A lot of technopreneurs are building me-too businesses, while many opportunities remain underserved. This presentation discusses these underserved opportunities.

1. Lesser-Known Opportunities
in Techology
by Calen Legaspi

2. IT Industry Growth
US Software Market ($Billions)
600
500
400
Cloud / Internet of Things
300
200
100
0
Social Networking
2012 global IT
1970 1980 1990 2000 2010 spending to hit
$3.6 trillion
- Gartner
Personal Computers World Wide Web Mobile
Mainframes

3. Less capital intensive than
traditional businesses

4. Littered with Me-Too Businesses

5. Extensions to SaaS Systems
Used by millions of organizations
Provides “marketplaces”
No logistics necessary
No physical stores, warehouses, deliveries...

6. Extensions to SaaS Systems
Outsourcing opportnities also abound

7. Offshore Outsourcing
Programming in Niche
Languages User Experience (UX)
(Ruby, Python, Scala) Design
Others... what's your expertise?

8. Opportunity: Untapped Talent in Countryside
good schools with thousands of students

9. Getting Started

10. Challenges in Outsourcing
Scaling up gets costly
- formal office space
- professional management
- marketing trips abroad
Competition for talent
- less competition in provinces
- have in-house training capability

11. Machine Learning & Data Mining
Many machine
learning & data
mining libraries are
now open source
(free)
Create products that
learn as it is used or
find patterns

12. Examples
Product
recommendations
Stock-market analysis
Fraud detection
Survaillance
Games

13. Platform-as-a-Service
(PaaS)

14. Setting up your own platform

15. Deploying on your own platform

16. PaaS

18. Free at low usage
Very cost effective
Best infrastructure in the world

19. Internet of Things

20. August 2010, AT&T and Verizon announce that
non-human subscribers exceed human subscribers
on their networks

21. December 2011, scientists create a working
transistor of only one Phosphorus atom

22. January 2012, IBM
announces they
have created
computer memory
of only 12 iron
atoms

23. June 2012, researchers create
spray-on battery, 0.5 mm

24. Welcome to
The Internet of Things

26. 
Ever smaller and
cheaper

Self-configuring

Embedded

Connected to the
internet

Everywhere

27. embedded in everything

28. Applications

29. Internet of Things (IoT)
Everything will be
programmable
and accessible on
the internet
New industries will be
created. Blue ocean
opportunities will
abound

30. Important IoT technologies...

31. Arduino
Open-source microcontroller

32. Cosm
on-line database service
connecting device-derived data

33. Zigbee
Wireless sensor network

34. Linux
Open-source operating system

36. Payment Gateways
Philippines on FATF
“gray list”
Difficult & expensive
to get payment
gateway
Workaround:
Incorporate in HK

37. Programming Talent
Tough competition for
talent
Make friends with CS
& CoE people!

38. Programming Languages &
Frameworks
The most popular technologies are
necessarily the best
PHP is good for content, but not complex logic
Java is good for complex logic but difficult to
program
Ruby on Rails lacks maturity

39. Programming Languages &
Frameworks
My recommendations:
- Grails
- Python & Django

40. Capital
Better now, but still very difficult to get venture
funding, on good terms
Expect to bootstrap

41. What is

42. Vision
To create a Filipino technology company admired
by the world.

43. Vision
Contribute to rebuilding the Filipino technology
community.

44. Systems Design & Development

45. Training & Coaching

46. Other Activities
• Start-up incubation
• Sponsorship of
technology events
and organizations
• Industry-Academe
Linkage
– Conducting
teacher training
– Advising CHED,
TESDA and
PSITE
• Scholarships

47. Partners

48. First Philippine company to use
and teach Agile

49. First and still the only SpringSource partner
in Southeast Asia – East Asia region

50. Tiger Awards 2011
Kuala Lumpur
most productive
investment in
workforce; from staff
training to social
responsibility

51. Employment & Internship
- Best developer training program in the
country
- Highest engineering standards
- Excellent trainers and mentors
- Challenging projects
- Technopreneurship programs

52. careers@orangeandbronze.com
facebook.com/orangeandbronze
@orangeandbronze
Online Magazine:
orangeandbronze.com/orange-orchard