• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Reputation Monitoring and Management Through Search - SMX West 2008
 

Reputation Monitoring and Management Through Search - SMX West 2008

on

  • 410 views

Online reputation monitoring and management through search engines.

Online reputation monitoring and management through search engines.

Statistics

Views

Total Views
410
Views on SlideShare
407
Embed Views
3

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 3

http://www.searchenginejournal.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Reputation Monitoring and Management Through Search - SMX West 2008 Reputation Monitoring and Management Through Search - SMX West 2008 Presentation Transcript

    • Reputation Monitoring & Management Through Search SMX West – Santa Clara 2008 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
        • It is inevitable that people will talk about you.
        • Sometimes the conversation is not so good.
        • Internet - allows people to communicate to the masses.
        • Blogs, review & comparison sites and forums give the consumer more power than in past times.
      Your Online Reputation What Does Your Online Reputation Say About You?
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • What do the first three pages in search results say about you?
        • Most companies hold # 1 spot with corporate web site when searching for brand name. What about 2-30?
        • Why do you even need to worry about it?
        • How can you gain better control over the first 3 pages of search results?
        • Multiple domains/sites, shopping feeds, review sites or…
        • Social Media/Networking Sites!
      Managing the SERPs
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
        • Facebook
        • MySpace
        • LinkedIn
        • Twitter
      Where To Start? There are literally hundreds and hundreds of opportunities to create user accounts at social media and social networking sites.
        • Flickr
        • YouTube
        • Mashable
        • MyBlogLog
        • Del.icio.us
        • Digg
        • StumbleUpon
        • Technorati
      Additional Social Media Sites: http://vandelaydesign.com/blog/social-media/list-social-networks/ http://arsenalmarketing.com/blog-marketing/social-bookmarking-list-over-120-sites-with-page-rank
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • Most social media sites allow you to write something about yourself. This is what is referred to as “your profile.”
        • Use company name as your user name.
        • Add brief description of your company.
        • Link back to your web site and if possible, multiple sites and/or pages.
        • Add contacts and/or join groups.
        • Link to other social media profiles.
        • Get involved!
      Setting Up Profiles
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • Social media profiles will not help in online reputation management unless they are indexed by search engines.
        • Add your social media profiles to your “About Us” page ( example ).
        • Add your social media profiles within your blog or blog posts.
        • Adding contacts in social media sites will help with indexing.
        • Link to social media profiles in online press releases.
        • Buy paid links and point them to your social media profiles.
      • The main idea is to link to them from pages that are already indexed!
      Getting Profiles Indexed
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Summary: Control 27 search results, 18 of which are direct result of social media.
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
        • Branding Opportunities
        • Build Link Popularity
        • Attract Traffic
        • Interaction With the Public
        • Networking Opportunities
      Additional Benefits Besides helping you to control online reputation management, social media sites offer the following benefits:
    • w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Thank you! David Wallace - CEO, SearchRank [email_address] 623-551-3742 That’s All Folks!