Lecture 0 NSF I-Corps March 2012 intro to the class
1. Syllabus for Today
9:00–11:30 Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30 Lunch
1:30–3:00 Class 1: Bus Model / Customer Development
3:00–6:00 Get out of the building!
7:00–8:00 Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
Internet Access User ID: icorps Password: stanford21
2. The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve Blank
Jon Feiber
Jon Burke
Jerry Engel
#leanlaunchpad
3. This Session
• The teaching team
• Why are you here?
• Teaching team philosophy
• Our expectations of you
• Your team introduction/business model canvas
5. Steve Blank,Jon Feiber, John Burke, Jerry Engel
• •
8 startups in Silicon Valley BS CS/Astro Physics U of
Colorado •
Yale BS EE
McKinsey and Co. • Chair, New Venture
• Semiconductors • VP Networking SUN •
•
Charles River Ventures
Stanford Ph.D MS&E
Creation & Venture
Capital Program
• V.C. @ MDV since 1991
• Supercomputers • TA: E145, Mayfield
Fellows, MS&E 273
• Teaching at Haas for
22 years
• Consumer electronics • V.C. @ Floodgate
• On boards of 5
companies
• Video games ann@floodgate.com
• Enterprise software @annimaniac
• Military intelligence
sblank@stanford.edu
@sgblank
www.steveblank.com
6. Steve Blank, Jon Feiber, John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley
• Semiconductors
• Yale BS EE
• BS CS/Astro Physics U of Colorado• McKinsey and Co.
• Supercomputers
• Consumer electronics
• Chair, New Venture
Creation & Venture
•
• Video games • 50 employee, VP Networking @ SunCharles River Ventures
• Enterprise software
th
• Stanford Ph.D MS&E •
Capital Program
Teaching at Haas for
• V.C. @ MDV since 1991
• Military intelligence • V.C. @ Floodgate
•
22 years
On boards of 5
Teach: jdf@mdv.com ann@floodgate.com
companies
Stanford, Berkeley, Colum @annimaniac
bia
Details at
www.steveblank.com
7. Steve Blank, Jon Feiber,John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley • BS CS/Astro
• Semiconductors Physics U of • BSMechEngineering U.C. Berkeley,
• Supercomputers Colorado • Chair, New Venture
• Consumer electronics • VP Networking • BA Economics U.C. Santa Cruz, Creation & Venture
• Video games
•
Capital Program
• Enterprise software
•
SUN
V.C. @ MDV since
MBA Harvard Business School • Teaching at Haas for
•
• Military intelligence 22 years
1991 Founder BMI Software • On boards of 5
•
companies
Teach:
Stanford, Berkeley, Colum
VC at ABS Ventures
bia • Co-founder True Ventures
Details at jburke@trueventures.com
www.steveblank.com
@andemca
8. Steve Blank, Jon Feiber,John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley • BS CS/Astro Physics U • BSMechEngineering U.C.
• Semiconductors
• Founder of Entrepreneurship program
of Colorado Berkeley,
• Supercomputers • 50th employee, VP • BA Economics U.C. Santa
• Consumer electronics Networking @ Su Cruz,
• Video games • at Berkeley
MBA Harvard Business
• Enterprise software •
• Teaching at Haas for 22 years
V.C. @ MDV since 1991 School
• Military intelligence • jdf@mdv.com • Founder BMI Software
•
• VC @ Monitor Ventures
VC at ABS Ventures
Teach: • Co-founder True Ventures
• On boards of 5 companies
Stanford, Berkeley, Columbia jburke@trueventures.com
@andemca
• 30+ years in the Valley founding and
Details at
www.steveblank.com
growing tech ventures
engel@haas.berkeley.edu
9. Bhavik Joshi - Course Assistant
joshibhavik@gmail.com
http://about.me/bhavikjoshi
@joshi_bhavik
• Co-founder: Early stage clean tech startup 2011 – Present
• Sr. Lecturer California College of Arts (Design MBA program) - Present
• Better Place (13th employee) 2008-2011
• Berkeley/Columbia MBA 2008/09
• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present
• 2000 – 2007 Enterprise Software
• 1998 – 2000 Tata Motors India
•Role: Class/lecture questions, logistics and coordination
12. Because we know something we
didn’t before
We Now Know How to Build Startups
13. Course Objective: Idea to a Business
• What does it take to go from idea to a business?
– Business Model + Customer Development
– Hypotheses testing of the business model(s)
– Get “out of the building”
14. Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges
of a real startup
– Our expectations are unreasonable, they require
extraordinary effort
– We expect failures, iterations and Pivots
– Class is a “lab” - books/lectures are tools, not answers
– Fail fast, learn quick, push you outside your comfort zone
15. Teaching team philosophy
• This class is taught using the “Startup Culture”
– We’re tough, direct, fair - you need to be the same
– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director
– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we
push you
• We don’t pretend to be domain experts, we know
you are smarter than we are
16. Getting Out of The Building
• This class is not about our lectures
• The class is not about your attendance
• The class is about the work your entire team
does outside the building
• It’s the difference between a vision and a
hallucination
17. Our Expectations of You
• This is a full-contact, immersive class
– All of you will be full participants – here and remotely
– You will spend lots of time outside of your university
– You all will do all the work assigned (and it is a lot
more than you probably realize)
– No “dine and dash”
• If you think you are not learning, or you all
cannot commit the time, see your NSF program
manager
18. Team Deliverables
• Each Week – 10 minute presentation
– Lessons Learned presentation 7 minutes
• Instructor critique 3 minutes
– UpdatedWordPress blog
– Tens of Hours of “outside the building” learning
• May Presentation
– 20 minute Lessons Learned Summary
– 2 minute video of what you learned
– 2 minute science video
19. Syllabus
Each week
• We teach you about the business model
• You get out of the building and test hypotheses
• Your team presents what you all learned
Repeat for 8 weeks
20. Syllabus for Today
9:00–11:30 Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30 Lunch
1:30–3:00 Class 1: Bus Model / Customer Development
3:00–6:00 Get out of the building!
7:00–8:00 Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
21. Syllabus for Tomorrow
9:00–1:00 Team Presentations
1:00- 2:00 Lunch
2:00– 3:00 Lecture 2: Value Proposition
3:00- 6:00 Get Out of the Building
7:00–8:00 Workshop: Mentor Tutorial
Homework: Value Proposition Hypotheses –
present findings tomorrow!
22. Syllabus for Thursday
9:00–1:00 Team Presentations
1:00 -2:00 Lunch
2:00 – 3:00 Lecture 3: Customers/Users/Payers
3:00- 4:00 Workshop: Video Lecture Setup
Homework: Customer Hypotheses – present findings Mar 28th!
23. Syllabus for March 28th – April 25th
• 9:00–12:00pm PST Classes 4 – 8
Homework: You present findings every week to all teams
24. Syllabus for May 22nd – 23rd
• Dec 13th 9:00–5:00pm PST
– Rehearsal Day at Stanford
• Dec 14th 9:00–5:00pm PST
– Demo Day at Stanford
All team members required both days