When it comes to growing your insurance agency online, increasing revenue is directly correlated to increased visibility in Google Search. It's not a secret that Google plays favorite's with it's own tools, specifically YouTube and Google+. In this presentation we'll dive deep into how your agency can harness these tools easily and cost effectively to show up higher in Google Search and capture more leads.
30. • Answered 100 Insurance Questions
– By video
– In two minutes of less
– Posted on YouTube
• Create a corresponding blog post
– Embed YouTube video
• Share on Twitter, Facebook, Google+, LinkedIN
• Use email newsletter to accelerate sharing
68. Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all
69. Better Headlines
• Here’s a quick way to [solve a problem]
• Now you can [something desirable] and [great
circumstance]
• [do something] like [world-class example]
• Build a [blank] you can be proud of
• What everyone ought to know about [blank]
72. I am Ryan Hanley
• President - Hanley Media Lab
– Digital Marketing Agency helping
you create content that converts.
– www.RyanHanley.com
!
• Director of Marketing,
– The Murray Group Insurance
Services, Inc
!
• Producer of Content Warfare TV