Reputation Monitoring and Management Through Search - SMX West 2008

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Online reputation monitoring and management through search engines.

Online reputation monitoring and management through search engines.

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  • 1. Reputation Monitoring & Management Through Search SMX West – Santa Clara 2008 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 2. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • It is inevitable that people will talk about you.
      • Sometimes the conversation is not so good.
      • Internet - allows people to communicate to the masses.
      • Blogs, review & comparison sites and forums give the consumer more power than in past times.
    Your Online Reputation What Does Your Online Reputation Say About You?
  • 3. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • What do the first three pages in search results say about you?
      • Most companies hold # 1 spot with corporate web site when searching for brand name. What about 2-30?
      • Why do you even need to worry about it?
      • How can you gain better control over the first 3 pages of search results?
      • Multiple domains/sites, shopping feeds, review sites or…
      • Social Media/Networking Sites!
    Managing the SERPs
  • 4. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • Facebook
      • MySpace
      • LinkedIn
      • Twitter
    Where To Start? There are literally hundreds and hundreds of opportunities to create user accounts at social media and social networking sites.
      • Flickr
      • YouTube
      • Mashable
      • MyBlogLog
      • Del.icio.us
      • Digg
      • StumbleUpon
      • Technorati
    Additional Social Media Sites: http://vandelaydesign.com/blog/social-media/list-social-networks/ http://arsenalmarketing.com/blog-marketing/social-bookmarking-list-over-120-sites-with-page-rank
  • 5. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • Most social media sites allow you to write something about yourself. This is what is referred to as “your profile.”
      • Use company name as your user name.
      • Add brief description of your company.
      • Link back to your web site and if possible, multiple sites and/or pages.
      • Add contacts and/or join groups.
      • Link to other social media profiles.
      • Get involved!
    Setting Up Profiles
  • 6. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
    • Social media profiles will not help in online reputation management unless they are indexed by search engines.
      • Add your social media profiles to your “About Us” page ( example ).
      • Add your social media profiles within your blog or blog posts.
      • Adding contacts in social media sites will help with indexing.
      • Link to social media profiles in online press releases.
      • Buy paid links and point them to your social media profiles.
    • The main idea is to link to them from pages that are already indexed!
    Getting Profiles Indexed
  • 7. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 8. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 9. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 10. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 11. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  • 12. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Summary: Control 27 search results, 18 of which are direct result of social media.
  • 13. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
      • Branding Opportunities
      • Build Link Popularity
      • Attract Traffic
      • Interaction With the Public
      • Networking Opportunities
    Additional Benefits Besides helping you to control online reputation management, social media sites offer the following benefits:
  • 14. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Thank you! David Wallace - CEO, SearchRank [email_address] 623-551-3742 That’s All Folks!