Social networks and web 2.0 tools

995 views
967 views

Published on

How to use social networks and web 2.0 tools for searching and to get in depth information.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
995
On SlideShare
0
From Embeds
0
Number of Embeds
175
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social networks and web 2.0 tools

  1. 1. Social Networks & Web 2.0<br />www.facebook.com/mataninfo<br />
  2. 2.
  3. 3. 3<br />Social Media - Just Numbers<br /><ul><li>The power belongs to the crowds
  4. 4. 750 Million users in Facebook
  5. 5. 490 Million users in You Tube
  6. 6. 190 Million tweets every day </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  7. 7. 4<br />Social Media - A New World<br /><ul><li>Social Media is a fundamental shift in how humans communicate, interact, collaborate, create, inform themselves, prioritize, organize, buy, sell, and play.
  8. 8. 53% of American audience are willing to exchange their location in exchange for relevant content and better information.</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  9. 9. 5<br />Social Media - Business Perspective<br /><ul><li>Companies with blog generate 67% more leads per month than those who do not.
  10. 10. 69% marketers are shifting their budgets toward social media
  11. 11. 41% of companies are acquiring customers through Facebook
  12. 12. Social media helps marketers improve search results.</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  13. 13. 6<br />Social Media - What’s in it for us?<br /><ul><li>In depth informationabout companies
  14. 14. In depth informationabout experts
  15. 15. Fantastic competitive intelligence tool
  16. 16. A marketingtool for us as professionals </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  17. 17.
  18. 18. 8<br />Facebook<br /><ul><li>New interface for individuals – TimeLine
  19. 19. Imagine that when you follow a competitor</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  20. 20. 9<br />Facebook - Newsfeed<br /><ul><li>Mark as top stories newsfeed from your competitors</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  21. 21. 10<br />Facebook – Smart Lists<br /><ul><li>Stay updated by the content of your choice</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  22. 22. 11<br />Facebook – Groups<br /><ul><li>Learn about a subject of interest</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  23. 23. 12<br />Facebook – Subscribe<br /><ul><li>Follow your experts no need to be his/her friend</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  24. 24.
  25. 25. 14<br />LinkedIn Companies Statistics<br /><ul><li>Segmentation by:
  26. 26. Titles
  27. 27. Education
  28. 28. Years of experience</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  29. 29. 15<br />LinkedIn Alerts<br /><ul><li>LinkedIn allows you not only follow companies but also create alerts when new employees are recruited</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  30. 30.
  31. 31. 17<br />Twitter Analytics<br /><ul><li>Learn about people according to their number of followers/following/listed</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  32. 32. 18<br />Twitter Analytics<br /><ul><li>“copy” other lists to find experts</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  33. 33. 19<br />Twitter Analytics<br />Authentic persona<br /> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  34. 34.
  35. 35. 21<br />You Tube<br /><ul><li>www.youtube.com/categories
  36. 36. Allows searching by categories
  37. 37. Business
  38. 38. Politics
  39. 39. People/Blogs
  40. 40. Subscribe to channels to
  41. 41. Follow companies
  42. 42. Follow topics</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  43. 43.
  44. 44. 23<br />Hoot Suite<br /><ul><li>Allows posting your status to ALL social networks
  45. 45. Search the social media </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  46. 46. Social Mention<br /><ul><li>Real time social media search</li></ul>How much this brand is mentioned on social media<br />The ratio of mentions between positive and negative<br />The same users are speaking highly on the same brand<br />Number of unique authors<br /> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  47. 47. 25<br />Stay Tuned<br /><ul><li>Click Like and get updates on social media stuff related to the information world
  48. 48. Subscribe via RSS</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  49. 49. SaritHaim<br />sarit.haim@gmail.com<br />www.mataninfo.co.il<br />www.facebook.com/mataninfo<br />08-8573171, 054-8035645<br />

×