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Social media, birth and midwives

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This is a short presentation to get you thinking about the effect social media has on women's choices for birth and midwifery practice. To be honest, I'm left with more questions than answers and …

This is a short presentation to get you thinking about the effect social media has on women's choices for birth and midwifery practice. To be honest, I'm left with more questions than answers and recommend that research is carried out in this area to see exactly if and how social media supports childbirth

Published in Health & Medicine , Technology
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  • 1. Social media, birth and midwives http://www.flickr.com/photos/35034347468@N01/111376106 Sarah Stewart 2011
  • 2. What is social media?
    • “ use of web-based and mobile technologies to turn communication into interactive dialogue”
    • Wikipedia:
    • http://en.wikipedia.org/wiki/Social_media
    http://www.flickr.com/photos/73532212@N00/2945559128
  • 3. How does it influence women's choices and midwifery practice? http://www.flickr.com/photos/9106303@N05/2493066577
  • 4. 8 out of 10 people have looked up health information on the internet Pew Internet and American Life Project, 2011
  • 5. 83% women go online to look for health information Pew Internet and American Life Project, 2011 http://www.flickr.com/photos/79576592@N00/125710155
  • 6. 19% of internet users look online for information about pregnancy and childbirth Pew Internet and American Life Project, 2011 http://www.flickr.com/photos/48819968@N00/12390581
  • 7. Canada 37% babies have digital identity before they are born http://www.flickr.com/photos/44124425616@N01/2282360160 Dawson, 2010
  • 8. Australia/NZ 41% newborns on the net http://www.flickr.com/photos/44124425616@N01/2634681982 Dawson, 2010
  • 9. USA 92% children have online presence by 2 years old http://www.flickr.com/photos/86603835@N00/19650368 Dawson, 2010
  • 10. Parents talk about childbirth http://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst
  • 11. They broadcast their births
  • 12. They share information and advice http://www.facebook.com/MidwiferyToday
  • 13. They support each other http://navelgazingmidwife.squarespace.com/navelgazing-midwife-blog/2011/4/13/birth-abuse.html
  • 14. They build communities of interest http://www.facebook.com/theunnecesarean
  • 15. They have virtual births
  • 16. They become activists http://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371
  • 17. They talk about their midwives
  • 18. What are the implications for midwives? http://www.flickr.com/photos/48819968@N00/2925293661
  • 19. Listen to what women are saying http://www.flickr.com/photos/29195126@N02/4872728620
  • 20. Join the conversation
  • 21. Use social media to share evidence-based, quality information with women http://www.flickr.com/photos/50318388@N00/1309683996
  • 22. Support women to make sense of information they find on the internet http://www.flickr.com/photos/74637221@N00/3109380557
  • 23. Think about how to manage issues of privacy, confidentiality, statutory and professional responsibilities and requirements
  • 24. Connect with other midwives http://www.flickr.com/photos/8566600@N07/2509988622
  • 25. Use social media as a tool to support the midwife-woman partnership http://www.flickr.com/photos/8566600@N07/3069766004
  • 26. References
    • Dawson, R. (2010, October 7). Getting an online identity from before you are born is just the beginning of a life online [web log message]. Retrieved from
      • http://rossdawsonblog.com/weblog/archives/2010/10/getting_an_onli.html
    • Pew Internet and American Life Project. (2011). The social life of health information.
      • Retrieved from http://pewinternet.org/Reports/2011/Social-Life-of-Health-Info/Summary-of-Findings.aspx