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Reputation Monitoring and Management Through Search - SMX West 2008

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Online reputation monitoring and management through search engines.

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Reputation Monitoring and Management Through Search - SMX West 2008

  1. 1. Reputation Monitoring & Management Through Search SMX West – Santa Clara 2008 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  2. 2. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>It is inevitable that people will talk about you. </li></ul></ul><ul><ul><li>Sometimes the conversation is not so good. </li></ul></ul><ul><ul><li>Internet - allows people to communicate to the masses. </li></ul></ul><ul><ul><li>Blogs, review & comparison sites and forums give the consumer more power than in past times. </li></ul></ul>Your Online Reputation What Does Your Online Reputation Say About You?
  3. 3. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><li>What do the first three pages in search results say about you? </li></ul><ul><ul><li>Most companies hold # 1 spot with corporate web site when searching for brand name. What about 2-30? </li></ul></ul><ul><ul><li>Why do you even need to worry about it? </li></ul></ul><ul><ul><li>How can you gain better control over the first 3 pages of search results? </li></ul></ul><ul><ul><li>Multiple domains/sites, shopping feeds, review sites or… </li></ul></ul><ul><ul><li>Social Media/Networking Sites! </li></ul></ul>Managing the SERPs
  4. 4. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Where To Start? There are literally hundreds and hundreds of opportunities to create user accounts at social media and social networking sites. <ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Mashable </li></ul></ul><ul><ul><li>MyBlogLog </li></ul></ul><ul><ul><li>Del.icio.us </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>Additional Social Media Sites: http://vandelaydesign.com/blog/social-media/list-social-networks/ http://arsenalmarketing.com/blog-marketing/social-bookmarking-list-over-120-sites-with-page-rank
  5. 5. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><li>Most social media sites allow you to write something about yourself. This is what is referred to as “your profile.” </li></ul><ul><ul><li>Use company name as your user name. </li></ul></ul><ul><ul><li>Add brief description of your company. </li></ul></ul><ul><ul><li>Link back to your web site and if possible, multiple sites and/or pages. </li></ul></ul><ul><ul><li>Add contacts and/or join groups. </li></ul></ul><ul><ul><li>Link to other social media profiles. </li></ul></ul><ul><ul><li>Get involved! </li></ul></ul>Setting Up Profiles
  6. 6. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><li>Social media profiles will not help in online reputation management unless they are indexed by search engines. </li></ul><ul><ul><li>Add your social media profiles to your “About Us” page ( example ). </li></ul></ul><ul><ul><li>Add your social media profiles within your blog or blog posts. </li></ul></ul><ul><ul><li>Adding contacts in social media sites will help with indexing. </li></ul></ul><ul><ul><li>Link to social media profiles in online press releases. </li></ul></ul><ul><ul><li>Buy paid links and point them to your social media profiles. </li></ul></ul><ul><li>The main idea is to link to them from pages that are already indexed! </li></ul>Getting Profiles Indexed
  7. 7. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  8. 8. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  9. 9. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  10. 10. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  11. 11. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  12. 12. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Summary: Control 27 search results, 18 of which are direct result of social media.
  13. 13. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Branding Opportunities </li></ul></ul><ul><ul><li>Build Link Popularity </li></ul></ul><ul><ul><li>Attract Traffic </li></ul></ul><ul><ul><li>Interaction With the Public </li></ul></ul><ul><ul><li>Networking Opportunities </li></ul></ul>Additional Benefits Besides helping you to control online reputation management, social media sites offer the following benefits:
  14. 14. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Thank you! David Wallace - CEO, SearchRank [email_address] 623-551-3742 That’s All Folks!

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