Let’s all be friends! How great design relies on collaboration
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Design Process: The Art of Guided Chaos
- 1. design process the art of guided chaos Eric Toledo Director of Design Ops @MailChimp
- 2. mailchimp design
- 3. Brand & Culture Product Marketing Product Design Design
- 4. Brand & Culture Product Marketing Product Design
- 5. Product Design
- 6. design is chaos
- 7. divergence is healthy
- 8. idea confidence
- 9. product development
- 10. Prioritized Queue Ideas Staffing Cross functional Planning Week Mission Control Planning WeekProject Proposals Staffing & Learning ~ 4 Weeks ~ 2 Weeks 1 Week Production Every 2 weeks Execution Cross functional Showcase Execution 10 Weeks
- 11. Planning Week ExecutionExplore Design Core Projects Prioritized Projects Product Marketing
- 12. orientation
- 13. centralized vs distributed
- 14. centralized partnership
- 15. cross functional XFteam XFteam XFteam XFteam XFteam XFteam D DD DD D
- 16. core XFteam XFteam XFteam XFteam XFteam XFteam D DD DD D
- 17. Product Management EngineeringDesign Brand & Culture Product Marketing
- 18. design process
- 19. flows sketch wires comps prototype
- 20. sketch comps markup / css
- 21. sketch react app
- 22. tools to communicate
- 23. design process is an iterative function of confidence
- 24. harness the chaos
- 25. go wide
- 26. Define Learn Define Execute Explore Create
- 27. Define Learn Define Execute Explore Create Diverge Diverge Converge Converge
- 28. Define Learn Define Execute Explore Create ¯_( )_/¯ Diverge Diverge Converge Converge
- 29. Ideate Refine Test
- 30. Ideate RefineTest Diverge Converge
- 31. idea confidence
- 32. idea confidence Visibility Shared Ownership Parts Bin
- 33. idea confidence Visibility Shared Ownership Parts Bin
- 34. checkpoints
- 35. Weekly Statuses Design Reviews Product Round Ups Design Office Hours Showcases
- 36. Week 1 Week 2
- 37. Week 1 Week 2 Showcase Thur Increasing confidence
- 38. Week 1 Week 2 Showcase Thur Status M Status M Increasing confidence
- 39. Week 1 Week 2 Design Review Tu Design Review Tu Status M Status M Increasing confidence Showcase Thur
- 40. Design Review Tu Design Review Tu Product Round Up Wed Increasing confidence Status M Status M Showcase Thur Product Round Up Wed
- 41. Project Round Up Wed Office Hours Fri Office Hours Fri Increasing confidence Design Review Tu Design Review Tu Status M Status M Showcase Thur Project Round Up Wed
- 42. idea confidence Parts Bin Shared Ownership Visibility
- 43. visibility
- 44. share early and often
- 45. • Core Reviews • Invision • Slack #wip • JIRA • Status Sheet
- 46. use your feet
- 47. idea confidence Parts Bin Visibility Shared Ownership
- 48. shared ownership
- 49. building consensus
- 50. “ideation is about shared invention. attaching a single person to a single idea hinders collaboration and greatness” - Brendan Boyle
- 51. cross functional show and tell
- 52. follow up
- 53. design QA
- 54. Shared Ownership idea confidence Visibility Parts Bin
- 55. a parts bin
- 56. beyond MVP
- 57. idea confidence Visibility Shared Ownership Parts Bin
- 58. confidence Visibility Shared Ownership Parts Bin
- 59. confidence Parts Bin
- 60. confidence
- 61. reflect & react
- 62. retrospective
- 63. sample habits • Build early consensus • Elevate compromises to leadership • Document design decisions • Account for design work in planning week • Participate in planning & statuses
- 64. take aways • Establish checkpoints • Foster visibility • Nurture shared ownership • Save the flakes • Reflect and React
- 65. excellence is a continuous process - A. P. J. Abdul Kalam
