Web Product Innovation in Emerging Markets<br />Michael “Smitty” Smith<br />ShananDelp<br />Yahoo!<br />
We’re not<br /> Daniel Raffel<br />
Yo<br />We’re the dudes that convinced Yahoo! thatKoprol is awesome<br />
Working Hypothesis<br />Web innovation is becoming globally decentralized<br />While Emerging Markets are booming<br />How...
     The Old Way:<br />     Valley Web Exporters<br />Silicon Valley Satellie View, 硅谷卫星地图 by Yan and Yung’s Album<br />
The Old Way<br />Global companies launch global products with language sensitivities	<br />Global companies launch languag...
		The New Way:<br />Distributed Innovation   <br />Hytle by jdlasica<br />
Why there needs to be a new way<br />Almost half the 500M internet users coming online in the next 5 years are from emergi...
Has the old way been blown away?<br />Different customer patterns, but not that different<br />Platforms allow anyone to s...
Younger – first web citizens in family<br />Social is the killer app<br />Mobile (will) dominate PC<br />Origins of Innova...
Follow the Platforms<br />
Platforms (disruptive & unranked)<br />Hosting<br />Cloud (RackSpace,Joyent), Amazon, YQL, AppEngine, MSFT<br />Federated ...
Operating Systems (unranked)<br />Web<br />IE, Mozilla, FF, Safari, Chrome – HTML 5 to rule them all?<br />Location become...
The Language Platform<br />Is English a common web platform, critical to crossing borders?<br />Localization is important?...
Distribution<br />FB / Twitter<br />Platforms<br />Facebook_yoville1 by Narisa<br />
Platforms<br />
Big internet companies exploring emerging markets – not limited to US. Ex: Tencent<br />Startups with regional dominance a...
Which countries are innovating?<br />
BRIC<br />Brazil – Social!  Dominated by local media players, and late to mobile revolution.<br />Russia – Money flowing t...
SEA<br />Vietnam – Closed-feeling. Will it open up?<br />Philippines – on the cusp? Funding environment needs work. Too fo...
Singapore as a Global Web Hub?	<br />Yes	<br />Singapore government is engaged<br />Funding pools have arrived – private &...
Singapore as a Global Web Hub?	<br />No<br />Talent pool is small– startups are competing with the government and global c...
Prediction<br />Emerging markets will export innovation<br />Follow the money, and the users crossing borders<br />Will yo...
Thank you<br />http://twitter.com/dreampipe<br />http://twitter.com/shanand<br />
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Web Product Innovation in Emerging Markets

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preso at Echelon by Shanan Delp and Smitty

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  • Source: IDC I think.
  • Not sure this looks different than young people in developed markets
  • Not sure this looks different than young people in developed markets
  • Being attuned to the market. Example of a mobile web interface optimized to work across narrow phones to smartphones. The west is not paying attention to SMS – example gupshup
  • See Koprol
  • Facebook/ Twitter power social distribution for free
  • Stats about key emerging markets to come
  • Will they go global, or just in EM?
  • Will they go global, or just in EM?
  • Web Product Innovation in Emerging Markets

    1. 1. Web Product Innovation in Emerging Markets<br />Michael “Smitty” Smith<br />ShananDelp<br />Yahoo!<br />
    2. 2. We’re not<br /> Daniel Raffel<br />
    3. 3. Yo<br />We’re the dudes that convinced Yahoo! thatKoprol is awesome<br />
    4. 4. Working Hypothesis<br />Web innovation is becoming globally decentralized<br />While Emerging Markets are booming<br />How Interesting<br />
    5. 5. The Old Way:<br /> Valley Web Exporters<br />Silicon Valley Satellie View, 硅谷卫星地图 by Yan and Yung’s Album<br />
    6. 6. The Old Way<br />Global companies launch global products with language sensitivities <br />Global companies launch language specific regional products<br />Regional companies launch locally (and stay there)<br />Global companies excel at scale/monetization but tend to fail at being regionally adored<br />Regional adoraton scales poorly<br />
    7. 7. The New Way:<br />Distributed Innovation <br />Hytle by jdlasica<br />
    8. 8. Why there needs to be a new way<br />Almost half the 500M internet users coming online in the next 5 years are from emerging markets<br />
    9. 9. Has the old way been blown away?<br />Different customer patterns, but not that different<br />Platforms allow anyone to scale globally<br />Regional companies can shoot for the globe<br />
    10. 10. Younger – first web citizens in family<br />Social is the killer app<br />Mobile (will) dominate PC<br />Origins of Innovation<br />
    11. 11. Follow the Platforms<br />
    12. 12. Platforms (disruptive & unranked)<br />Hosting<br />Cloud (RackSpace,Joyent), Amazon, YQL, AppEngine, MSFT<br />Federated ID<br />FBconnect, yConnect, OpenID, Google<br />Location<br />Maps, checkins, places – part of the platform?<br />Social<br />FB, twitter, diaspora, OpenSocial<br />Ads<br />Display/search moving to – mobile, social, location, network generated<br />Payment<br />FBcredits, PayPal, MOL, Tencent, virtual goods as currency<br />No true global dominator yet!<br />Platforms<br />
    13. 13. Operating Systems (unranked)<br />Web<br />IE, Mozilla, FF, Safari, Chrome – HTML 5 to rule them all?<br />Location becomes common place building block<br />Vs. Native apps<br />Native OS: Nokia, Blackberry, Android, iPhone and ???<br />PC<br />Windoze, MacOS, iPad, Netbooks, Chrome and ???<br />Browser and cloud are the OS of the future<br />Don’t forget SMS/Notifications<br />The ultimate universal OS (see Twitter and Gupshup)<br />Platforms<br />
    14. 14. The Language Platform<br />Is English a common web platform, critical to crossing borders?<br />Localization is important? Customers are doing this for some products like Facebook.<br />English + local language + crowdsourcing covers your bases<br />Works to scale system across borders<br />Local language from customers fills a need for locally relevant content<br />Platforms<br />
    15. 15. Distribution<br />FB / Twitter<br />Platforms<br />Facebook_yoville1 by Narisa<br />
    16. 16. Platforms<br />
    17. 17. Big internet companies exploring emerging markets – not limited to US. Ex: Tencent<br />Startups with regional dominance and/or a view to emerging markets growth. Ex: MiG33<br />Local VCs today but big VCs with global views could easily take over. Ex: IDG Vietnam<br />Emerging markets incubators – Singapore looks like a nice base!<br />Internet entrepreneurs with both valley and emerging markets exposure<br />China $$$ are flowing out of China<br />Power Brokers<br />
    18. 18. Which countries are innovating?<br />
    19. 19. BRIC<br />Brazil – Social! Dominated by local media players, and late to mobile revolution.<br />Russia – Money flowing through and out, but tough political environment for outsiders<br />India – Huge opportunity. Mobile is key, but mobile web is nascent. Telcos are powerful. English? So far, tough to monetize. <br />China – Tough for non locals. Will they export ideas, or just capital?<br />
    20. 20. SEA<br />Vietnam – Closed-feeling. Will it open up?<br />Philippines – on the cusp? Funding environment needs work. Too focused on outsourcing? Mobile is a huge.<br />Indonesia – Mobile is the key. Very open but online monetization still weak but lots of eyeballs<br />Malaysia – regional hub? Maybe but not if Singapore has a say. Local market small.<br />Thailand – huge potential but technically the backwater of SEA. Not open enough. Strife?<br />
    21. 21. Singapore as a Global Web Hub? <br />Yes <br />Singapore government is engaged<br />Funding pools have arrived – private & public<br />The incubator schemes are attractive<br />Infrastructure in spades – pipe, cloud, money, law<br />Many big internet companies use a Singapore terms of service throughout the Southeast Asian region<br />Hacker community & incubators<br />Hackerspace, barcamp, seedcamp…<br />Good location – nice travel hub<br />Jus a few hours away from anywhere that matters<br />Echelon<br />
    22. 22. Singapore as a Global Web Hub? <br />No<br />Talent pool is small– startups are competing with the government and global companies<br />Funding might be too easy & focused on locals<br />Funding metrics should be associated with milestones achieved outside of Singapore<br />Startups need to start local and go global<br />Singapore is too small scale wise for EM testing<br />Singapore is smartphone heavy<br />
    23. 23. Prediction<br />Emerging markets will export innovation<br />Follow the money, and the users crossing borders<br />Will you need international partners to do this?<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. Thank you<br />http://twitter.com/dreampipe<br />http://twitter.com/shanand<br />

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