The Mobile Consumer

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  • News, Personal banking, Restaurant online shopping, Nike Runners, Yelp, Urbanspoon, Cab4me, foursquare
  • The Mobile Consumer

    1. 1. The Mobile Consumer<br />Emma, Alex, Junior and Nick<br />Business of Media<br />April 16th, 2010<br />
    2. 2. Today’s Technology = Decades of Innovation<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. GAMING<br />COMMUNICATION<br />ENTERTAINMENT<br />
    7. 7. LARGER MARKET PENETRATION <br />=<br />Better Processing Power +<br />Improved User Interface +<br />Smaller Form Factor +<br />Lower Prices +<br />Expanded Services/Applications<br />
    8. 8. 1+ BILLION USERS<br />
    9. 9. 10 + BILLION USERS<br />
    10. 10.
    11. 11. Home <br />Entertainment<br />Phones<br />Computers<br />Radio<br />Televisions<br />Gaming <br />Devices<br />
    12. 12. ACCESS isEVERYWHERE<br />Wifi<br />+<br />GPS<br />
    13. 13. 3G<br />(wireless phone network)<br />Bluetooth<br />
    14. 14. 20xx<br />
    15. 15. ….and HALF the price!<br />
    16. 16. Cloud Computing<br />Information + Applications + Software Powered via the Internet to any Device<br />
    17. 17. Wired-world where all information is available across many platforms…<br />
    18. 18. Communication<br />
    19. 19. The Rapid Cycle<br />Mobile Internet Computing is the first computing cycle to be on the go.<br />Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication<br />3G (soon 4G) is better for us all (speed and cost)<br />In 2010, 3G has reached the penetration point in the consumer market<br />
    20. 20.
    21. 21. “Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years”<br />iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption.<br />Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22& <br />
    22. 22. iPhone<br />Raised the bar for mobile technology<br />Ease of use & quality<br />Wi-Fi<br />2000K apps & 2B+ downloads<br />Increasingly about data, not voice (calling plans, etc.)<br />iPhone is leader in mobile devices in terms of data<br />
    23. 23. Important Developments<br />In a year and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements.<br />Consumers now expect to “get what they want when they want it, from the palm of their hand…”<br />Twitter, Skype, Foursquare, Facebook<br />
    24. 24. Skype: VoIP (voice over Internet Protocol) makes talking on the phone free<br />With 521mm+ users, it would be the largest carrier in the world.<br />Twitter: On-the-go tracking of thoughts; never stop communicating with someone<br />Monetizing with ads resembling tweets<br />Foursquare: Taking Twitter a step further; is it “Big Brother”-esque?<br />
    25. 25. Facebook<br />The giant of the new mobile communication platforms; leading social networking platform in the world.<br />“In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker”<br />Facebook has it all: Ubiquitous Computing<br />You have 0 Friends<br />
    26. 26. Entertainment<br />
    27. 27. Bored? Take out your phone…<br />
    28. 28. Ipod/Mp3 devices sparked consumer demand for media “on the go”<br />-New Technology<br />-Personalized Content<br />
    29. 29. Internet in the palm of your hand…The Modern “Mary Poppins Bag” <br />supercalifragilisticexpialidocious!<br />
    30. 30. Phones aren’t just for calls…“Mobile Entertainment Devices”<br />
    31. 31.
    32. 32. Entertainment  (drive growth) Mobile Internet<br />More Content.<br />More Access.<br />…All in Real Time. <br />
    33. 33. LifeStyle<br />
    34. 34. Gimme<br />Gimme<br />MORE!<br />
    35. 35. A Whole New World<br />
    36. 36. GPS<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40. Real-time Consumer Apps<br />
    41. 41. CONSUMERS still WANT MORE<br />

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