With the rise of marketing through social media, email marketing has seen a dip over the years. However, if you use it strategically, it can still be an

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Saikrishna Tipparapu
4 Effective Email Marketing Techniques
With the rise of marketing through social media, email marketing has seen a dip over the years. However, if you
use it strategically, it can still be an effective marketing tool for your business.
Email marketing has also evolved with time. Gone are the days when you had to create your own HTML email.
Various niche service providersoffer fascinating email templates and powerful automation software to help you
draft an impactful marketing mail in no time.
The service providers maintain lists, create campaigns and handle legal formalities for you. Thus, even with all
the required services at tips, many businesses still ignore it. If you want to initiate an effective email campaign for
your promotion but have no idea where to start from, here are a few methods to get started with.
#1: List Building
You can’t just send an email newsletter to anyone. You need to build a list of emails of people who opt to receive
it. That includes your existing clients. You need to take their explicit permission before sending them any
promotional mail.
Hence, the foremost task here is to prompt people to
sign up to receive your newsletter. Implement one or
all of the following techniques to build your list:
Incentives: Offer eBooks, newsletters, premium
documents, or other similar incentives to the
subscribers.
Discounts/Special offers: Tempt people by
asking them to enter their mail address in the
subscription box in order to receive extra
discounts and special offers on the company’s
products.
Pop-up boxes: Quite popular these days; a pop-
up box flashes on your screen generally when you stay for 30 seconds or more on a blog. It would often
have a catchy line written and ask the viewer to subscribe.

2. Offers through social media: Various site and blog owners also create apps and special offers that
require users to sign up in order to access it.
#2: Introductory Email
Draft a mail for new sign-ups that is precise in nature and mentions what the users can expect from your site. Tell
them the type of content that you’ll be sending in upcoming newsletters and how frequently would you be sending
them.
Choose an elegant design for the mail.
Don’t overstuff it with what’s not necessary.
Remember, it’s an introductory mail. It
should only contain the highlights of
expectations by the user.
The worst thing would be not delivering
what you had promised for. Live up to the
expectations of users in order to develop a
decent reputation.
#3: Daily mails are a big no-no
You are sure to see a drop in your
subscribers if you bug the daily with your
promotional mail. Even if the content is of
use for the viewer, no one likes to be
bombarded with daily mails from one
sender.
If you publish a lot of content, put them in a newsletter on
weekly basis. However, most users prefer monthly mails.
Too many frequent mails are a big turn off for many
viewers.
#4: Don’t mislead with the subject line
Many users unsubscribe a site’s regular mails when they
read something in the mail’s subject line and find
something else within. Keep the subject line catchy and
related to your content. If possible, develop a consistency
with your subject that you use every month.

3. Unrelated and misleading subject lines can affect your readership greatly. Study reflects that almost 1/5th of
readers would report such mails as spam even when they know it isn’t.
Hence, craft the subject line carefully and with full dedication. The best way to write a catchy subject line is to
include the USP of your brand in it every time.
Conclusion
You can even create different lists if your targeted groups are varied. For instance,
you can separate lists of men and women tosend them personalized newsletters that
would be of interest of only that particular sex.
If you’re looking to run a rigorous marketing campaign, you can’t just ignore
marketing through email. It won’t be a cakewalk, but the results will be fruitful if you
devote sufficient time to it.
Hope this article helps you guide Effective E-Mail Marketing Trends and Techniques,
Feel free to drop down your suggestions and feedback through comments.