Kim Weckström The Digital Footprint of Finland


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A brief presentation about Finland and it's digital visibility on the global Internet. The work digital footprint is used to describe different issues related to Finland and how they are present on the Internet. Presentation held at seminar 18.11.2009

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Kim Weckström The Digital Footprint of Finland

  1. 1. <ul><li>The digital footprint of Finland </li></ul><ul><li>– past, present and future </li></ul><ul><li>Kim Weckström – Avaus Consulting </li></ul><ul><li>18.11.2009 </li></ul>
  2. 2. Topics <ul><li>Global digital presence as a byproduct of our actions </li></ul><ul><li>Finland is today small, will be on the verge to non-existence </li></ul><ul><li>Finland in conversational space then, now and in the future </li></ul><ul><li>What can we measure? – Case Nokia in social media </li></ul>
  3. 3. The digital footprints are byproducts by our activities Industry Travel Cuture Consumption Technology Civil action Promotional actions Events Digital footprints
  4. 4. Footprints by Finns and Finland are heavily technology related Technology Pop culture ? Sports Events
  5. 5. Google and FB are ahead of the net. Nokia is between God and IBM
  6. 6. Linux and Nokia are bigger than everything else Finnish combined
  7. 7. Suunto, Finnish Rock and Räikkönen bigger than Finnish Big Caps
  8. 8. The web, as we know it, was born between 2000 and 2009 users 2000 users 2009 Growth: Europe and North America Asia Africa 210 million 670 million 114 million 740 million 67 million 4,5 million +200% +545% +1392%
  9. 9. Asia will leave EurUSA far behind - Use predominantly mobile est. users 2020 Users 2009 Users 2000 Growth: 1480 million 3700 million 960 million +500% +1430 % +220% Europe and North America Asia Africa
  10. 10. Anglo-dominance is disappearing fast
  11. 11. Due to fast expansion of the global net Finland is ”disappearing” <ul><li>Global net population from percent 1,45 B to 5-6 B in 10 years </li></ul><ul><li>Finglish is a language spoken by 300 000-600 000 people </li></ul>Finnish relative global web presence is dramatically diminishing Global expansion of the internet 2009 2020
  12. 12. But the net is not about geography it is about digial relevance 2009 2020 <ul><li>” Finnish relevance” can generate presence and impact beyond geography, etnicity and language </li></ul>
  13. 13. What is digital relevance, and how does it emerge? 1950 2020 2009 ? 1950 Analog relevance Relevance of things Finnish
  14. 14. What is digital relevance, and how does it emerge? 1950 2020 2009 Analog relevance Relevance of things Finnish Base industry Pop culture Sports Digital Infra-structure & Device Arts & Design Sports BI Politics Digital services BI Pop culture & design Sports What else?
  15. 15. Relevance is difficult to predict <ul><li>Exists but is difficult to detect </li></ul><ul><li>Is based on actions and organized behavior </li></ul><ul><li>Cannon be designed or predicted </li></ul><ul><li>Emergent </li></ul><ul><li>Language </li></ul><ul><li>independent </li></ul><ul><li>Scalable </li></ul><ul><li>Video </li></ul><ul><li>Music </li></ul><ul><li>Design </li></ul><ul><li>Resides in many entities (Linux) </li></ul><ul><li>Affects many </li></ul><ul><li>Based on future megatrends </li></ul>
  16. 16. Does the tail carry the future head within itself? Tail Head Relevance Based on google search resluts Nov. 2009 Nokia Linux Sauna MySQL F-secure Extreme sports Emerging technologies Pop culture & design Marimekko ” Head and tail” Finnish indie acts
  17. 17. Finland needs strategy for how to increase it’s digital footprint with 300.000-600.000 English speaking Finns in a future universe of 5bn + Internet users (Where English will represent no more than 15-20% of the spoken word)
  18. 18. Can 300-600 K people make themselves heard?
  19. 19. DIGITAL OPPORTUNITIES Avaus Consulting Kim Weckström 0400-427196 / kim.weckstrom(a)