10 Tips for Google Success - Travel Bloggers Unite - Porto
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10 Tips for Google Success - Travel Bloggers Unite - Porto

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10 Tips for Google Success - Travel Bloggers Unite - Porto 10 Tips for Google Success - Travel Bloggers Unite - Porto Presentation Transcript

  • 10 Tips for Google Success
  • Hey, I’m Scott
  • I’m from Scotland (if you havent guessed)
  • I Drive Fast Beetles
  • And I’m a bit of a geek
  • Make Sure Google Can Index Your Content
  • Plugins Like All-In-One SEO Do This
  • Which Leads to This
  • And This
  • Install WordPress SEO Plugin by Yoast
  • Features Of WordPress SEO• Full Documentation and Walkthrough• Auto Generated Sitemap files• Customisable Post Titles and Meta Descriptions• Solves Canonical Issues• Clean Code• Makes it Easy to Connect Blogs With Google WMT
  • Google WMT Gives us Information
  • Research What People Are Searching For
  • Google Keyword Tool
  • Google Insights
  • Google Suggests and Related Search
  • Write For A Wider Audience
  • Hotel Reviews
  • Attraction Reviews
  • Restaurant Reviews
  • Use Affiliate Links Strategically
  • You Can Learn From The Big Boys
  • Or You Can Do It The Easy Way
  • People Cant Resist Big Buttons
  • We All Love Being Told What To Do
  • So Use It To Your Advantage
  • Don’t Let AdSense Ruin Your Content
  • Ads Above the FoldSites Like This Got Penalised By Panda
  • Panda’s Love Great Content But Hate Ads
  • The Exception Prove the Rule ;)
  • Entice People To Visit Your Site
  • Star Ratings Make You Look Important
  • But Its Still Hard To Stand Out
  • We Get A Deadly Combo
  • We Get A Deadly Combo
  • “Just One More Thing”
  • Lazy SEO’s Copy Title Tags
  • Ensure Visitors Share Your Content
  • Digg Digg Floating Display Is Great For This
  • Get Yourself Extra Clicks From Image Search
  • Its Easier To Rank Images In Crowded Spaces
  • Watch How You Link To Other Websites
  • Even If You Get Offered Money For It
  • Because Links Like This Will Get You Penalised
  • Keep It Natural And Editorial
  • • Make Sure Google Can Index Your Content• Research What People Are Searching For• Write For A Wider Audience• Use Affiliate Links Strategically• Don’t Let AdSense Ruin Your Content• Entice People To Visit Your Site• Ensure Visitors Share Your Content• Get Yourself Extra Clicks From Image Search• Watch How You Link To Other Websites• Don’t Obsess Over SEO
  • Questions?P.S Follow me on Twitter @Scott_McLay
  • Additional Stuff
  • WordPress Plugins• General SEO - WordPress SEO• Star Ratings - Author Post Ratings• Google Authorship - Gunner Technology Authorship• Social Sharing – DiggDigg• Website Load Speed – W3 Total Cache• Backups – WordPress Backup to Dropbox• Broken Links – Broken Link Checker• G Analytics - Google Analytics for WordPress
  • Resources• Google Panda - http://mz.cm/iTJ4AE• Google Penguin - http://bit.ly/JcQyQQ• CTR Improvements - http://bit.ly/HnHU3v• W3 Total Cache Guide - http://bit.ly/aeAo3w• Keyword Research - http://mz.cm/f3iSxA• AdSense Post Panda - http://mz.cm/rGRnnZ• Using Affiliate Links - http://bit.ly/cmZUrS