Marieke shares tips on how to improve the SEO fitness of your site.

1. 7 tips on how to improve
the SEO fitness of your site

2. Marieke van de Rakt
marieke@yoast.com
@mariekerakt

3. Today’s presentation
• What is SEO fitness?
• Is my site SEO fit (enough)?
• 7 tips to start improving
• Staying SEO fit

4. What is SEO fitness?

5. Why are sites not
as SEO fit as they could be?

6. Why are sites not as fit as they could be?
• Lots and lots of content
• Lack of internal linking
• Lack of Schema implementation
• Poor quality of texts
And…. the demands of Google rise...

7. Google is amazingly smart
in reading texts

10. Google tries to mimic
a human-being

11. Google does not
understand structure

13. Schema.org helps Google
with understanding structure

14. SEO fitness is
important because:
1. Sites get bigger
and older
2. Google is getting
smarter

15. Are you SEO fit?
Take the
quiz! »

16. 7 tips
1. Improve your schema implementation
2. Use structured data blocks
3. Improve your cornerstones - readability
4. Write SEO-proof content
5. Improve internal linking
6. Discover and solve keyword cannibalization
7. Solve orphaned content

17. 1.Improve your schema implementation

18. Schema Pieces

19. Scattered pieces of Schema

20. We connect the puzzle pieces

21. We need some input

23. What’s in it for you?

24. Knowledge panel

27. 2. Use structured data blocks

28. Yoast Structured data blocks
FAQ block How-to block

29. Structured data blocks

30. 3. Improve your cornerstones

31. Which pages are most important?

32. Improve the readability
of your cornerstones

33. a. Structure of a text

34. b. Clear paragraphs

36. c. Short sentences

37. 4. Write SEO-proof content

40. Optimizing for
the search engines
should never
compromise your
readability

41. No more exact
matching keywords

42. Plurals, past tense, synonyms

43. 5. Improve internal linking

44. Internal linking

47. Contextual linking

48. 6. Discover and solve
keyword cannibalization

50. Keyword cannibalization

51. 7. Solve orphaned content

52. Use the text
link counter!

53. 7 tips
1. Improve your schema implementation
2. Use structured data blocks
3. Improve your cornerstones - readability
4. Write SEO-proof content
5. Improve internal linking
6. Discover and solve keyword cannibalization
7. Solve orphaned content

54. Staying SEO fit

55. Some tips on how to keep up
the good work
• Craft a to-do list and set goals
• Reserve time in your calendar voor SEO
• Check out (automation) tools
• Develop a routine for recurring tasks
(like keyword research)
• SEO should be part of your site maintenance

56. Site love

57. Key takeaways
• Demands of SEO Fitness have risen
• Get fit with some quick wins: keyword cannibalization,
schema, improving your internal linking;
• Develop a routine and make SEO part of your site
maintenance;

58. Give your site the love it deserves

60. Questions????
marieke@yoast.com
@mariekerakt