Social Innovations

21st August 2011
Dynamics of designing innovative products & effective distribution strategies to serve the undeserved markets
CPU
Flower pot
Dr. N. SaiBhaskar Reddy
CEO, GEO
http://e-geo.org
National Social Entrepreneurship Forum (NSEF)
IIIT, Hyderabad
http://nsef-india.org

What are innovative products ?
Creating extensive product rather exclusive product

Knowledge and skills converge to achieve the goal

Open Knowledge for Sustainable Development
OPEN KNOWLEDGE [OK] is the way for freedom, development, sustainability and lessening inequities.
Knowledge is open if "one is free to use, reuse, and redistribute it without legal, social or technological restriction" - Ref
Open Knowledge Technology - copy as it is or change the design or achieve same result doing differently.

Everyone should consider as our product rather your product

Serving Underserved Markets
Includes high-risk and low-profit
Reaching the unreached
Demand based approach creates sustainable systems
Don’t make simple things complex for business sake

Good is the Best
Accessible
Adoptable
Replicable
Scalable
Sustainable
Today’s Best is tomorrows Good

Distribution strategies
Creating leaders for facilitation
Leaders are the earth leaders
Leader is not a leader, but creates leaders

A person striving to achieve success in an enterprise / business is already following all the principles of business
Process and results both are important

Why design ?

Umpteen opportunities, one need to understand that there is gold in trash too

Goals are more important than ideas

COMMON GOAL

COMMON ASPECTS
Food
Water
Energy
Health
Education
Habitats
Environment
Geoecology
Cleaning the corners is the greatest work

ENTERPRISES AND ENTERPRISES
A real entrepreneur creates more enterprises, rather monopolizing from raw material to final product.

Recognizing the contribution of every stakeholder – from start to end

FIELD LEVEL INTERVENTIONS
ACTIVITY
CAPACITY
DEVELOPMENT
RESEARCH
FACILITATION

OPPORTUNITIES

FACILITATION / SHARING

LEADERS AND LEADERS

DESIGNED 50 LOW COST EFFICIENT GOOD STOVES

MAGH SERIES BIOCHAR PRODUCING STOVES
GOOD STOVES
http://goodstove.com

MUSEUM ON STOVES

BIOCHARCULTURE
Dr. N. SaiBhaskar Reddy, GEO
http://e-geo.org | http://biocharculture.com

Biocharculture Adaptation benefits

CONTROL AND BIOCHAR - OKRA
Farmers focus
80% ON CROP
20% ON SOIL

BIOCHAR COMPOST

BIOCHAR
CONTROL
1.5 FEET
6 FEET

Methane Emissions from paddy fields

Biochar – livestock urine

BIOCHAR URINALS
TAPPING NITROGEN FROM URINE OF ANIMALS AND PEOPLE USING BIOCHAR

GREEN BUILDINGS

Thank you..
Ref:
http://goodstove.com
http://biocharindia.com
http://okgeo.org
http://e-geo.org
http://saibhaskar.com
http:// …..

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Social Innovations

by Dr. N. Sai Bhaskar Reddy

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