Product life cycle

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MANAGERIAL POLICY

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Product life cycle

  1. 1. SAIFULLAH MALIKRAHEEM ANSER
  2. 2. COMPANY PROFILECOMPANY DALDA FOODSTYPE PRIVATE LTDINDUSTRY OIL & GHEETYPE OF BUSINESS PARTNERSHIPFACTORY F-33 HUB RIVER ROAD S.I.T.E KARACHI, SINDH, PAKISTANREGION ISB,RWP,KHI,LHR, SUKKUR,MULTANCHAIRMAN BASHIR JAN
  3. 3. HISTORYDalda story begins from early 1930’s when Hindustanvanaspati manufacturing co wanted to start manufacturingvanaspati locally. At that time hydrogenated vegetable oilwas imported in India by a Dutch company,dalda & co.In 1999 unilever acquired international technology toevolve DALDA Banaspati to Dalda VTF, making its onlyvirtually transfat free Banaspati in Pakistan. In July 2004unilever Pakistan sold its Dalda brand to Westbury groupin collaboration with unilever employee welfare groupwho formed a separate company under Dalda Foods (Pvt)ltd
  4. 4. MAIN BRANDS DALDA CANOLA MANPASAND TULLO PRIDE PLANTA OLIVEBrand equityAll trademarks and copyrights owned by Dalda Food (pvt)ltd and used under license
  5. 5. COMPETITORS HABIB SOYA SUPREME SEASONS CANOLA SUFI
  6. 6. 12108 DALDA HABIB6 SOYA SUPREME SEASON CONOLA SUFI420 0 5 10 0 inrod uction growth m aturity d ecline
  7. 7. Question Mark Dalda olive oilBanaspatimanpasand Tullo Oil
  8. 8. INTRODUCTION PRODUCT Dalda olive oil extra virgin Attributes Strong flavor and aroma with all natural vitamins Naturally enriched with vitamins and anti-oxidants Competitors Habib,Soya supreme,Season canola,Sufi Donot have such sku in the market
  9. 9. INTRODUCTION PRICING Size PRICES 500 1050 250 750 3 150 4 200 weight ml,ltr Design Bottle,tin,pouch
  10. 10. INTRODUCTION PROMOTION Advertisement Internet Magazines DISTRIBUTION Major city of Pakistan like rwp,lahore,Islamabad
  11. 11. GROWTH STAGE PRODUCT Manpasand ,Tullo,Planta Attributes Manpasand banaspati is economical in use and enriched with vitamin A and D to ensure healthy and great testing food for your family Size 0.9*5,2.25.0.9*16,4.5 weight kg Design Bottle,tin,pouch
  12. 12. GROWTH STAGEPRICING Size PRICES 0.9*5 20*5 2.25 60 0.9*16 80*16 4.5 120 PROMOTION Advertisement, Internet ,Magazines DISTRIBUTION Small town,village,some cities
  13. 13. MATURITY PRODUCT Dalda Banaspati VTF Attributes Dalda VTF banaspati is the only banaspati in Pakistan which is virtually trans-fat free Size 5 kg,2.5,1*5,1/2or 500 gm-1*10 weight kg,gm Design Bottle,tin,pouch,carton
  14. 14. MATURITYPRICING Size PRICES 5 kg 40 2.5 25 1*5 12*5 1/2or 500 gm-1*10 20 PROMOTION Advertisement, Internet ,Magazines DISTRIBUTION Small town,village,every city of Pakistan

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