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Social Networking for Communities & Businesses

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A presentation to Dawson Leadership on using social network sites for businesses and communities.

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Social Networking for Communities & Businesses

  1. 1. Social Networking for Communities & Businesses Leadership Dawson Cliff Landis http://clifflandis.net/
  2. 5. We live our lives in public spaces http://www.flickr.com/photos/madinkbeard/2403832058/
  3. 6. Don’t be left out of the conversation http://www.flickr.com/photos/46944516@N00/3717536433
  4. 7. Who? <ul><li>Web Services Librarian @ Georgia State University </li></ul><ul><li>Author, A Social Networking Primer for Librarians </li></ul><ul><li>Blogger, clifflandis.net </li></ul>
  5. 8. What we’ll cover today <ul><li>Different types of social media; </li></ul><ul><li>How to manage your personal online presence; </li></ul><ul><li>How to manage your organization’s online presence; </li></ul><ul><li>How to use social media to reach out to your audience; </li></ul>
  6. 9. SOCIAL MEDIA http://www.flickr.com/photos/oceanflynn/315385916/
  7. 10. Blogs http://www.flickr.com/photos/notionscapital/2738957753/
  8. 11. Microblogs
  9. 12. Social Network Sites
  10. 13. Media Sharing <ul><li>http://amaztype.tha.jp/ </li></ul>
  11. 14. MANAGE YOUR PERSONAL ONLINE PRESENCE
  12. 15. How do you connect?
  13. 16. Find your balance between public and private http://www.flickr.com/photos/72098626@N00/3741906651
  14. 17. You don’t have to do it all… http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333
  15. 18. Be Findable http://www.flickr.com/photos/dullhunk/3389581452/
  16. 19. Claim Your Identity (even the bad pictures)
  17. 20. MANAGE YOUR ORGANIZATION’S ONLINE PRESENCE
  18. 21. Know your audience http://www.flickr.com/photos/51912167@N00/407953159
  19. 22. Know your organization
  20. 23. Save effort – aggregate services
  21. 24. REACH OUT TO YOUR AUDIENCE WITH SOCIAL MEDIA
  22. 25. Keep it audience-centered
  23. 26. Offer something of value http://www.flickr.com/photos/travelinlibrarian/223839049/
  24. 27. Give them an experience http://www.flickr.com/photos/61172365@N00/267059283
  25. 28. Make it memorable http://www.flickr.com/photos/stuckincustoms/216941152/
  26. 29. Make it interactive http://www.flickr.com/photos/webtreatsetc/4270076026/
  27. 30. Make it shareable http://www.flickr.com/photos/springm/1443514113/
  28. 31. Be human http://www.flickr.com/photos/38223744@N00/2921688796
  29. 32. Keep up the good work! http://www.flickr.com/photos/lecates/307250887/
  30. 33. QUESTIONS? <ul><li>http://clifflandis.net/ </li></ul>http://www.flickr.com/photos/oberazzi/318947873/

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