The document discusses the key components of developing an organizational vision, mission, and strategy for success. It outlines that values, vision, and mission provide the foundation for an organization and performance results. Vision provides inspiration and guidance by describing what successful future looks like. Mission describes the overall purpose and reason for an organization's existence by answering who it serves, its purpose, and the ultimate outcome. The document provides guidance on creating a mission statement by identifying the problem, affected community, purpose, and target population.

1. The Road To Success
Vision & Mission

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Goals
o To establish values, vision and mission as the foundation for successful
development of an organization and the cornerstone for effective
performance results
o To provide a framework for developing a mission statement for your
organization or assessing the extent to which your current mission
statement is aligned with the needs of those you serve
o To explore and understand the dynamic relationship that exists between
an organization’s vision and values and the behaviors and practices that
enable success

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4. 4
The Road To Success

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Strategy Sequence
Vision
Mission
Long term goals
Strategy
Short term goals
Action plan
Values&Culture

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Values
Values are beliefs that your organization’s members hold in common and
endeavor to put into practice
 Values guide your organization’s members
in performing their work
 They answer the question “What are the
basic beliefs that we share as an
organization”?
 Adherence to the organization’s values,
“walking the talk”, fosters individual and
organizational integrity

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Vision

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Vision
A Vision is a guiding image of success
Vision
Inspiration
MotivationGuidance
 Begins with intuition and ideas
 Evolve through discussion
 Result in a shared sense of
direction and motivation

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Vision
 It answers the question “What
will success look like?”
 It is compelling
 It challenges and inspires the
group
 It focuses first on the client
 It describes what the
organization will look like
when functioning effectively.
Examples
“A just world without poverty”
“To become a world leader at
connecting people to wildlife and
conservation”
“To become the most influential bridge
between investors and entrepreneurs”
“To refresh the world, inspire moments
of optimism and happiness and make
a difference”

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Mission

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Mission
Mission describes the overarching purpose of the organization – the
reason it exists.
 Who are you, as an
organization?
 Why do you exist?
 What do you do?
 Who do you serve?
 Purpose: sentence that describe the end result
 An infinitive that indicates a change in
status
 An identification of the problem or
condition to be changed
 A description of the primary means used to
accomplish that purpose

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Create your mission statement
• What is the problem that exists to solve?
• Who is affected by the problem?
• How would the community be improved, changed or different if your
organization’s efforts were successful?
• What is the purpose of your organization?
• Why does it exist?
• What is the ultimate outcome or result you are hoping to achieve?

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Create your mission statement
• What business are you in?
• What do you do to fulfill your purpose?
• What is the broadest way in which you could state your work?
• For whom do you work?
• Who is your target population, your audience, your market?
• Where do you work?
• What are your geographic boundaries?