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  1. 1. Design and Culture C O N F E R E N C E Visionaries: Advocates for Society San Diego, California, USA Oct 10, 2015, 8 am — 4 pm www.DCCConference.com
  2. 2. 2 Design and Culture Change. Visionaries: Advocates for Society 3 Conference Design Project Conference Title: Design and Culture Change Visionaries: Advocates for Society INDEX †† Scope of Project................................... 4 †† Conference Topics................................ 5 †† Guest Speakers..................................... 6 †† Hotel..................................................... 8 †† Funding & Promotion......................... 11 †† Visual Marketing................................. 12 †† Thank You and Sources....................... 28 Date: Saturday 10 Oct 2015, 8 am - 4 pm (One Day Only) Conference Location: Marriott Marquis San Diego Marina 333 W Harbor Dr. San Diego, CA 92101-7700 800.228.9290 (Toll-Free) - 619.234.1500 • Posters............................12 • Registration Form...........14 • Conference Schedule......16 • Website..........................18 • Letterhead, CD & Pen.....20 • Brochure.........................22 • Online Banner.................24 • Billboard.........................26
  3. 3. 4 5 Design and Culture Change. Visionaries: Advocates for Society Scope of Project Design, Culture Change and Circular Economies. This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by five of the most influential designers of our age will enlighten, inform and educate you on these important design changes and challenges. What is a Design Visionary? Where does one fit on the design hierarchy? Is it below Design Genius and above Design Thinker? The vast amount of information available to consumers is changing the way we choose products. Designers today need to stay current in these cultural trends. Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to better understand and celebrate cultural change. Designers are visual advocates for society. “We should use our influence, knowledge and experience to produce credible and responsible forms of communication. We should not perpetuate historical inaccuracies of different cultures but instead present work without harmful stereotypes of misappropriation of a culture for profit” (Sarah Flaherty, Design Ignites Change.org). Conference Topics Some of the topics presented include: • The past is the future. Consumers want to know about the producer of the goods they buy. Tomorrow will show a better connection between producer and consumer. Designers will help us have a more personal experience with the products we buy versus design for the masses. • Discover how “Design Thinking” spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts. • Will the circular economy take over product design? We will explore how products change through their lifecycle to extend material use. We may see in the near future a display in a grocery store that places all the foods grown on a coffee plantation next to the beans, herbs, fruit preserves etc. Consumers will buy them all to show their support for whole-system farming. • How does wearable technology fit into our lives and what are the design criteria for it? • Sustainable materials will be central in design elements. A repeatable pattern in interior fabric design wasn’t easy with recycled yard. Today’s designers change the design to reflect the use of sustainable materials. • Agile Design Studios vs. Traditional. Reinventing the vertical dynamic of hierarchical workplaces with horizontally customer-focused inspiring workplaces. • Closed-loop recycling tackles design at the molecular level. Sustainable materials from crop waste designed to be infinitely recyclable. “Planning is for the world’s great cities, for Paris, London, and Rome, for cities dedicated, at some level, to culture. Detroit, on the other hand, was an American city and therefore dedicated to money, and so design had given way to expediency.” Jeffrey Eugenides
  4. 4. 6 Design and Culture Change. Visionaries: Advocates for Society 7 Guest Speakers Featuring some of the most influential Designers of our time. This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by five of the most influential designers of our age will enlighten, inform and educate you on these important design changes and challenges. What is a Design Visionary? Where does one fit on the design hierarchy? Is it below Design Genius and above Design Thinker? The vast amount of information available to consumers is changing the way we choose products. Designers today need to stay current in these cultural trends. Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to better understand and celebrate cultural change. Designers are visual advocates for society. “We should use our influence, knowledge and experience to produce credible and responsible forms of communication. We should not perpetuate historical inaccuracies of different cultures but instead present work without harmful stereotypes of misappropriation of a culture for profit” (Sarah Flaherty, Design Ignites Change.org). Barbara Miller Dr. Miller is Professor of Anthropology and International Affairs, and Director of the Culture in Global Affairs (CIGA) Research and Policy Program, at The George Washington University. She received her Ph.D. in anthropology from Syracuse University in 1978. She teaches courses on introductory cultural anthropology, medical anthropology, development anthropology, culture and population, health and development in South Asia, migration and mental health, and culture and security. She has published many journal articles and book chapters and several books. Tim Brown IDEO is probably the organization most closely associated with “design thinking,” a practice that spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts. As CEO and president of the company, Brown, 47, has also become the movement’s unofficial spokesperson, talking up the power of design to transform business— and the world—at events such as the World Economic Forum in Davos, Switzerland.  Choi Gee Sung Korean electronics giant Samsung has spent years honing its design chops. But nothing underlined the company’s emphasis on design as a differentiator more than promoting former creative chief Choi Gee Sung to CEO last year. Choi, 58, joined Samsung’s trading arm in 1977 and worked in design and marketing to build the company’s market share in mobile phones, televisions, and digital media. Credited with pushing Samsung into first place among TV manufacturers, Choi’s design savvy, applied across the company he now leads, could significantly impact the future of the industry. Janine Benyus A pioneer of the biomimicry movement, Janine, 51, has helped companies and other institutions develop products and strategies based on nature’s “best practices.” As founder of the Biomimicry Guild, an innovation consultancy in Helena, Mont., she has worked with such clients as General Electric, General Mills, and Hewlett-Packard to educate executives on how their business might benefit by emulating nature. For example, a water-resistant coating for building exteriors was engineered to work like lotus plant leaves, which repel water by causing it to bead and drip off. Jonathan Ive (Keeping him last because I think he’ll be a big draw and keep visitors around) Steve Jobs is widely held to be the design maestro at Apple, but Ive, the company’s senior vice-president for industrial design, also requires nothing less than perfection from his team. Ive, 42, has overseen such iconic products as the iMac, iPod, iPhone, and the iPad In so doing, he and his team have produced a range of products that have been central to the company’s revitalization. For his part, Ive says he prioritizes “better” over “new” and favors user-friendly design that is simple to use and understand, a philosophy that many have copied, few have repeated. “A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.” Louis Nizer
  5. 5. 8 9 Design and Culture Change. Visionaries: Advocates for Society Hotel The perfect blend of services creates a memorable experience. The Marriott Marquis San Diego Marina luxury waterfront hotel rests at the center of the San Diego Bay. With 1,360 guest rooms, 80,000 square feet of meeting space, a 446-slip marina and an environment that easily transitions from dynamic meetings to resort-style relaxation, our impressive San Diego waterfront hotel is a welcome escape for business and families. Adjacent to the San Diego Convention Center and steps from the Gaslamp Quarter, our downtown San Diego Bay hotel is located at the center of many popular attractions including Balboa Park, the San Diego Zoo, Seaport Village, SeaWorld® San Diego & LEGOLAND® California. Experience grand service and amenities throughout your stay, unwind while taking in the view from your guest room, experience top-notch cuisine at Marina Kitchen or an array of other dining options, and enjoy a resort-like getaway at the lush pool area or state-of-the-art fitness center. Whatever kind of experience you seek, the Marriott Marquis San Diego Marina hotel can deliver. With a spectacular waterfront setting in the heart of San Diego, and because it is adjacent to the San Diego Convention Center, the San Diego Marriott Marquis & Marina is the best location for business meetings and other corporate events in America’s Finest City. It offers 75,000 square feet of flexible meeting space, a 466-slip marina and unlimited recreation – making it the perfect place to transition from a day of business meetings to resort-style relaxation. “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.” Chris Arnold
  6. 6. 10 Design and Culture Change. Visionaries: Advocates for Society 11 Funding Stakeholders and Funding Sources. Possible funding for the conference will come from the following sources: 1. Corporate sponsorship, Apple, IDEO, Samsung etc. (Speakers) 2. Government and State organizations for the promotion of cultural awareness 3. Attendee ticket sales 4. Advertisers who could place banners or ads in conference and on materials 5. Stakeholders could be Speaker’s corporations and government/civic cultural awareness organizations, design related industries (AIGA, etc.) Promotion Campaign for Conference Possible promotion strategies for the conference: 1. Banner ads on corporate web pages, forums and blogs 2. Ads on design related websites such as AIGA, IDEO, Smashing Magazine, 3. Use Conference promotion sites such as Eventbrite.com and Lanyrd.com, AIGA.org, pastemagazine. com, interaction-design.org, isda.org 4. Print ads on posters and billboards near large cities with design related corporations 5. Print and online ads at universities, colleges, design related firms 6. Print ads inside design related magazines such as Core77, Dwell, Photoshop, Layers, Print, ID, HOW, Communication Arts, Digital Arts, “I am enthusiastic over human- ity’s extraordinary and sometimes very timely ingenuity. If you are in a shipwreck and all the boats are gone, a piano top buoyant enough to keep you afloat that comes along makes a fortuitous life preserver. But this is not to say that the best way to design a life preserver is in the form of a piano top. I think that we are clinging to a great many piano tops in accepting yesterday’s fortuitous contrivings as constituting the only means for solving a given problem.” Buckminster Fuller
  7. 7. 12 13 Design and Culture Change. Visionaries: Advocates for Society Design and Culture Change CONFERENCE Visionaries: Advocates for Society Featuring a list of the most influential Designers of our time: Dr. Barbara Miller Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) Saturday Oct 10, 2015, 8 am - 4 pm Marriott Marquis San Diego Marina California, USA Pre register: www.DCCConference.com 333 W Harbor Dr, San Diego, CA 92101-7700 800.228.9290 - 619.234.1500 - One Day Only - Visual Marketing: Posters Designed to reflect the subject and global significance of the relationship between Design and Culture Change. The five upward arrows represent the five speakers of the conference and the evolving nature of design in our century. The background in the logo is a series of panels. These represent the many facets of design. A white graph of the continents are shown which reflect the global culture. No longer is any one country self dependent, rather the entire global economy and culture must be taken into account regarding design. Font is Myriad Pro sans serif for its clean and modern feel. Poster does not show photographs of main speakers to keep a clean uncluttered layout. Focus on the strong graphic and copy is paramount in this particular promotion object. “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand
  8. 8. 14 Design and Culture Change. Visionaries: Advocates for Society 15 Design and Culture Change CONFERENCE Visionaries: Advocates for Society Saturday Oct 10, 2015, 8 am — 4 pm Pre register: www.DCCConference.com Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101- 800.228.9290 — 619.234.1500 Register online at www.DCCConference.com Or Fax to: 415.655.6666 Or Mail to: Registration: DCC Conference 123 State Street San Francisco, CA 95122 For information call: 415.657.8899 Fees: General Entrance Fee On or before August 10, 2015................................$400 After August 10, 2015...............................................$450 Group Discount for five or more attendees......$100 Teacher/Student/Military (with ID)......................$250 Registration Form Name: Male  Female  Company: Phone: Address: Credit Card: Visa  Mastercard  Amex  Discover  Other  Number: Exp. Date: Name on Card: CCV Code: E-mail: Check: Make checks payable to DCC Conference Names of additional attendees in group: Comments or questions: SIGN UP TODAY! Visit Beautiful San Diego... This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by five of the most influential designers of our age will enlighten, inform and educate you on these important design changes and challenges. VISIT OUR WEBSITE for more information DCCConference.com Marriott Marquis San Diego Marina Registration Form The Registration form is designed following the same layout as the conference schedule. Logo is placed at the top with the headline. Ample room is given to the attendee’s information. The layout is kept minimal and with a fair amount of white space. Form can be faxed or mailed for registration. A website registration option is given, and preferred. Several photos of the hotel and a map are given to balance out the layout. A short paragraph of the purpose of the conference is given and website address is mentioned at the bottom of the form. Similar content to be provided on the website sot hat online users can register easily. “It’s natural to think that living things must be the handiwork of a designer. But it was also natural to think that the sun went around the earth. Overcoming naive impressions to figure out how things really work is one of humanity’s highest callings. Steven Pinker
  9. 9. 16 17 Design and Culture Change. Visionaries: Advocates for Society Design and Culture Change CONFERENCE Visionaries: Advocates for Society Saturday Oct 10, 2015, 8 am — 4 pm Pre register: www.DCCConference.com Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101- 800.228.9290 — 619.234.1500 8 AM.......................Registration 9 AM.......................Opening Address / Design Trends 9:30 AM.................Dr. Barbara Miller Dr. Miller is Professor of Anthropology and International Affairs, and Director of the Culture in Global Affairs (CIGA) Research and Policy Program, at The George Washington University. She is an expert in ethnography and cultural anthropology. 10:30 am...............Tim Brown Tim at IDEO is probably the organization most closely associated with“design thinking,”a practice that spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts. 11:30 am...............LUNCH 12:30 pm...............Choi Gee Sung Choi joined Samsung’s trading arm in 1977 and worked in design and marketing to build the company’s market share in mobile phones, televisions, and digital media. Credited with pushing Samsung into first place among TV manufacturers, Choi’s design savvy, applied across the company he now leads, could significantly impact the future of the industry. 1:30 pm .................Janine Benyus A pioneer of the biomimicry movement, Janine has helped companies and other institutions develop products and strategies based on nature’s“best practices.”As founder of the Biomimicry Guild, she has worked with such clients to educate executives on how their business might benefit by emulating nature. 2:30 pm .................Jonathan Ive Apple’s senior vice-president for industrial design, also requires nothing less than perfection from his team. Jonathan has overseen such iconic products as the iMac, iPod, iPhone, and, most recently iPad. In so doing, he and his team have produced a range of products that have been central to the company’s revitalization. 3:30 pm .................Wrap Up and Closing Remarks 4:00 pm .................Cocktails and Meet and Greet with the Speakers Conference Schedule Thank you for attending! Conference Schedule The conference schedule is consistent with the Registration form. Similiar layout principles are shown. Logo is prominent at the top masthead. Headline has conference title and information. A breakdown of each speaker as well as their photo is provided to help enlighten the attendee. Colors are given to each speaker in relation to the upward arrows of the logo. These also aid in identification of the times each speaker will be talking. Each speaker is giving one hour. To be able to host five speakers in one day requires that only one hour be given. There will be a meet and greet opportunity at the end of the conference at 4pm. A short version of the conference schedule is provided on the trifold brochure as well as website. “Fashion is a language that creates itself in clothes to interpret reality.” Karl Lagerfeld
  10. 10. 18 Design and Culture Change. Visionaries: Advocates for Society 19 Saturday Oct 10, 2015, 8 am - 4 pm Design and Culture Change CONFERENCE Visionaries: Advocates for Society Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 - 800.228.9290 - 619.234.1500 Featuring a list of the most influential Designers of our time: Dr. Barbara Miller Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) Register Schedule Hotels Speakers Register Schedule Speakers Hotels Featuring a list of the most influential Designers of our time: Dr. Barbara Miller Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) Design and Culture Change CONFERENCE Visionaries: Advocates for Society Saturday Oct 10, 2015, 8 am - 4 pm Register Schedule Speakers Hotels Featuring a list of the most influential Designers of our time: Dr. Barbara Miller. Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) Design and Culture Change CONFERENCE Visionaries: Advocates for Society Saturday Oct 10, 2015, 8 am - 4 pm Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 - 800.228.9290 - 619.234.1500 Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 - 800.228.9290 - 619.234.1500 Saturday Oct 10, 2015, 8 am - 4 pm Design and Culture Change CONFERENCE Visionaries: Advocates for Society Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 - 800.228.9290 - 619.234.1500 Featuring a list of the most influential Designers of our time: Dr. Barbara Miller Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) Register Schedule Hotels Speakers Website/App Online Conference Visual Design The website and app will feature the prominent logo with links. Five colored arrows represent each of the five speakers and further states the idea of various cultures. Photos of speakers are shown. The atlas graphic stresses global culture. Links provided for Register, Schedule, Speakers, and Hotel. Linked Map provided. Site will be responsive to adapt to mobile devices and tablets. A short feedback form will be provided and reminder email sent to all attendees after the conference. This will help in preparing for future conferences. “Simplicity is about subtracting the obvious and adding the meaningful.” John Maeda
  11. 11. 20 21 Design and Culture Change. Visionaries: Advocates for Society Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA Dear Attendee, Thank you for your participation in our 2015 Design and Culture Change Conference. We hope you have an enjoyable and rewarding experience! A conference of this size requires the help of many organizations and team members. Despite this, without the involvement of design oriented individuals, such as you, the conference would not be possible. We hope that you take away useful knowledge from the conference. We know that through careful diligence and application of the principles presented here that positive change and a heightened cultural aware- ness, from a design perspective, can be achieved. Once again, thank you so much for attending our conference and we look foward to your participation in future conferences! Sincerely, Jim Earley Conference Organizer RMCAD Denver, CO Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 800.228.9290 - 619.234.1500 Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA Hi! My Name Is: Company Design is not just what it looks like and feels like. Design is how it works. Steve Jobs Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA DesignandCultureChange CONFERENCE Visionaries:AdvocatesforSociety SanDiego,California,USA Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA DesignandCultureChange CONFERENCE Visionaries:AdvocatesforSociety SanDiego,California,USA Marketing Materials Marketing materials continue the branding of the overall conference. Pens, paper and CD’s would be provided to all attendees. Speakers could provide media and media kits that would be part of the CD. The CD would have a videotape of the various presentations. These could be mailed to the attendees after the conclusion of the conference. Additional marketing materials could be provided such as T shirts and Hats. Should there be a future conference, these materials would help enforce the branding and encourage subsequent attendance at future conferences. “When you want to know how things really work, study them when they’re coming apart.” William Gibson
  12. 12. 22 Design and Culture Change. Visionaries: Advocates for Society 23 Dr. Miller is Professor of Anthropology and International Affairs, and Director of the Culture in Global Affairs (CIGA) Research and Policy Program, at The George Washing- ton University. Her vision in the world of ethnology and anthropology is invaluable in understanding Design and cultural change. Tim at IDEO is probably the organization most closely associated with“design thinking,” a practice that spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts. Choi joined Samsung’s trading arm in 1977 and worked in design and marketing to build the company’s market share in mobile phones, televisions, and digital media. Credited with pushing Samsung into first place among TV manufacturers. A pioneer of the biomimicry movement, Janine has helped companies and other institutions develop products and strategies based on nature’s“best practices.” Apple’s senior vice-president for industrial design, also requires nothing less than perfection from his team. Jonathan has overseen such iconic products as the iMac, iPod, iPhone, and, most recently iPad. This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by five of the most influential designers of our age will enlighten, inform and educate you on these important design changes and challenges. What is a Design Visionary? Where does one fit on the design hierarchy? Is it below Design Genius and above Design Thinker? The vast amount of information available to consumers is changing the way we choose products. Designers today need to stay current in these cultural trends. Featuring a list of the most influential Designers of our time: Barbara Miller (Ethnologist) Tim Brown (IDEO) Choi Gee Sung (Samsung) Janine Benyus (Biomimicry) Jonathan Ive (Apple) B M Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. Ivan Chermayeff Saturday Oct 10, 2015 8 am - 4 pm Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA Marriott Marquis San Diego Marina California, USA 333 W Harbor Dr, San Diego, CA 92101-7700 800.228.9290 - 619.234.1500 SCHEDULE 8 AM Registration 9 AM Opening Address / Design Trends 9:30 AM Barbara Miller 10:30 am Tim Brown 11:30 am LUNCH 12:30 pm Choi Gee Sung 1:30 pm Janine Benyus 2:30 pm Jonathan Ive 3:30 pm Wrap Up and Closing Remarks 4:00 pm Cocktails and Meet and Greet with the Speakers Brochure Trifold Brochures to further promote the conference and assist attendees. Prior to the conference attendees will be mailed a brochure upon receipt of their paid fee. For promotion purposes these trifolds could be mailed to design firms, colleges and companies that employ designers. The trifold is a perfect choice for ease of mailing. Paper would be made of recycled material in keeping with the culture of the conference. Consistent branding is shown on the brochure. Details of each speaker is provided. Colors are consistent with the poster. Colors on the bullet points match the order of the speakers. For the convenience of the attendee, a repeat of the schedule and fee information is provided on the inside of the brochure. “Simple is good.” Jim Henson
  13. 13. 24 25 Design and Culture Change. Visionaries: Advocates for Society Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA The most influential Designers of our time: Dr. Barbara Miller (GW Univ), Tim Brown (IDEO), Choi Gee Sung (Samsung) Janine Benyus (Biomimicry), Jonathan Ive (Apple) Oct 10, 2015 www.DCCConference.com Visionaries: Advocates for Society San Diego, California, USA The most influential Designers of our time Oct 10, 2015 www.DCCConference.com Design and Culture Change CONFERENCE Visionaries: Advocates for Society San Diego, California, USA With the most influential Designers of our time Oct 10, 2015 www.DCCConference.com Design and Culture Change CONFERENCE Online Banners To be able to reach the maximum amount of prospective attendees, an effective online campaign must be part of the marketing strategy. Marketing materials continue the branding of the overall conference. Online banner ads will help promote the conference. Banners would be shown on design related websites, blogs, forums and social web sites. Several sizes are given to offer a variety of price and site requirements. Ads will have a tracking URL which will give valuable information as to which site the reader saw the ad. This information will be used in future conference campaigns. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” Steve Jobs
  14. 14. 26 Design and Culture Change. Visionaries: Advocates for Society 27 Billboards Large scale print campaign: To further the promotion of the conference. In cities with large design firms, billboards may be used to further promote the conference. Billboards can be expensive but in areas that could have many possible attendees, they may be worth the additional cost. Consistent logo and typeface is shown. To keep the text readable at distances, the names of the speakers are omitted. Only the most pertinent information is given. This allows the text to be as large as possible. Website is prominently displayed an red text and date is in yellow test to stand out. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry
  15. 15. 28 29 Design and Culture Change. Visionaries: Advocates for Society Thank You! To organize a conference of this size requires the talents and resources of many individuals. Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to better understand and celebrate cultural change. Designers are truly visual advocates for society. Contemporary “design,” broadly conceived, is a cultural phenomenon with historic roots. We strive to cover a field that is increasingly interdisciplinary. Design and Culture probes design’s relation to other academic disciplines—including marketing, management, cultural studies, anthropology, material culture, geography, visual culture, and political economy—seeking rigorous and innovative critical frameworks with which to better understand the social, economic, and cultural forces shaping, and shaped by, design. Our conference attempts to analyze a broad range of contemporary design issues, as well as current discourse about, and representations of, the field of design. We’d like to thank all the organizers and supporters of the Design and Culture Change Conference. We look forward to seeing you next year. Sources: List of sources used in compilation of this report: • aiga.org • forbes.com • bloomberg.com • Ideo.com • samsung.com • apple.com • DesignIgnitesChange.org • QuotesonDesign.com Special thanks to Our Guest Speakers and the Marriott Marquis San Diego Marina for hosting our conference. A common mistake that people make when trying to design some- thing completely foolproof is to underestimate the ingenuity of complete fools.” Douglas Adams

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