10 Tips for Google Success - Travel Bloggers Unite - Porto

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10 Tips for Google Success - Travel Bloggers Unite - Porto

  1. 1. 10 Tips for Google Success
  2. 2. Hey, I’m Scott
  3. 3. I’m from Scotland (if you havent guessed)
  4. 4. I Drive Fast Beetles
  5. 5. And I’m a bit of a geek
  6. 6. Make Sure Google Can Index Your Content
  7. 7. Plugins Like All-In-One SEO Do This
  8. 8. Which Leads to This
  9. 9. And This
  10. 10. Install WordPress SEO Plugin by Yoast
  11. 11. Features Of WordPress SEO• Full Documentation and Walkthrough• Auto Generated Sitemap files• Customisable Post Titles and Meta Descriptions• Solves Canonical Issues• Clean Code• Makes it Easy to Connect Blogs With Google WMT
  12. 12. Google WMT Gives us Information
  13. 13. Research What People Are Searching For
  14. 14. Google Keyword Tool
  15. 15. Google Insights
  16. 16. Google Suggests and Related Search
  17. 17. Write For A Wider Audience
  18. 18. Hotel Reviews
  19. 19. Attraction Reviews
  20. 20. Restaurant Reviews
  21. 21. Use Affiliate Links Strategically
  22. 22. You Can Learn From The Big Boys
  23. 23. Or You Can Do It The Easy Way
  24. 24. People Cant Resist Big Buttons
  25. 25. We All Love Being Told What To Do
  26. 26. So Use It To Your Advantage
  27. 27. Don’t Let AdSense Ruin Your Content
  28. 28. Ads Above the FoldSites Like This Got Penalised By Panda
  29. 29. Panda’s Love Great Content But Hate Ads
  30. 30. The Exception Prove the Rule ;)
  31. 31. Entice People To Visit Your Site
  32. 32. Star Ratings Make You Look Important
  33. 33. But Its Still Hard To Stand Out
  34. 34. We Get A Deadly Combo
  35. 35. We Get A Deadly Combo
  36. 36. “Just One More Thing”
  37. 37. Lazy SEO’s Copy Title Tags
  38. 38. Ensure Visitors Share Your Content
  39. 39. Digg Digg Floating Display Is Great For This
  40. 40. Get Yourself Extra Clicks From Image Search
  41. 41. Its Easier To Rank Images In Crowded Spaces
  42. 42. Watch How You Link To Other Websites
  43. 43. Even If You Get Offered Money For It
  44. 44. Because Links Like This Will Get You Penalised
  45. 45. Keep It Natural And Editorial
  46. 46. • Make Sure Google Can Index Your Content• Research What People Are Searching For• Write For A Wider Audience• Use Affiliate Links Strategically• Don’t Let AdSense Ruin Your Content• Entice People To Visit Your Site• Ensure Visitors Share Your Content• Get Yourself Extra Clicks From Image Search• Watch How You Link To Other Websites• Don’t Obsess Over SEO
  47. 47. Questions?P.S Follow me on Twitter @Scott_McLay
  48. 48. Additional Stuff
  49. 49. WordPress Plugins• General SEO - WordPress SEO• Star Ratings - Author Post Ratings• Google Authorship - Gunner Technology Authorship• Social Sharing – DiggDigg• Website Load Speed – W3 Total Cache• Backups – WordPress Backup to Dropbox• Broken Links – Broken Link Checker• G Analytics - Google Analytics for WordPress
  50. 50. Resources• Google Panda - http://mz.cm/iTJ4AE• Google Penguin - http://bit.ly/JcQyQQ• CTR Improvements - http://bit.ly/HnHU3v• W3 Total Cache Guide - http://bit.ly/aeAo3w• Keyword Research - http://mz.cm/f3iSxA• AdSense Post Panda - http://mz.cm/rGRnnZ• Using Affiliate Links - http://bit.ly/cmZUrS

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