FACT Working mothers withinfants are the largestand growing segments in the workforce.
FACTWorking mothers give up breastfeeding earlier.
BREASTFEEDINGBENEFITS WORKING FAMILIES Best for babies. Great for moms. Dads too!
DOH and WHO/UNICEF Recommendation Initiate breastfeeding on the first hour of birthExclusive breastfeeding for six months Complementary feeding starting 6 months,breastfeeding up to 2 years and beyond
Breastfeeding is Good for Business HIGHER EMPLOYEE PRODUCTIVITYBreastfeeding mothers only one missed oneday of work because their babies were sick with 1 of 40 common illnesses.“Maternal absenteeism and infant illness rates among breastfeeding and formula-feeding women in two corporations,” American Journal of Health Promotion
Breastfeeding is Good for Business REDUCED HEALTH CARE COSTS For every 1,000 babies not breastfed, there were extra 2,033 extra physician visits, 212 extra hospitalization days, and 609prescriptions for just three common infections. “Health care costs of formula feeding,” American Academy of Pediatrics
Breastfeeding is Good for Business LOWER TURNOVER RATESMutual of Omaha’s lactation support program resulted in a retention rate of 83% of female employees compared to the national average of 59%. On the average 94.2% retention rates for companies with lactation support programs.“Duration of breast milk expression among working mothers enrolled in an employer-sponsored lactation program,” Pediatric Nursing
Breastfeeding is Good for Business ENHANCED COMPANY IMAGE Builds a company’s reputation as a family- friendly and socially responsible employer.100 best companies for working women, 91% offered a workplace lactation program. 100 Best Companies for Working Women, Working Mother
Breastfeeding is Good for Business ENHANCED COMPANY IMAGEMDG Goals in the Philippine Development Plan:• 16.6% poverty incidence of in 2015, from 33.1% in 1991• 100% participation of school-age children in primary education• 1:1 ratio of girls to boys in primary education 50% share of women in nonagricultural wage employment• 26.7 under-five mortality per 1,000 live births• 52 maternal mortality per 100,000 live births• Zero prevalence of malaria and tuberculosis
SUPPORTING BREASTFEEDING ISWIN-WIN FOR COMPANIES AND EMPLOYEESS.T.E.P. Up for Breastfeeding!
S.T.E.P. Up for Breastfeeding S T E PSUPPORT TIME EDUCATION PLACE
Support • A written policy institutionalizes the company’s support for working families • Details accommodations and benefits • Can be made part of health benefits, employee flexibility or workplace diversity
Time • Lactation breaks 2-3 times a day apart from regular time off for meals • Milk expression takes 20-30 minutes • Women multi-task • Set up equipment, collect, label and store milk, walk to and from lactation room
Education • For both male and female employees • Written educational materials • On-site prenatal/postpartum classes or support groups • Referral to breastfeeding consultation services
Place • Accessible to employees • Assures privacy • Electrical outlet • Lighting and ventilation • Table and chair • Has or near a faucet • Refrigerator to store milk • Number of room depends on employees
BUILD THE BUSINESS CASEFOR BREASTFEEDING IN THE COUNTRY &BENCHMARKFOR SUCCESS
BREASTFEEDING RATES• 2 M babies born every year• 82,000 children die before their 5th birthday• 16,000 could have been saved with optimal feeding practices, including breastfeeding• Only 54% of babies were initiated for breastfeeding• 1 out of 6 infants exclusively breastfed at 4-5 months of life• 1 out of 8 were never breastfed at all
Workplace Lactation Program CEOs for Breastfeeding
CEOs for BreastfeedingProgram:10:30AM Registration11:00 UNICEF Presentation and Message STEP Up AVP Presentation of CEOs11:30 Lunch
STEP Up AVP• Message of each CEO on why they support STEP Up for Breastfeeding• Message from different employees in anticipation of the Workplace Lactation Program - Pregnant - Dad with young kids - Manager who has female employees - Etc.
NEXT STEPS for STEP UP• STEP Up for Breastfeeding Kit• Provide final schedule for CEO for Breastfeeding Event• Schedule AVP shoot with CEO and company employee