Design For Startups - Jan Miksovsky

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Design For Startups - Jan Miksovsky

  1. 1. User Experience & Metrics Design at a startup, from your perspective September 25, 2010 Jan Miksovsky Co-Founder and VP User Experience, Cozi
  2. 2. Bare-bones design can be successful <ul><li>Home page, 2010 </li></ul>First home page, 1998
  3. 3. Design determines what the product IS
  4. 4. Can you design?
  5. 5. Can you design well?
  6. 6. Finding a great designer
  7. 7. Design starts by talking with users Photo: Hobvias Sudoneighm
  8. 8. Need finding
  9. 9. Ideation
  10. 10. Pretty Photoshop
  11. 11. Create the simplest thing that could possibly work
  12. 12. Create the simplest thing that could possibly work
  13. 13. Create the simplest thing that could possibly work
  14. 14. Even a great designer will miss 25% of the time
  15. 15. Iterate — September 2006 <ul><li>Example? </li></ul>
  16. 16. Iterate — December 2006
  17. 17. Iterate – February 2008
  18. 18. Iterate – March 2008
  19. 19. Iterate – June 2008
  20. 20. Iterate – August 2009
  21. 21. Iterate – June 2010
  22. 22. Iterate – August 2010
  23. 23. Iterate – September 9, 2010
  24. 24. Iterate – September 30, 2010
  25. 25. Designs that don’t ship are meaningless 404 Error The page cannot be found
  26. 26. Your input as founder/executive Your input as just another user Feature priorities (what business needs) Feature priorities (what users want) Existence of problems with the product Solutions to problems with the product Whether design is supporting your brand Look and feel
  27. 27. Bucket testing (A/B testing)
  28. 28. ROI of design <ul><li>“ It’s impossible to measure ROI for user experience with a simple equation that can be applied across a wide swath of companies and projects.” </li></ul><ul><li>“ Leveraging Business Value: How ROI Changes User Experience”, Adaptive Path http://adaptivepath.com/ideas/reports/businessvalue </li></ul>
  29. 29. Design requires trust
  30. 30. Design requires trust
  31. 31. Design requires trust
  32. 32. Design requires trust
  33. 33. Design requires trust
  34. 34. Design is not enough <ul><li>Without </li></ul><ul><li>Funds </li></ul><ul><li>Good management </li></ul><ul><li>Great engineers </li></ul><ul><li>Distribution </li></ul><ul><li>Business model </li></ul><ul><li>Hard work </li></ul><ul><li>And copious amounts of luck </li></ul><ul><li>… a great design won’t matter </li></ul>
  35. 35. Design, from your perspective <ul><li>Bring a great designer on board </li></ul><ul><li>Start with the simplest thing that could possibly work </li></ul><ul><li>Design will miss 25% of the time </li></ul><ul><li>Expect iteration </li></ul><ul><li>Designs that don’t ship are meaningless </li></ul><ul><li>Trust your designer </li></ul><ul><li>Design is not enough </li></ul>
  36. 36. Thank you <ul><li>Jan Miksovsky </li></ul><ul><li>[email_address] </li></ul><ul><li>miksovsky.blogs.com/flowstate </li></ul><ul><li>@JanMiksovsky </li></ul>

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