Emerging designsymposium ept50th

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Emerging designsymposium ept50th

  1. 1. Welcome to the Design SymposiumEmerging DesigningEmerging DesigningandandThe Future SocietyThe Future SocietyProfessor Ricardo GomesDepartment of Design and IndustrySan Francisco State University
  2. 2. Welcome to the Design SymposiumTonight’s Agenda6:30 Refreshments7:00 Welcoming Remarks7:10 Speaker Introduction7:20 Symposium Theme Overview7:30 Speaker Presentation8:45 Panelist Discussion9:15 Conclusion
  3. 3. Welcoming RemarksRicardo Gomes | DAI ChairMariko Hingston | SFSU Career CenterKristrun Hjartar | President IDSA Student ChapterMike Brady | Vice-President IDSA Student Chapter
  4. 4. Speaker IntroductionProf. Hsiao-Yun Chu | Product Design & DevelopmentAmi Mehta | Hewlett-PackardEmerging Markets Experiential ArchitectLiz Ogbu | Public ArchitctureDesigner and Project ManagerJoanne Oliver | IDEOSustainability Initiatives CoordinatorEric Bailey | Frog DesignPrinciple DesignerStephen Hooper | DesignAfairsPresident
  5. 5. Ami MehtaHewlett Packard, Emerging Markets Experience ArchitectAs a 12 year HP veteran, Ami has been tasked with delivering on the brand promise inhigh-growth emerging countries. Throughout her HP career, Ami has worked in sales,marketing, product and corporate divisions consistently solving existing problemsinnovatively while ensuring the solution shows measurable and sustainable results.In 2001, Ami received her master’s degree in Learning, Design and Technology fromStanford University as a Resident Fellow for theHewlett-Packard Company. Her master’s project focused on a virtual reality, creativewriting tool to teach 3rd graders how to invent their own unique stories withy the useof technical learning guides. She is passionate to understand the nature of humanlearning and how technology could help create a positive learning environment forchildren around the globe.
  6. 6. Liz OgbuDesigner & Project Manager at Public Architecture, a nonprofit architecturefirm located in San Francisco whose mission is to put the resources of architecture inservice of the public interest. Previously, Liz was a designer at Simon Martin-Vegue Winklestein Morris (SMWM), anarchitecture and urban design firm in San Francisco. She has been the recipient ofseveral traveling fellowships, including the Thomas J. Watson Fellowship. Through thesegrants, she has pursued research projects, primarily in Sub-Saharan Africa, examining theintersections in the socioeconomic and physical spaces of the informal sector. Findingsfrom this work have been presented at several conferences both in the U.S. and abroad,and were the subject of her Masters thesis.Liz has also been involved with many community focused projects and organizationshere in the U.S., including the launch of the Community Design: Now or Never website andits associated symposium; the Mayors Institute on City Design; a design outreachprogram for local youth in Cambridge and Boston; and an affordable housing developerin the San Francisco Bay Area. She also served on the planning committee for Structuresfor Inclusion 6, which Public Architecture co-hosted in 2006. Liz earned her Bachelor ofArts in architecture from Wellesley College and Master of Architecture from theGraduate School of Design at Harvard University.
  7. 7. Joanne OliverIDEO San Francisco office, Product designerJoanne has a passion for creating stimulating, humanizing experiences around theproducts she designs. Sustainability and mindfulness for the environment are at the heartof everything she does.At IDEO since 2001, Joanne has worked on a wide range of projects for an eclecticgroup of clients, including webcams and memory cards, hair and body care products, arange of shoes, mobile phones, a design language for baby care products, a newparadigm in dog food, kitchen faucets, and beverage and packaging design.Her previous work history includes a tenure at a Superyacht design consultancy inLondon, which gave her an understanding of highly dynamic spaces combined with theuse of high tech and traditional materials. She also spent three and a half years at Fisherand Paykel, the southern hemisphere’s largest manufacturer of household appliances andmedical equipment, based in New Zealand. Working as an industrial designer for theLaundry division she designed a washer and dryer that are now sold in the US andAustralasia.Joanne received a degree in industrial design from Victoria University, Wellington, NewZealand, and a certificate in Yacht design from Unitech, Auckland New Zealand.
  8. 8. Eric BailyFrog Design, Principle DesignerEric Bailey is currently a Principal Designer in the San Francisco office of Frog Design, astrategic-creative consulting firm with offices across the globe. His mission is to envisionand create engaging and meaningful experiences that facilitate and improve the humancondition. As a part of a multi-disciplinary company, Eric has contributed to thedevelopment of digitally integrated solutions for portable entertainment, healthmanagement, cardiovascular fitness, and surveillance and access control. On a given day,he might be engaged in design research, ideation, or interaction and visual design. Beforejoining Frog, Eric spent 7 years as Senior Designer at Arc World Wide (formerlySemaphore Partners). His responsibilities there entailed visual design, interaction designand branding of web-based business solutions for Fortune 500 companies. Eric completed graduate work at Stanford’s Learning, Design and Technology program.The program focused on the development of user-centered technologies, environmentsand experiences for the purposes of learning. His particular interest was in MediaLiteracy education for both the classroom and non-traditional learning environments.Subsequently, he taught media literacy as an intern at the San Jose Children’s DiscoveryMuseum. In 1995, Eric earned a BS in Design from the University of Cincinnati. Hecompleted 3 years of professional work designing print, environmental and interactivesolutions after and during his undergraduate career. 
  9. 9. Stephen HooperIDSA, DesignAfairs, PresidentStephen Hooper is president of DesignAfairs USA, managing the US studios of what has grownto be Europes leading design agency. As president, he oversees DesignAfairs award-winningteams with a focus on creating inspired new brand identities and innovative products thatachieve client goals and improve peoples lives. Industries range from consumer electronicsand automotive interiors, to household products and soft goods, to industrial equipment andmedical devices. Before DesignAfairs, Stephen was a design director with Siemens.Stephen believes that inspiring teams with information about peoples unspoken needs andaspirations transforms the creative process. Innovation becomes more than just new featuresand functions; it gains an emotive component. He advocates working across client functionalareas to share appropriate technical, socio-cultural, and business knowledge as a means ofgenerating new ideas and maintaining project momentum -- an approach that results inappropriate solutions that fit a clients unique situation while connecting with its customers onmultiple levels.Stephens design work has been recognized with ten patents, as well as numerous awards fromBusinessWeek/IDEA, ID Magazine, GOOD Design, iF/Hannover, and other industryorganizations. He is a graduate of Western Washington University, where he now serves onthe board of directors of the design school. He is an invited speaker on the design process,organizing corporate design teams for effectiveness, and inspiring design by "ransacking yourcultural basement."  
  10. 10. Design Symposium Theme OverviewEmerging DesigningEmerging DesigningandandThe Future SocietyThe Future SocietyProfessor Ricardo GomesDepartment of Design and IndustrySan Francisco State University
  11. 11. Decisions Based on an Inclusive+Sustainable Universal CriteriaOver thirty years ago the artistRichard Hamilton wrote a book entitled,Popular Culture and Personal Responsibilityin which he defined an ideal culture as,“one in which awareness of its conditionis universal”Good design can be achieved by focusingthe efforts of designers to develop products andenvironments that will bemore inclusive,as opposed to preferential, in enhancing andfacilitating the areas of urban communitydevelopment.Design Symposium Theme Overview
  12. 12. Design Symposium Theme OverviewThe Symposium will address what the role of the designerwill be in the 21st Century and who will be the leaders?How is the role of the designer changing? What are the fundamental drivers that are stimulatinginnovative and responsible change?
  13. 13. Design Symposium Theme OverviewWhat do leading designers and visionaries need to knowin order to create a built environment for a rapidlyemerging, more inclusive and sustainable future society? How do these issues change the manner of our designthinking, methodology, and curricular practice in theemerging socio-economic dynamics of countrieslike Brazil, China, India, or South Africa? 
  14. 14. Design Symposium Theme OverviewCommunity PartnershipsThe renowned economist-philosopherand author of Small is Beautiful--E.F.Schumacher--believed when he called fora reassessment of the role and status ofdesign in society. Schumacher states:“What is at stake is not economics, butculture; not the standard of living, but thequality of life”
  15. 15. In 1963 the late Selby Mvusi, a prolific BlackSouth African industrial designer, wrote:“The truly excellent designed object is not theobject that is rare or expensive... This rightness ofform and function before and after the object is madeis both individual and social. It is in this sense of thatsociety and culture [form] intrinsic elements ofdesign.We do not therefore design for society or for thatmatter design in order to design society. We designbecause society and ourselves are in fact design.We do not design for living.We design to live.”Design Symposium Theme Overview
  16. 16. What’s Next?How do designers work with communities,respond to constraints, and maximize ownership byusers and other stakeholders?Promote exemplary projects with an emphasison participatory design, universal design, and socialresponsibility.Find ways to mobilize the resources topromote the creation of job skills training,mentoring, and capital recycling in low-incomecommunities.Conduct workshops and symposia that addressthese issues... professional design and businessorganizations could endorse the idea and act as anexecutive advisory board for the planning anddevelopment of such an event.
  17. 17. Speaker PresentationAmi Mehta | Hewlett-PackardEmerging Markets Experiential ArchitectLiz Ogbu | Public ArchitctureDesigner and Project ManagerJoanne Oliver | IDEOSustainability Initiatives CoordinatorEric Bailey | Frog DesignPrinciple DesignerStephen Hooper | DesignAfairsPresident
  18. 18. AbstractFutureMap:  Planting the Seeds Today to Ensure theFruit-Bearing Trees of TomorrowAs we look to the future, we will see how dramatically different the worldlooks from today.  We see a more interdependent,global workforce designing for a more global economy.  The largestconsumer groups of tomorrow will be likely be Chinese,Indian, Brazilian, Russian or South African based on the population growth,global demand patterns and demographics. As we are all a witness to this shift, how might we as designers beprepared for this new, global economy? How will we participate in a collaborative, constructive and innovativemanner?  I will begin to paint a picture of this future landscape andhighlight some ways in which we, as designers, can prepare for the journeyinto the future...Ami MehtaHewlett Packard, Emerging Markets Experience Architect
  19. 19. Liz OgbuPublic Architecture, Designer & Project ManagerAbstractThe Search for a Relevant Contemporary Design PraxisThe city is increasingly defined by a multiplicity of users who bring a growingcomplexity to the social, economic, and political dynamics of thecontemporary urban environment.  As a designer, I find this to be afascinating phenomenon because it shows that there are numerous urbanconditions around the world where people are creating or remaking urbanspaces, revealing new uses and potentialities to the very designers who havebeen trained to shape the city.  I believe that if architecture wishes to berelevant in this evolving urbanism, it must confront, adapt, and adjust tothese emerging realities.  I will present some projects and conclusionsderived from my research in sub-Saharan Africa as well as touch upon howwe can look to develop a relevant praxis no matter where we are.
  20. 20. Joanne OliverIDEO, Sustainability Initiative LeaderAbstractSustainability Initiative LeaderThe last 2 years have been filled with scientific predictions of a changingworld, environments in flux. Rising oil prices have forced companies to re-evaluate their business models, question their energy resources and producenew efficient technologies. If IDEO is an indicator of change, as it so often is,then we are at the beginning of a new era in design. Designers are thepeople who are going to channel this new awareness and it wont just bethrough form, color, texture, materials. It will be about having a thoroughunderstanding of the life of a product and how it can nurture and restorecommunities, and the environment.
  21. 21. Eric BailyFrog Design, Principle DesignerAbstractChange AgentHow can technologies inspire human development and actualization? Inexploring how theories on learning, emotion and persuasion can shapedesign methods, designers might give rise to products and experiencesthat transcend pragmatism and unlock human potential.The designer seeking to improve human experience should take intoaccount the relationships between perception, aspiration, motivation, andvisualization and their pivotal role in facilitating personal change.
  22. 22. Stephen HooperIDS, DesignAfairs, PresidentAbstractDesign As ProcessAs designs role matures and has a greater socio-cultural influence, we start tosee the effects within the business culture as well.  business schools are nowincorporating design methodologies into their curriculum with the goal ofintroducing business graduates to the idea of innovating within their respectivefields.  We at DesignAfairs see more and more the need to utilize our skill-setsas a enablers within these corporations to help them achieve their goals ofshorter time to market, differentiation from their competitor, reduceddevelopment costs and most importantly, to develop product solutions thatresonate with their intended markets. In addition, I will add a few slides to thefront of this about DesignAfairs that helps create the framework for discussion.
  23. 23. Design Symposium Panelist Questions:Emerging Design:Emerging Design:1- Can design and designers be catalysts for social change in1- Can design and designers be catalysts for social change inemerging societies?emerging societies?2- How can design, technology and innovation enhance the2- How can design, technology and innovation enhance the"quality of life" in our emerging societies?"quality of life" in our emerging societies?3- How do designers find comprehensive and life-improving3- How do designers find comprehensive and life-improvingsolutions to the impact of design in our emerging societies?solutions to the impact of design in our emerging societies?4- How do designers effectively integrate into design thinking and4- How do designers effectively integrate into design thinking andexecution process, the concerns for innovation, sustainability, andexecution process, the concerns for innovation, sustainability, andauthenticity into the quality of design?authenticity into the quality of design?
  24. 24. Emerging Design:Emerging Design:5- How does socio-cultural knowledge of our emerging markets5- How does socio-cultural knowledge of our emerging marketsand societies influence the basis of your work, or what youand societies influence the basis of your work, or what you"package" for your clients and/or end-user?"package" for your clients and/or end-user?6- What instruments, or strategies do you employ to address6- What instruments, or strategies do you employ to addressthe complexity and demand of an increasingly fragmented andthe complexity and demand of an increasingly fragmented andexpanding global markets. Emerging markets that are being drivenexpanding global markets. Emerging markets that are being drivenby the cultural differences, functional and/or emotional expectationsby the cultural differences, functional and/or emotional expectationsof the consumer in our emerging societies?of the consumer in our emerging societies?Design Symposium Panelist Questions:
  25. 25. Images, Cultural Trends & Identity:Images, Cultural Trends & Identity:7- How are cultural values, influences and identity expressed,7- How are cultural values, influences and identity expressed,or marketed in design strategy?or marketed in design strategy?8- How do designers respond to specific needs and issues relative8- How do designers respond to specific needs and issues relativeto cultural identity?to cultural identity?9- How can the knowledge of socio-cultural differences and9- How can the knowledge of socio-cultural differences andeconomies of scale enhance the designers ability to be innovativeeconomies of scale enhance the designers ability to be innovativeand responsible?and responsible?Design Symposium Panelist Questions:
  26. 26. The Future of Society:The Future of Society:10- What is the role of the designer in the 21st century,10- What is the role of the designer in the 21st century,and who will lead design in the 21st century?and who will lead design in the 21st century?11- Can individuals really make a difference? If so, how?11- Can individuals really make a difference? If so, how?12- How do Designers start, integrate and maintain an inclusive12- How do Designers start, integrate and maintain an inclusivepractice?practice?Design Symposium Panelist Questions:
  27. 27. Conclusion
  28. 28. EPSILON PI TAU INITIATION + BANQUETFriday, November 10th | 6:00-10:00pmSeven Hills Conference Center, SFSUPROGRAMHonoring Dr. Wan-Lee ChengKeynote Speaker: Robin Lafever (Lawrence Berkeley Labs, Engineering Division)Visual Retrospective through the DecadesEPT Student + Faculty InitiationDONATIONSDistinguished Patron $5,000-$10,000Leadership Circle $500-1,000GENERAL ADMISSION $45 (RSVP at DAI Office)Help Us Celebrate 50 Years!One more nights of events!

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