Social networks and web 2.0 tools
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Social networks and web 2.0 tools

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How to use social networks and web 2.0 tools for searching and to get in depth information.

How to use social networks and web 2.0 tools for searching and to get in depth information.

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Social networks and web 2.0 tools Social networks and web 2.0 tools Presentation Transcript

  • Social Networks & Web 2.0
    www.facebook.com/mataninfo
  • 3
    Social Media - Just Numbers
    • The power belongs to the crowds
    • 750 Million users in Facebook
    • 490 Million users in You Tube
    • 190 Million tweets every day
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 4
    Social Media - A New World
    • Social Media is a fundamental shift in how humans communicate, interact, collaborate, create, inform themselves, prioritize, organize, buy, sell, and play.
    • 53% of American audience are willing to exchange their location in exchange for relevant content and better information.
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 5
    Social Media - Business Perspective
    • Companies with blog generate 67% more leads per month than those who do not.
    • 69% marketers are shifting their budgets toward social media
    • 41% of companies are acquiring customers through Facebook
    • Social media helps marketers improve search results.
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 6
    Social Media - What’s in it for us?
    • In depth informationabout companies
    • In depth informationabout experts
    • Fantastic competitive intelligence tool
    • A marketingtool for us as professionals
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 8
    Facebook
    • New interface for individuals – TimeLine
    • Imagine that when you follow a competitor
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 9
    Facebook - Newsfeed
    • Mark as top stories newsfeed from your competitors
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 10
    Facebook – Smart Lists
    • Stay updated by the content of your choice
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 11
    Facebook – Groups
    • Learn about a subject of interest
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 12
    Facebook – Subscribe
    • Follow your experts no need to be his/her friend
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 14
    LinkedIn Companies Statistics
    • Segmentation by:
    • Titles
    • Education
    • Years of experience
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 15
    LinkedIn Alerts
    • LinkedIn allows you not only follow companies but also create alerts when new employees are recruited
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 17
    Twitter Analytics
    • Learn about people according to their number of followers/following/listed
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 18
    Twitter Analytics
    • “copy” other lists to find experts
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 19
    Twitter Analytics
    Authentic persona
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 21
    You Tube
    • www.youtube.com/categories
    • Allows searching by categories
    • Business
    • Politics
    • People/Blogs
    • Subscribe to channels to
    • Follow companies
    • Follow topics
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 23
    Hoot Suite
    • Allows posting your status to ALL social networks
    • Search the social media
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • Social Mention
    • Real time social media search
    How much this brand is mentioned on social media
    The ratio of mentions between positive and negative
    The same users are speaking highly on the same brand
    Number of unique authors
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • 25
    Stay Tuned
    • Click Like and get updates on social media stuff related to the information world
    • Subscribe via RSS
     www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645
  • SaritHaim
    sarit.haim@gmail.com
    www.mataninfo.co.il
    www.facebook.com/mataninfo
    08-8573171, 054-8035645