Dalda Marketing Plan Presentation

2,511 views

Published on

Dalda foods ltd marketing plan, market analysis, SWOT, Financial Projection

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
2,511
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
87
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Dalda Marketing Plan Presentation

  1. 1. Marketing Executive “Good Health, Great Taste…” 2014 MARKETING PLAN SHOAIB ANWER
  2. 2. 2014 MARKETING PLAN 1 Overview… Our approach to doing business, is the drive to serve consumers in a unique and effective way. What’s Out? What’s In?
  3. 3. 2014 MARKETING PLAN 2 Market Summary Mass Market/ Followers Number of customer Cooking Oil Planta Early Adopters/ Pioneers Vanaspati End of Life Tullo Time Values
  4. 4. Market Share Total Edible Oil Market Branded Unbranded 48% 52% 2014 MARKETING PLAN 3
  5. 5. Market Share Habib Oil Mill Habib, 13% Wazir Ali - Tullo, 3% ATM Gases Soya Supreme, 2% Dalda, 11% Loose & Other Small Branded Cooking Oil, 70% Paracha Textile Meezan/ Kissan, 0.5% Sufi Group - Sufi Cooking Oil, 0.5% 2014 MARKETING PLAN 3
  6. 6. 2014 MARKETING PLAN 4 SWOT Analysis Strengths
  7. 7. Opportunities 2014 MARKETING PLAN 5 SWOT Analysis
  8. 8. Weakness & Threats 2014 MARKETING PLAN 6 SWOT Analysis
  9. 9.  Number of new customers per year  Successful new product introduction  Successful promotion programs  Strong supplier network  Strong distribution network  Low cost structure  Successful product positioning  High operating capacity utilization 2014 MARKETING PLAN 7 KSF
  10. 10. Step 2 Cost Based Pricing Strategy Step 1 Intensive Distribution Reminders, Sponsorships, Step 3 2014 MARKETING PLAN 8 Marketing Strategy
  11. 11. Financial Projection Projected Sales 2500 2000 1500 (Millions) 1000 500 0 2013 2014 2015 Breakeven Sales Breakeven sales =1525 units /gal Breakeven Sales = 4361 Million 2016 Projected net income % 2014 = 9.5% 2015 = 15.0% 2016 = 13.8% 2014 MARKETING PLAN 9
  12. 12. Balanced Business Scoreboard Objective Increase Profits & ROI Measures Capture more rural markets Drive out cost to increase profit Target Increase Profit by 15% Initiative Acquiring Tullo has helped Dalda to broaden its market and increase profits Supportive Structure Strategy Budgets Corporate Culture Pitfalls of Strategy 2014 MARKETING PLAN 10
  13. 13. “Creating Value Chain…” 2014 MARKETING PLAN Thanks

×