Even before social network sites became the norm, we engaged in “public” behavior Now we have the same interactions in an online space. We’re still working out how to behave in these spaces, because they blend the public and private in ways that are not always clear.
This session is important for you because it will show you how to reach out to your audiences in a way they are already connecting with each other.
Twitter, Facebook (status updates), Google buzz, Tumblr (blog/microblog)
MySpace, Facebook, and now everything (most services offer social network features)
Flickr, YouTube, etc.
You’re social online even if you don’t think you are. “Traditional” services like online shopping (Amazon), email (Google, Yahoo), and now even webpage viewing (with Facebook tie-ins) have become social.
Remember: A secret is no longer a secret if you share it with one other person. When you put it online, you no longer have control over it – people can copy and paste it elsewhere. This isn’t a reason to be afraid – it’s a reason to be informed. Just like you wouldn’t air your “dirty laundry” in public, you should not put things online that you don’t want the world to see. Find your own happy balance between public and private. If you’re not yet sure what you want to share online, err on the side of caution.
This shows a bell curve of technology adoption. What age group do you think this is? It comes from the 2010 ECAR Study of Undergraduate Students. And in fact, all age groups look pretty much the same – there’s a bell curve of technology adoption.
claimID allows you to claim your content and your identity. If you’re trying to build a brand for yourself, that’s the way to go.
Which services are they using? Facebook? Twitter? Domain-specific social networks (Spark People, Ning, LawLink)? Facebook and Twitter are good places to start -- Facebook provides Insights for its Pages -- Twitter is rumored to be developing a similar analytics program. Don’t forget traditional media!
Know what it is that you have to offer.
Play movie here: http://www.commoncraft.com/social-media-workplace-video (and yes, I purchased a license to show the movie! )
Know why people are coming to you in the first place.`
Know what your core services are. The library’s “brand” is still books, but its true core service is information.
If you give people an overall experience that they enjoy (a unified message that they engage with), they will become your marketers.
Something that is unique will spread virally – whether it’s good or bad
Allow for comments and interactivity.
Make your content easily spreadable to reach a broader audience.
Blend the personal and professional – respond as an individual representing your organization. Home Depot’s twitter feed is a great example. Workers “sign” their responses with a carat or dash and their name Be yourself - Users can spot a fake a mile away
Have a constant stream of content – this is where planning and working together will colleagues really comes in handy.
Social Networking for Communities & Businesses
Social Networking for Communities & Businesses Leadership Dawson Cliff Landis http://clifflandis.net/
We live our lives in public spaces http://www.flickr.com/photos/madinkbeard/2403832058/
Don’t be left out of the conversation http://www.flickr.com/photos/46944516@N00/3717536433
Who? <ul><li>Web Services Librarian @ Georgia State University </li></ul><ul><li>Author, A Social Networking Primer for Librarians </li></ul><ul><li>Blogger, clifflandis.net </li></ul>
What we’ll cover today <ul><li>Different types of social media; </li></ul><ul><li>How to manage your personal online presence; </li></ul><ul><li>How to manage your organization’s online presence; </li></ul><ul><li>How to use social media to reach out to your audience; </li></ul>
SOCIAL MEDIA http://www.flickr.com/photos/oceanflynn/315385916/