Can Your Big Brand Do Global Social Media?

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Woodhouse presentation at the #SocialatScale summit held at the @batteryventures office in #Boston. Summit hosted by @sprinklr

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Can Your Big Brand Do Global Social Media?

  1. 1. © 2014 Sprinklr. All rights reserved.
  2. 2. © 2014 Sprinklr. All rights reserved. TYPE TEXT HERE + MOVE TEXT BOX TO FIT
  3. 3. © 2014 Sprinklr. All rights reserved. social media localization (localisation) USE CASE
  4. 4. © 2014 Sprinklr. All rights reserved.
  5. 5. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. we had no idea of what we where getting into…
  6. 6. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
  7. 7. © 2014 Sprinklr. All rights reserved.
  8. 8. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved.
  9. 9. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. manual & Painful back and forth
  10. 10. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. lessons learned along the way…
  11. 11. © 2014 Sprinklr. All rights reserved. translation & localization = friction friction slows things down. social media wants and needs to be FAST
  12. 12. © 2014 Sprinklr. All rights reserved. for the enterprise brand socialmediaisalgebra global social media is calculus localizedglobalsocialmediais QUANTUM PHYSICS
  13. 13. © 2014 Sprinklr. All rights reserved. localization NOT translation.
  14. 14. © 2014 Sprinklr. All rights reserved. technology matters, a lot but people matter more.
  15. 15. © 2014 Sprinklr. All rights reserved. localization (localisation) is almost always the last thought.
  16. 16. © 2014 Sprinklr. All rights reserved.© 2014 Sprinklr. All rights reserved. a few thoughts on what would have helped…
  17. 17. © 2014 Sprinklr. All rights reserved. simply put… anything and everything that reduces the friction of localization.
  18. 18. © 2014 Sprinklr. All rights reserved.
  19. 19. © 2014 Sprinklr. All rights reserved. social media……………………………………………………….…………………………………………………..………………………………………....... listening content (all types) monitoring response outreach interactions CONVERSATIONS
  20. 20. © 2014 Sprinklr. All rights reserved. a little help from you would help a lot.

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