Grass Roots Green:
                Driving Profitability with
             Sustainable Business Practices




Please Note:...
Introduction
Who isn’t speaking to you today?
Introduction to Fellowes

                                   Named one of
Family-owned                       "Chicago's 10...
Agenda

• Initiating Sustainable Practices
  in your Business

• Anticipating and overcoming hurdles

• Integrating Sustai...
Introduction

What is “sustainability?”


       Ecological               Social
       (Planet)                 (People)
...
Introduction
What is sustainability?

                                                              Ethics       Value


 ...
Getting Started

“If you want to transform your company, it
   helps to have a crisis.” ~Dennis Welch
Getting Started

“Turning the Flywheel”

                   “It must be considered that there is
                   nothin...
Getting Started

• Find Help…Networking
Getting Started

  • Set Objectives
                                                           Values



                 ...
Getting Started

• Think Globally, Act Locally




                       Circle
                         Of
             ...
Getting Started

• Build on Foundations
Getting Started

• Prioritize
Getting Started

• Plan Communication
Getting Started

What We Did - Networking


 Formed Volunteer Fellowes “Green Team”
 • Multi-Function
 • Multi-SBU
 • Mult...
Getting Started

What We Did - Objectives

Fellowes “Green Team”: Four Sub-Teams
    Current State Team – Assessment

    ...
Getting Started

What We Did – Global/Local

Coordinated Efforts in Branding


                      Coordinated Efforts i...
Getting Started

What We Did– Built on Foundations
Getting Started

What We Did – Low-Hanging Fruit
Getting Started

What We Did – Communication
Anticipating Hurdles




“Forget the science debate. The regulations will change
someday, and if we’re not ready, we’re in...
Anticipating Hurdles
Would you place this bet?


           You give me $50



                 I flip a coin
Anticipating Hurdles
Would you place this bet?




                       $2/month for 10 years
Anticipating Hurdles

• Executive Engagement
Anticipating Hurdles

• Identify Your Stakeholders

                          Customers
    Shareholders
                 ...
Anticipating Hurdles

Conflicting Stakeholder Needs




                    YOU
Anticipating Hurdles

Transparency Questions
Anticipating Hurdles

Resource Limitations
Anticipating Hurdles

Defining Metrics




  “What gets measured, gets managed.” ~Peter Drucker
Anticipating Hurdles

Being “Real”
Anticipating Hurdles

International Issues
Anticipating Hurdles

  Unintended Consequences




“No good deed goes unpunished.”
~attributed to Oscar Wilde
Sustainability in FEI
Sustainability in FEI
Starts with concept generation
Sustainability in FEI
Product and Service Design

                                   Design for Use




  Design for
  Man...
Sustainability in FEI
Design for the Environment

                                                     •Material Choices
 ...
Sustainability in FEI
Sustainable Portfolio Management


               Ethics      Value



  Governance                 ...
Sustainability in FEI

Use “Green as a “Tipping Point”
Appendices


Tools    Resources   Contact Information
Appendices
AUDIO Template for Self-Assessment
                                                 AUDIO Template

           ...
Appendices
Fellowes Sustainable Business Team Kick-Off Agenda
Thursday, September 27, 2007

Introductions

Define the Cont...
Appendices
Sustainability Team Science Committee Scope Statement
Mission:
To promote the long-term sustainability of Fello...
Appendices


      Fellowes Environmental
      Policy is summarized at:
      http://www.fellowes.com/fellowes/site/about...
Recommended Resources
The Triple Bottom Line             by Andrew Savitz


Green to Gold       by Daniel Esty and Andrew ...
Contact Information

• mail@bradbarbera.com
• http://www.linkedin.com/in/bradbarbera
• www.BradBarbera.com

              ...
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Driving Profitability With Sustainable Business Practices Final

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Presentation from the 2009 Front End of Innovation Conference
Describes the theory and practice of initiating a formal sustainability program in an organizaztion.
To fully understand the presentation, it is best to download it, open it up in PowerPoint, and view it in the "Notes View" format. Full speaker's notes are included, explaining what was discussed in each slide.

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  • Brad Barbera is a Certified New Product Development Professional and former Director of New Product Development in the Technology Accessories division of Fellowes, Inc. He has twenty years of experience in consumer goods NPD, developing and commercializing hundreds of new home goods, personal care, food, and ergonomic products. He created and served as the Chairman of the Fellowes Global Sustainable Business Committee, and served as the lead scientific advisor on green business practices for the company. He is a member of both the International Society of Sustainability Professionals and the Chicago Sustainable Business Alliance.
  • Driving Profitability With Sustainable Business Practices Final

    1. 1. Grass Roots Green: Driving Profitability with Sustainable Business Practices Please Note: The slides for this presentation are primarily graphical in nature. To fully understand the presentation, it is best to download it, open it up in PowerPoint, and view it in the "Notes View" format. Full speaker's notes are included there, explaining what was discussed in each slide. Brad Barbera May, 2009
    2. 2. Introduction Who isn’t speaking to you today?
    3. 3. Introduction to Fellowes Named one of Family-owned "Chicago's 101 Founded in 1917 Best and Brightest Operations in 15 countries Companies to Employing 2500+ worldwide Work For" in 2007 MISSION: FOUR CORE VALUES: to provide innovative • Integrity workspace solutions to help • Teamwork people work more securely, • Passion comfortably and confidently. • Initiative
    4. 4. Agenda • Initiating Sustainable Practices in your Business • Anticipating and overcoming hurdles • Integrating Sustainability into the Front End of Innovation • Balancing competing demands
    5. 5. Introduction What is “sustainability?” Ecological Social (Planet) (People) Economic (Profit)
    6. 6. Introduction What is sustainability? Ethics Value Governance Transparency Nine Principles of Profit Sustainable Relationships Performance Community Employment Environment Source: Epstein and Roy, “Improving Sustainability Performance”
    7. 7. Getting Started “If you want to transform your company, it helps to have a crisis.” ~Dennis Welch
    8. 8. Getting Started “Turning the Flywheel” “It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things; for the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order...” ~Niccolo Machiavelli
    9. 9. Getting Started • Find Help…Networking
    10. 10. Getting Started • Set Objectives Values Mission/Vision Goals "It's not enough to be busy. The question is: what are you busy about?" ~ Henry David Thoreau
    11. 11. Getting Started • Think Globally, Act Locally Circle Of Influence
    12. 12. Getting Started • Build on Foundations
    13. 13. Getting Started • Prioritize
    14. 14. Getting Started • Plan Communication
    15. 15. Getting Started What We Did - Networking Formed Volunteer Fellowes “Green Team” • Multi-Function • Multi-SBU • Multi-National
    16. 16. Getting Started What We Did - Objectives Fellowes “Green Team”: Four Sub-Teams Current State Team – Assessment Science Team – Learning Internal Fellowes Team – Culture Communication Team – Awareness
    17. 17. Getting Started What We Did – Global/Local Coordinated Efforts in Branding Coordinated Efforts in Compliance
    18. 18. Getting Started What We Did– Built on Foundations
    19. 19. Getting Started What We Did – Low-Hanging Fruit
    20. 20. Getting Started What We Did – Communication
    21. 21. Anticipating Hurdles “Forget the science debate. The regulations will change someday, and if we’re not ready, we’re in trouble.” ~Jim Rogers, CEO Cinergy
    22. 22. Anticipating Hurdles Would you place this bet? You give me $50 I flip a coin
    23. 23. Anticipating Hurdles Would you place this bet? $2/month for 10 years
    24. 24. Anticipating Hurdles • Executive Engagement
    25. 25. Anticipating Hurdles • Identify Your Stakeholders Customers Shareholders Special Interests/NGOs Management Industry Regulators Employees Consumers Local Population Suppliers
    26. 26. Anticipating Hurdles Conflicting Stakeholder Needs YOU
    27. 27. Anticipating Hurdles Transparency Questions
    28. 28. Anticipating Hurdles Resource Limitations
    29. 29. Anticipating Hurdles Defining Metrics “What gets measured, gets managed.” ~Peter Drucker
    30. 30. Anticipating Hurdles Being “Real”
    31. 31. Anticipating Hurdles International Issues
    32. 32. Anticipating Hurdles Unintended Consequences “No good deed goes unpunished.” ~attributed to Oscar Wilde
    33. 33. Sustainability in FEI
    34. 34. Sustainability in FEI Starts with concept generation
    35. 35. Sustainability in FEI Product and Service Design Design for Use Design for Manufacturability Design for The Environment
    36. 36. Sustainability in FEI Design for the Environment •Material Choices Ethics Value •Packaging Governance Transparency •Leveraging Platforms Nine Principles •Distribution of Profit Sustainable Relationships •Efficient Use of Resources Performanc e •Handling Community Employment •Trend Analysis •Maintenance Environment •Human Factors •End-of-Life/Reuse
    37. 37. Sustainability in FEI Sustainable Portfolio Management Ethics Value Governance Transparency Nine Principles of Sustainable Profit Relationships Performanc e Community Employment Environment
    38. 38. Sustainability in FEI Use “Green as a “Tipping Point”
    39. 39. Appendices Tools Resources Contact Information
    40. 40. Appendices AUDIO Template for Self-Assessment AUDIO Template Challenge Aspects Upstream Downstream Issues Opportunities 1.   Climate Change           2.   Energy           3.  Water           4.   Biodiversity           5.   Chemicals/Toxics           6.   Air Pollution           7.   Waste Management           8.   Ozone Layer           9.   Oceans           10. Deforestation           11. Other Issues           Available for download in MS Excel format, with example and instructions, at http://www.eco-advantage.com/pdf/AUDIOAnalysis.xls
    41. 41. Appendices Fellowes Sustainable Business Team Kick-Off Agenda Thursday, September 27, 2007 Introductions Define the Context of the Team Forum to share information, coordinate efforts, and support decision-making on issues pertaining to Fellowes’ environmental initiatives Define the Scope/Mission/Objectives Securing a common understanding of best practices for “sustainable business” according to the scientific community, global markets, and legal regulations Sharing knowledge gained in different projects around the company, and coordinating efforts to maximize the benefits of sustainability efforts Discuss Team Composition and Roles Key Functional Teams represented All Business Units represented Global Team Membership Discuss Authority and Boundaries Proposal: the team will be advisory in nature, with expectations of evolving to an executive-sponsored governance group Discuss Resources and Support Current resources available are limited to the time and effort of the team members. Specific project execution must be supported by the business units. Discuss how the Team will Function Meet monthly for one hour Assign roles for coordination and communication Research Some research in this area has already been done by several team members. That information will be shared electronically and discussed at the next meting. Determine Next Steps Secure agreement to team structure, roles, responsibilities, etc. Schedule follow-ups
    42. 42. Appendices Sustainability Team Science Committee Scope Statement Mission: To promote the long-term sustainability of Fellowes’ businesses through the ongoing collection, evaluation, and communication of information regarding environmentally and socially beneficial materials, products, processes, and packages for the Fellowes Sustainable Business Team. Purpose: • To guide the Fellowes organization in the selection and implementation of effective programs that benefit the environment and the business. • To be the internal experts on the validity of environmentally friendly claims by: ● Gathering relevant published information and research on the environmental efforts, policies and certification systems of our suppliers, customers, and markets globally; ● Evaluating all information critically with regards to short- and long-term impact, reasonably anticipated real world conditions, and scientific rigor; ● Publishing guidance documents with the intent to drive effective decision-making for Fellowes global NPD, CPD, Marketing, Supply Chain and Facilities groups. • Provide satisfactory evidence of the sustainability of materials, products, packages, designs, and manufacturing methods that provide environmental and/or social benefits while also being commercially viable and advantageous for Fellowes. Challenge: As “green” efforts are demanded more globally, numerous proposals and claims will be put forth on materials, products, packages, and processes. Frequently, such proposals have great surface appeal, but fail to deliver real benefits when fully evaluated. The evaluation is often very difficult, and will require making assumptions and forecasts of a future state that will have highly variable accuracy. Method: As opportunity areas are found, they will be divided into four tiers: ● Obvious - Has an obvious, substantial, and tangible positive benefit to the environment and the business ● Likely - Has a reasonable likelihood of having a positive benefit to the environment and the business ● Uncertain – Has a potential for a positive benefit to the environment and the business, but may also have neutral or downside impact. ● Unlikely – Has little chance of having a tangible positive benefit to the environment and the business These tiers will allow the business teams to focus support and development efforts on areas that offer the best and most certain positive returns to both the environment and to Fellowes.
    43. 43. Appendices Fellowes Environmental Policy is summarized at: http://www.fellowes.com/fellowes/site/aboutus/a
    44. 44. Recommended Resources The Triple Bottom Line by Andrew Savitz Green to Gold by Daniel Esty and Andrew Winston Making Sustainability Work by Marc J. Epstein The Business Guide to Sustainability by Darcy Hitchcock and Marsha Willard Product Design for the Environment by Fabio Giudice, Guido La Rosa, Antonino Risitano Cradle to Cradle by William McDonough and Michael Braungart The Green Business Guide by Glenn Bachman http://www.gemi.org/metricsnavigator/ http://www.sustainablebusiness.com http://www.worldchanging.com/business/ http://www.pprc.org/pubs/epr/dfe.pdf
    45. 45. Contact Information • mail@bradbarbera.com • http://www.linkedin.com/in/bradbarbera • www.BradBarbera.com A complete copy of this PowerPoint presentation, including speaker’s notes, will be available for download on my website following the conference.

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