2. • Electronic transmission of signals for
communications, usually including:
• Telephone
• Radio
• Television
• Computer data
• Increasingly an important role in world economy
• $4.7 trillion in 2012
• $1.5 trillion service revenue in 2010
3. • Nokia Corporation is a Finland based multinational
company
• Headquarter -- Keilaniemi, Espoo, city neighboring
Finland's capital Helsinki.
• CEO -- Olli-Pekka Kallasvuo
• Chairman -- Jorma Ollila.
• Founder -- Fredrik Idestam in 1865.
• Nokia started as a pulp, rubber and cable
manufacturer
• Head office in Finland
• Sales in more than 150 countries
• Manufacturing devices in nine countries
4. • Revenue €50.722 bn (2008)
• Operating income €4.966 bn (2008)
• Net income €3.988 bn (2008)
• Total assets €39.582 bn (2008)
• Total equity €16.510 bn (2008)
• Employees 120,827 in 120 countries (June
30, 2009)
5.
6. • Multitasking Phone
• 1999
• Built in camera, Mp3, Bluetooth video
Player
• Leading mobile manufacturer
• 3G Technology
• Emerged in 2002
• Allows faster download music, videos
and web access
• Supports video calling and live
streaming
• Windows platform
• 2011
• Merged with Microsoft
• Comes up with windows 7
7. • Near field communication
• Radio Technology
• Works for short distance
• Exchange data with NFC enabled
platform
• Global Mapping Platform
• 3D maps
• Best direction
• Provide offline navigation
• Nokia Ad exchange
• Private mobile advertising exchange
• Payment enabled over 200 countries
• Easy to implement and cost effective
8. • Nokia Left behind in mobile
technology in past years
• Samsung Boom up the market
with android
• Apple took brand advantage
and its user friendly features
• Late choices
• Too longer stays on symbians
• wasted effort in technology like
wireless charging
9.
10. • Targets Local customers and
provides better experience
• Provides better customer support
• Interactivity/ Gaming
• Regular Usage
• Can pull content over the internet
faster
• No internet required
13. Online marketing is a powerful tool
for building your brand, connecting
to consumers, and getting leads.
That’s because now more than ever,
consumers rely on the Web to find
information about your products and
services. This collection of statistics
explores the latest in digital trends,
giving you valuable insight into how
consumers’ behaviour today can affect
your business and how to capitalize on it.
Stats gathered through July 2012.
17. • Scalability/ Resources Flexibility
• Instant/ Real time
• Better Hardware management
• Easier to share content “social
networking”
• Can access application from anywhere,
and at all times
• Save money/ Cost Effective
18.
19. • Mobile application store can help Nokia to get
customer attention
• Apps store provides better platform for customer
• Online marketing has a wide advantage over
traditional marketing now a days
• Online marketing builds brand awareness,
increase sale and customer satisfaction
• Cloud computing will provide customer with
online backup of their data
• No need to attach your Device with computer
anymore to share data
20. • Nokia (1865) The Nokia story. [online] Available at:
http://www.nokia.com/global/about-nokia/about-us/the-nokia-story/ [Accessed:
30 May 2013].
• Hswsolutions.com (2012) Mobile Website vs. Mobile App (Application) – Which
is Best for Your Organization? | Human Service Solutions. [online] Available at:
http://www.hswsolutions.com/services/mobile-web-development/mobile-website-
vs-apps/ [Accessed: 30 May 2013].
• Slideshare.net (2011) Distimo CTIA 2010 Presentation. [online] Available at:
http://www.slideshare.net/distimo/distimo-ctia-2010-presentation [Accessed: 30
May 2013].
• Harper, D. (2013) Social Media - Search Engine Journal. [online] Available at:
http://www.searchenginejournal.com/category/social-media-marketing/
[Accessed: 30 May 2013].
• Facebook Nokia Page. [online] Available at:
https://www.facebook.com/nokia?fref=ts [Accessed: 30 May 2013].
• Computing, C. (2009) 4 Cloud Computing: What is the Cloud (In simple terms).
[online] Available at: http://4cloudcomputing.blogspot.com.au/2009/03/what-is-
cloud-in-simple-terms.html [Accessed: 30 May 2013].
