Social Networks & Web 2.0<br />www.facebook.com/mataninfo<br />
3<br />Social Media  - Just Numbers<br /><ul><li>The power belongs to the crowds
750 Million users in Facebook
490 Million users in You Tube
190 Million tweets every day </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com   054-80356...
4<br />Social Media  - A New World<br /><ul><li>Social Media is a fundamental shift in how humans communicate, interact, c...
53% of American audience are willing to exchange their location in exchange for relevant content and better information.</...
5<br />Social Media  - Business Perspective<br /><ul><li>Companies with blog generate 67% more leads per month than those ...
69% marketers are shifting their budgets toward social media
41% of companies are acquiring customers through Facebook
Social media helps marketers improve search results.</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim...
6<br />Social Media  - What’s in it for us?<br /><ul><li>In depth informationabout companies
In depth informationabout  experts
Fantastic competitive intelligence tool
A  marketingtool for us as professionals </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com ...
8<br />Facebook<br /><ul><li>New interface for individuals – TimeLine
Imagine that when you follow a competitor</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com ...
9<br />Facebook - Newsfeed<br /><ul><li>Mark as top stories newsfeed from your  competitors</li></ul> www.mataninfo.co.il...
10<br />Facebook – Smart Lists<br /><ul><li>Stay updated by the content of your choice</li></ul> www.mataninfo.co.il www....
11<br />Facebook – Groups<br /><ul><li>Learn about a subject of interest</li></ul> www.mataninfo.co.il www.facebook.com/m...
12<br />Facebook – Subscribe<br /><ul><li>Follow your experts no need to be his/her friend</li></ul> www.mataninfo.co.il ...
14<br />LinkedIn Companies Statistics<br /><ul><li>Segmentation by:
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Social networks and web 2.0 tools

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How to use social networks and web 2.0 tools for searching and to get in depth information.

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Social networks and web 2.0 tools

  1. 1. Social Networks & Web 2.0<br />www.facebook.com/mataninfo<br />
  2. 2.
  3. 3. 3<br />Social Media - Just Numbers<br /><ul><li>The power belongs to the crowds
  4. 4. 750 Million users in Facebook
  5. 5. 490 Million users in You Tube
  6. 6. 190 Million tweets every day </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  7. 7. 4<br />Social Media - A New World<br /><ul><li>Social Media is a fundamental shift in how humans communicate, interact, collaborate, create, inform themselves, prioritize, organize, buy, sell, and play.
  8. 8. 53% of American audience are willing to exchange their location in exchange for relevant content and better information.</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  9. 9. 5<br />Social Media - Business Perspective<br /><ul><li>Companies with blog generate 67% more leads per month than those who do not.
  10. 10. 69% marketers are shifting their budgets toward social media
  11. 11. 41% of companies are acquiring customers through Facebook
  12. 12. Social media helps marketers improve search results.</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  13. 13. 6<br />Social Media - What’s in it for us?<br /><ul><li>In depth informationabout companies
  14. 14. In depth informationabout experts
  15. 15. Fantastic competitive intelligence tool
  16. 16. A marketingtool for us as professionals </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  17. 17.
  18. 18. 8<br />Facebook<br /><ul><li>New interface for individuals – TimeLine
  19. 19. Imagine that when you follow a competitor</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  20. 20. 9<br />Facebook - Newsfeed<br /><ul><li>Mark as top stories newsfeed from your competitors</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  21. 21. 10<br />Facebook – Smart Lists<br /><ul><li>Stay updated by the content of your choice</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  22. 22. 11<br />Facebook – Groups<br /><ul><li>Learn about a subject of interest</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  23. 23. 12<br />Facebook – Subscribe<br /><ul><li>Follow your experts no need to be his/her friend</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  24. 24.
  25. 25. 14<br />LinkedIn Companies Statistics<br /><ul><li>Segmentation by:
  26. 26. Titles
  27. 27. Education
  28. 28. Years of experience</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  29. 29. 15<br />LinkedIn Alerts<br /><ul><li>LinkedIn allows you not only follow companies but also create alerts when new employees are recruited</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  30. 30.
  31. 31. 17<br />Twitter Analytics<br /><ul><li>Learn about people according to their number of followers/following/listed</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  32. 32. 18<br />Twitter Analytics<br /><ul><li>“copy” other lists to find experts</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  33. 33. 19<br />Twitter Analytics<br />Authentic persona<br /> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  34. 34.
  35. 35. 21<br />You Tube<br /><ul><li>www.youtube.com/categories
  36. 36. Allows searching by categories
  37. 37. Business
  38. 38. Politics
  39. 39. People/Blogs
  40. 40. Subscribe to channels to
  41. 41. Follow companies
  42. 42. Follow topics</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  43. 43.
  44. 44. 23<br />Hoot Suite<br /><ul><li>Allows posting your status to ALL social networks
  45. 45. Search the social media </li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  46. 46. Social Mention<br /><ul><li>Real time social media search</li></ul>How much this brand is mentioned on social media<br />The ratio of mentions between positive and negative<br />The same users are speaking highly on the same brand<br />Number of unique authors<br /> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  47. 47. 25<br />Stay Tuned<br /><ul><li>Click Like and get updates on social media stuff related to the information world
  48. 48. Subscribe via RSS</li></ul> www.mataninfo.co.il www.facebook.com/mataninfo sarit.haim@gmail.com  054-8035645<br />
  49. 49. SaritHaim<br />sarit.haim@gmail.com<br />www.mataninfo.co.il<br />www.facebook.com/mataninfo<br />08-8573171, 054-8035645<br />
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