you and your district when responding or removing users and posts. Second , make sure your Facebook Page is protected - Profanity Blocker, Moderation Blocklist, & Posting Policy ( Article: Keeping it "clean" on your Facebook page ) Third , thanks to the Air Force we have a great web posting response assessment example to follow. Use this document to identify, evaluate and respond to negative postings.
  • It is not the end-all, be all – Use is with your other tools or in place of. I gave up print newsletters for Social Media – blog posts only, no hard copies.
  • Social media is a commitment. We suggest setting aside 15 minutes a day to plan and schedule your posts, just as you would to check your email. For example: First cup of coffee and Social Media or everyday after lunch. It may not always take 15 minutes and you may not need to do it every day, but building the time into your schedule gives you the focus and flexibility.
  • Social Media is such a powerful tool – we must leverage it to our benefit.
  • You have a friend request for nspra12

    1. 1. OMG ! You Have aSOCIALWHAT? Friend Request Accept Decline Block Jennifer Woodley Communication Specialist @jenwoodley24 LOL!
    2. 2. MBA MILLENIAL AWESOME! Hello @jenwoodley24 • Communications Specialist – Internal/External Communications – News Blogs & E-News – Website – Social Media • Facebook, Twitter, LinkedIn
    3. 3. CUTE MALTESE JOBLESS! Hello @iamDublin Puppy Tweets
    4. 4. Social media defines the activities that integrate technology, social interaction and thesharing of words, images, video and audio.
    5. 5. More simply put“Social media is people having conversations online.” DID YOU SEE THIS? OMG! RT!
    6. 6. Socialnomics 3 by Erik Qualman
    7. 7. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. - SOCIAL MEDIA REVOLUTION, SOCIALNOMICS.COM photo via jamescridland /
    8. 8. it’s an EVOLUTION of how we communicate the first form of social media (photo via misserion /
    9. 9. 3 out of 4 Americans use social technology.- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
    10. 10. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham
    11. 11. With social media, everyone YOU serve and employ has a voice.
    12. 12. he Pa rents”a ka “T
    13. 13. aka “The ndPar ents” Gra• 46% of baby boomers actively maintain a social networking profile• +55 Women fastest growing demographic on Facebook• Number of Facebook users in the U.S. aged 55 and older grew from around 1 million in early 2009 to 10 million in early 2010 •DELOITTE, SEPTEMBER 2009 •Facebook Statistics •
    14. 14. “We don’t have achoice on whether weDO social media, the question is how well we DO it.” - Erik Qualman
    15. 15. GPAEA uses Social Media
    16. 16. Why?• Build better relationships• Raise awareness• Increase website traffic• Interact with those we serve• Network with Educators worldwide• Share resources and news
    17. 17. What is the Goal?• Build a bigger tribe and base of supporters
    18. 18. Does yourDistrict have a plan?
    19. 19. Social Media is a CommitmentYou must be connected.You must have a policy.You must have a plan!
    20. 20. Facebook: 800 million active users photo via jamescridland /
    21. 21. Facebook would be the world’s3rd-largest country, if it had land mass. photo via ajawin /
    22. 22. Average user is connected to 80community pages, groups and events photo via nickwebb /
    23. 23. Facebook now drives more traffic to key websites than Google -, February 2010photo via
    24. 24. How can Facebook work for you? Social Media is a Commitment!
    25. 25. You can use Facebook to communicate:• ESA/District/school news• Workshop delays & closings• Crisis/reputation management• Event advertisement/coverage• Program/Service promotion• Ask questions• Resources or tips• Changes• Insights/expertise – become a thought leader!
    26. 26. Social Media is a CommitmentYou must be connected.You must have a policy.You must have a plan!
    27. 27. •• “Micro-blogging”• 140-character max “tweets”• 175 Million Users• Follow and be followed
    28. 28. 24/7/365 cocktail party“Follow” (subscribe to) interesting people
    29. 29. Who is using it? 87% of Americans are aware of Twitter - Edison Research, April 201017 million Americans (7%) actually use Twitter -Edison Research, April 2010 Most popular among working adults -Nielsen Online, March 2009Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009 Fastest-growing segment: 12-24 year olds - comScore, September 2009
    30. 30. Why Tweet?• Twitter is more than a social networking site - it is networking at a high level and creating and engaging customers.• You can use Twitter for – customer relations – crisis/reputation management – event advertisement/coverage – service/program promotion, etc.
    31. 31. Quick stats 135 million users 54% male / 46% female Average age: 43 51% earn more than $100k annually 23% earn more than $150k annually Over 77% have a college degree 32% are middle management or above Source: Nielsen Online @Plan, Summer 2009photo via
    32. 32. 80%of companies use social media for recruitment. 95% LinkedIn Source: Jobvite Social Recruitment Surveyphoto via
    33. 33. Social Media is a CommitmentYou must be connected.You must have a policy.You must have a plan!
    34. 34. Create branded social media pages…
    35. 35. then extend functionality to your site.
    36. 36. Social Media is a CommitmentYou must be connected.You must have a policy.You must have a plan!
    37. 37. What are your rules?
    38. 38. MonitorHyper Alerts - Free, emails you a screen shot of posts to your page ASAP, hourly, daily, or monthly.
    39. 39. MonitorGoogle Alerts/Google Reader - Free, subscribe to your feeds for updates.Twilert - Free, emails updates about #hashtags as frequently as you schedule.
    40. 40. TweetDeck• Connect to all of your social media profiles to keep an eye on interactions all day!
    41. 41. Social Media is a CommitmentYou must be connected.You must have a policy.You must have a plan!
    42. 42. Social Media is a Tool!• What are you going to give up in order to commit to social networking?
    43. 43. Create a Plan• Make a Topic List – Create a monthly calendar of posting topics that coordinate with district events• Identify Resources – USE YOUR TEACHERS! – Present to your teachers at the beginning of the year – let them know about your district sites and what they can do to help.
    44. 44. Ask your teachers to…• Follow the conversations - comment, share, etc.!• Share information with you – “We will post your building news, updates, resources!”• Use the social networking cards – put a few in teachers’ workrooms, remind colleagues and educators to use the resource
    45. 45. • Don’t Stress! – Set aside 15 mins in the morning/evening to post, interact & monitor.• Schedule Posts in advance• Be Spontaneous!
    46. 46. Overwhelmed yet?
    47. 47. OMG THANK YOU! AWESOME! ! Contact: @jenwoodley24
    48. 48. Sources• Videos • Statistics – Social Media Revolution, – Social Media Revolution, – Forrester, The Growth of Social Technology Adoption, 2008 – HITWISE / EXPERIAN, JANUARY 2009 – The Digital Nativity, – CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 – Universal McCan Comparative Study on Social• Photos – Media Trends, “Consumer 2.0” by Mr. Youth and RepNation Media, – (subscription) – DELOITTE, SEPTEMBER 2009 – misserion/ – Facebook Statistics, – Victoriapeckham/ – – Erik Qualman, – nickwebb/ –, February 2010 – Edison Research, April 2010 – NevDev/ – Nielsen Online, March 2009 – ajawin/ – comScore, September 2009 – Nielsen Online @Plan, Summer 2009 – jamescridland/ – Jobvite Social Recruitment Survey