The document outlines a business plan for a buttermilk venture by 4 college students. It discusses the objective to earn profits and understand entrepreneurship. The business will be located in their city with an initial Rs. 200 investment. A SWOT analysis and target market analysis are provided. The document also analyzes competitors and outlines how any potential profits will be distributed.
5. • To check whether we earn profit or loss.
• To know how an entreprenuer work,
strategy used, promotion or marketing
techniques.
• How market works - Competitors?
• Last but not the least as a college project
to work on.
6. • Target of capturing maximum number
of customers.
• To earn profit.
• To make our venture successful.
9. Break Up Of Rs.200
2kgs Rs.104 Rs.10 1packet Rs.32
Rs.5 Rs.5 6kgs Rs.24
10. • How many competitors in the market?
• Is their any one selling buttermilk?
• Is there a scope of profit?
• Is there any demand?
• Can we continue this venture further?
11. Strength Weakness
1.Adequate availability of Raw
1.Acknowledgement.
Materials.
2.Limited financial resources.
2.High Consumer Retention rate.
3.Late entry into the market.
3.Quality.
4.Natural product.
SWOT
Opportunities Threat
1.Competitive advantage over
carbonated soft drinks, sugarcane
1.Cut throat competition.
juice, golawala.
2.Wellness awareness amongst
consumers.
12. • Kids
Primary •
•
Teens
Youth
Market
• Working People
• Housewives
• Elderly people
• Railways – Commuters
Secondary • Local Transport – Auto Rickshaw, Taxi,
Bus
• Amusement Park
Market • Schools & Colleges
13. • Identification Of
Competitors.
• Competitor Analysis.
• Market share .
• Comparison.
• Strengths & Weaknesses
of Competitor.
14. Profit Distribution(Rs.800)
Navin Pal(Rs.200) Nupur Sonagra(Rs.200)
Ritesh Paswan(Rs.200) Sneha Mithbavkar(Rs.200)
And Rs. 30 were deducted from each member to give helping
members
