Introducing the next generation of pens!

1. The Digital Pen

2. Business Concept
• Product: The DigiPen
• Target: Students at middle schools, high
schools, and colleges across America
• Slogan: “DigiPen – Create history”
• Our Advantage: The DigiPen is currently the
only digital pen in the market that can connect
wirelessly to your tablet or PC

3. What We Are Selling
• We are selling a product that
can help thousands of
students all around the
country. Our pen digitally
records what you write and
saves it on your tablet or PC.
No more binders or papers!
• Four easy steps
– Step 1: Turn the wireless USB
and the pen on.
– Step 2: Begin to write.
– Step 3: Open your wireless
USB.
– Step 4: Connect your wireless
USB to your computer and view
what you just wrote!

4. Raising Revenue
• Create a website that is
advertised on university
and college websites
• Consider sending free
DigiPens to teachers,
students will get
exposure
• Make them available at
campus bookstores
around the nation

5. Product Source
• Our DigiPens will be
manufactured by
Microsoft
• Each pen will be given an
ink cartridge, a force
sensor, a mini processor, a
camera, a memory chip,
and a Bluetooth
transceiver
• Microsoft will guarantee
each DigiPen with a one
year warranty

6. Where can I find one?
…and campus bookstores around the nation!

7. Works Cited
• http://news.cnet.com/8301-13860_3-10376086-56.html
• http://www.fahad.com/pics/epos_digital_usb_pen_lrg.png
• http://www.outsourcing-center.com/wpcontent/uploads/2011/12/revenue.jpg
• http://www.infosysinternational.com/digitalpen.aspx
• http://www.vegastrademarkattorney.com/2007/11/starbuc
ks-suing-another-small-coffee.html
• http://www.loghousemuseum.info/events/words-writersand-west-seattle/
• http://jewelersforveterans.org/walmart-will-hire-100000military-veterans/walmart-logo/
• http://logos.wikia.com/wiki/Walgreens