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Midwifery: isn't there an app for that?


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This is the framework for a workshop I facilitated at the 2013 Australian College of Midwives conference in Hobart, on the 30th September, about midwives' use of social media. This year my focus is moving away from the actual tools, to how we use them in a professional manner.

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Midwifery: isn't there an app for that?

  1. 1. Midwifery: isn't there an app for that? Sarah Stewart & Rachel Smith 2013 Australian College of Midwives 8
  2. 2. Objectives for today's workshop 1. Setting the scene 2. Describe some examples in which midwives use social media for professional development 3. List some of the common social media tools that you can use for midwifery practice 4. Explore some scenarios that present challenges for midwives 5. Construct a plan for how you can use social media in your own personal practice, and for local, national and international professional communication and collaboration
  3. 3. Setting the scene What do you already know about social media? How do you use social media, if at all? Any particular questions you have, or things you want to know?
  4. 4. You cannot ignore social media because....
  5. 5. the way we learn, teach, work, play and communicate is changing
  6. 6. This impacts on our relationships with women and families...
  7. 7. well as our own learning, professional development and networking
  8. 8. Gen Y & Z have grown up with social media
  9. 9. ...and use it with mobile technology
  10. 10. and they expect to be able to engage with you online
  11. 11. July 2013, 17.2 million Australians accessed the internet and spent an average of 38 hours online across 60 sessions Nielson 2013
  12. 12. 7.3 million Australians use Facebook on their mobile every day Facebook 2013
  13. 13. On average, in July, Australians spent 5 hours and 20 minutes watching online video Nielson 2013
  14. 14. Google, Facebook & YouTube are the top three brands
  15. 15. 72% of internet users say they looked online for health information within the past year Pew Internet and American Life Project, 2013
  16. 16. The most commonly- researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals 8 Pew Internet and American Life Project, 2013
  17. 17. One in five internet users have consulted online reviews and rankings of health care service providers and treatments Pew Internet and American Life Project, 2013
  18. 18. Social media can enhance our personal learning, professional development and networking Image:
  19. 19. Provides personal and professional support
  20. 20. Networking, sharing information
  21. 21. Professional collaboration
  22. 22. Become part of national and international campaigns
  23. 23. Connect with midwives of influence
  24. 24. Connect midwives who live in rural and remote areas
  25. 25. Organize and take part in real time events #hcsmanz #wemidwives
  26. 26. Common social media tools
  27. 27. Twitter
  28. 28. Facebook Polytechnic-School-of-Midwifery
  29. 29. Blog
  30. 30. Wiki http://internationaldayofthemidwife.wikispace
  31. 31. Slideshare:
  32. 32. Flickr 5283271/sizes/l/in/photostream/
  33. 33. YouTube v=8w9WNtTAVYU
  34. 34. Google Docs emoedre/2012/09_2012/Will_you_be_my_friend.pdf
  35. 35. LinkedIn
  36. 36. What are the challenges?
  37. 37. Scenario 1 A midwife has a personal Facebook page. A pregnant client wants to “friend” her. What does the midwife do?
  38. 38. Scenario 2 A midwife who works in a hospital finds out that two women who have recetnyl had babies has been making detrimental claims about her practice on Twitter. What does she do?
  39. 39. Scenario 3 A midwife notices that a student midwife has written some information about her clinical placements, on her blog, that could identify the women she has been working with. What should the midwife do?
  40. 40. Scenario 4 A midwife has a professional Facebook page. An ex-client tags him and writes a beautiful comment about what a wonderful midwife he has been. What should he do?
  41. 41. Construct a plan for how you can use social media in your own personal practice What do you want to achieve? What skills do you need to learn? What resources do you require? What time frame? How will you evaluate your progress?
  42. 42. “Focus on how to be social, not on how to do social.” - Jay Baer, Convince & Convert
  43. 43. Sarah Stewart Twitter: @SarahStewart