Email marketing is a technique or method of advertising content to customers or contacts via electronic mediums like computers, mobile phones, mobile gadgets, and online portals in order to increase people’s awareness of a product or service. People now access the internet and are informed about goods and services through emails. Email marketing consists of a series of emails and text messages which are sent to specific people which may include marketing executives, marketing team, or even customers directly.

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Ali December 2, 2021
What is Email Marketing: Everything You Need To
Know
freetrained.com/everything-about-email-marketing/
Email marketing is a technique or method of advertising content to customers or contacts
via electronic mediums like computers, mobile phones, mobile gadgets, and online
portals in order to increase people’s awareness of a product or service.
People now access the internet and are informed about goods and services through
emails. Email marketing consists of a series of emails and text messages which are sent
to specific people which may include marketing executives, marketing team, or even
customers directly.
What is Email Marketing?
In simple words, email marketing is sending email to your people in order to promote your
brand with the motive to increase the sale, reach new people or advertisement of your
brand.
Email marketing is one of the most effective strategies to convert your newsletter into
more responses. A unique way to reach your target audience is through email
newsletters.
This is a good way to have your email content distributed to the most potential customers.
Even if the brand you’re marketing to is a well-known, your ability to achieve better sales
is not affected. However, you will need to provide them with the value of your email
marketing strategies and work out what is most suitable to their needs.
We’ll help you identify why email marketing is important to your business by listing down
all the important things which will help you to start email marketing right and grow your
business over night.
Why Email Marketing is Important?
Many people view email marketing as an outdated method. But Business owners know
how beneficial emails are to their overall marketing strategy. Email marketing is an
effective way to connect with, nurture, and convert potential customers.

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Importance of Email Marketing
It is crucial for various marketing strategies such as inbound, content, and account-based
marketing. Your customers can receive custom messages that will help them connect with
your brand. It’s a great way to get your customers’ attention and engage them.
According to HubSpot Research Global Survey, 78% of business owners have seen an
increase in email management in the last year. Email ROI is increasing as costumers
prefer to connect with brands through email.
According to this survey, promotional emails are the common types of email which
businesses prefer to invest in. Consumers always have their mobile phones in hand and
can immediately check their email through their mobile devices. Email is one way to make
sure your consumers don’t miss any updates from you.
How to do Email Marketing Effectively?
In order to perform email marketing effectively, you need to follow the point described
below:
1. Build You Email List:
Build your email list first to whom you are sending emails. You can collect email from
various platforms to create your email list. We’ll discuss below about how to create your
email list and what are good methods which are used to do so. But Keep in mind that
subject of your email must be relevant to the people. You must send email to related
people who are interested in that topic otherwise they’ll just ignore the mail.
2. Encourage Reader to interact:

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You should convince people to interact with your email. If you are able to convince them
then you can redirect them to somewhere else where you want them to be.
To do that,
you need to talk to people directly and clearly.
Keep your mail distinct and entertaining so readers do not take it as bot mail
Keep your subject to the point and targeted
Give them a reason why they should interact and why it is good for them
Don’t make requests to interact that does not work. Be professional. Your writing
should depict that you are a professional person. Convince them with reasoning.
3. Keep your emails out of spam folder
It is very important because if your email end up in spam folder then no one gonna see it
and open it. It’ll be just waste of time and money.
To keep your mail out spam,
Avoid using capital words or sentences
Avoid using too many exclamations marks
Avoid using symbols
Use proper formatted html in your email. Poor format mostly ends up in spam folder
To avoid spam filter, read this guide by MailChimp
4. Keep Your Email List Clean
Keep your emails clean and to the point. Don’t overwhelm readers with irrelevant content
and poorly formatted writing.
Here are the few tips:
You should divide your subject into paragraphs and each paragraph should be short
and clear.
Use relevant images which help people understand the subject matter.
If you have points to discuss then use bullets which help people skim the whole
content.
Below is the example of an email template:

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email template
5. Call of Action
At last, don’t forget to include the call of action which is aim and purpose of email.
For example, you want traffic to your website then add a button named visit us or check
our more.
This point is very important. If you don’t implement it properly, then you’ll not get any
customers because there is no call of action or links due to which people can’t follow.
Email Marketing Strategies
Following are the best email strategies that will help you to grow in competition:

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1. Good Email List:
Good email list is the core of email marketing business. Success and failure of your
campaigns depend on email list. Most of email marketing businesses and campaigns only
fail due to bad or irrelevant email list.
So, create your email list very carefully. Keep only these people in your email list which
are relevant to the topic of your campaign and people who are interested in that topic
otherwise it is gonna be failure.
2. Cleaning and Updating Email list:
Cleaning and updating your email list are just as important as creating your email list. You
need to clean your email list to get rid of false or inactive emails. If you don’t clean your
list then you’ll end up with huge pile of inactive emails in your list.
You also have to grow your email list by adding more emails in your list. Growth is very
important. By adding new email in your list, you’ll be able to reach them in future and run
campaigns more successfully. More the relevant people are there in your list, more
interaction there are going to be which is really good to your business.
3. Keep your List active:
You need to keep you list active. To do so, you need to send them mails regularly and
interact with them almost daily. This way, you are always in contact with your audience
which will help you do the 2 step more efficiently.
If your list is active, you’ll be able to do the email marketing business more effectively and
with the help of good audience, you can beat the competition much easier.
4. Stay Focused on One Topic:
You need to keep people of same interest in same email marketing list. Don’t add
irrelevant people in email list which is not meant for them. You need you keep them
separately.
Once you have email list, you must design and run campaigns which are relevant to that
email list.
Don’t not run irrelevant campaigns. If you do so, people will ignore that email
completely. There are also chances that people will unsubscribe.
Creating and Growing Email List
1. Subscribe Form:
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Subscribe Form
Subscribe form is simple and easy method to build email lists. Subscribe Form need to be
placed on your website. It can be on your landing page, sidebar or in footer. If you got
enough traffic, you can get a large number of emails in short time.
2. Get emails from social media:
Social media is also a good method to create and grow email lists to do email marketing.
In order to get emails, you need to encourage your subscribers and followers to send
emails. To can get emails by giving them any offer and something else which would
convince them.
3. Pop Ups:

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Subscription Pop-up
Popups are usually considered bothersome and annoying and it is true. But I’m not
talking about these old pop ups. This is 21th century and you need to be innovative. I’m
talking about pop ups which need to be displayed when user has spent some time on
page or while user tries to leave or do some action on your page like on pressing a
button.
4. Collect Emails on Purchase:
If you are got a website then you can collect emails to create email list. In order to do so
you need to collect email of user when he tries to purchase something from your website
or when user tries to download something from your site.
Benefits and Disadvantages of Email Marketing
Advantages:
1. Fast way of communication
Email marketing is the one of the fastest ways to reach new costumers in very short
amount of time. No other method is as fast and effective as email marketing to reach new
user.
2. Cost Effective

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All other methods of reaching or promoting your business is very costly and often does
not give you effective results. However, Email Marketing is very cheap than cost effective
than other methods of digital marketing.
3. Easy to Track
Results of email marketing are easy to track rather than other methods of promoting your
business.
4. Flexibility
Email marketing is highly flexible. Flexible means that you can choose whichever text and
content you want to send in emails. There are no predefined rules that you have to follow.
You are the master of the whole content that you want to send.
Disadvantages:
1. Email list
Creating email list is the biggest problem in email marketing. It is often very hard to create
active and relevant email list. It takes some time to grow that email list. Till that, you need
to have some patience and focus on your work without expecting much at that stage.
2. Spamming
Spamming is a great threat to email marketing as brands sometimes tend to send
unsolicited emails and recipients may not like the content, especially if their email list is
down. filtered.
You must also ensure that your emails have adequate privacy and follow data protection
rules so that your emails are credible to customers. Also, avoid sending too many emails
at once, as it could irritate the reader.
Does Email Marketing Still Work in 2022?
Some people say that email marketing does not exist in this age and time and this is just
waste of time and money. But that is totally wrong.
People say these things because they have done it in wrong way and haven’t got any
results. Mostly this happens because their email list is just mixed and messed up. People
in email list are not relevant to their topic and that leads to just failure.
According to recent studies, email marketing is growing day by day and is one of the most
effective methods to reach new audience. When Email marketing is done right then it can
help you grow your business in just over night.
In order to achieve that, you need to do it in perfect way and most importantly, your email
list has to be relevant to topic and has to be active.

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Conclusion
Email marketing is one of the best methods to reach new users and grow your business.
If you have ignored its importance then believe me, you are making a big mistake. If you
want promote your business or increase your sales then this is the best way to do so.
Most people think that email marketing is dead but it is not. It is dead to those who do it
wrong. Email marketing has the potential to grow your business over night.
To do email marketing right way, you need to have a great and active email list. We have
discussed it above about how to create and grow your email list.
You have to stay out of spamming and work consistently to grow email marketing
business. Consistency is the key in email marketing because it takes huge of amount of
patience to grow email list which the root of your email marketing business.
Also read our other article: Top 12 Ways To Make Money On Amazon